World's First Crypto-Funded Film "The Underground Sistine Chapel" Offers 200 Original NFTs Ahead of 27 June Release
The world's first crypto-funded film, The Underground Sistine Chapel, revolutionizes the entertainment industry by offering 200 NFTs (Non-fungible tokens) ahead of the documentary film's release.
The Underground Sistine Chapel follows a diverse and eclectic cast of over 400 personalities to tell the incredible story of a magnificent effort to turn a dilapidated building in an impoverished neighborhood outside of Paris into a "modern Sistine Chapel," filled with art, culture, and community gatherings.
Be the first to view The Underground Sistine Chapel trailer here https://youtu.be/H4IFznRWNJ8
The 200 NFTs are exclusive and rare digital collectibles from the film's transformative, thought-provoking production, including Rare cards, Directors' cuts, and early-access and Avant-Première tickets. They will be sold through a private sale launching on pre-sale today, Monday, 14 June 2021 exclusively on Minty.Art.
The Underground Sistine Chapel debuts on Sunday, 27 June 2021, and will be available for free on Youtube and InterPlanetary File System (IPFS).
“As producers and directors, we wanted to offer this film on the internet, free of charge. It is an approach that is totally misunderstood by film or audiovisual producers at present. There is a whole symbolism of independence for us because it is the first film in the world which gives birth to NFTs and that is intended to be shared for free on the net, just as Pascal's works are offered for free in the street. " - Antoine Breuil and Yohann Grignou
The Underground Sistine Chapel is directed by Yohann Grignou and Antoine Breuil. True to the spirit of the documentary's dedication to a world that revolves around the unexpected, a one-of-a-kind cryptocurrency sponsorship campaign supported Pascal "Pboy" Boyart, the acclaimed street artist at the heart of the project documentary.
Thanks to that innovative backing, PBoy was able to finance creating his revolutionary efforts to transform an abandoned former gold foundry seemingly doomed for destruction into a marvelous hallmark of culture, art, and community. The NFTs represent specific parts of the work at Pboy's Modern Sistine Chapel. Visit the film’s site here http://www.the-chapel.art
PBoy is hardly a stranger to breaking boundaries in the art world. He was the first painter to attach a Bitcoin QR code to his murals to solicit and support donations without the interference of an agency or middleman. His work commonly includes commentaries on the political and economic state of the world. That eye for social justice led him to see the potential for a magnificent masterpiece and event space cultivated on art, writing, engineering, and culture for the community near the fateful abandoned gold foundry.
"We're living through a digital renaissance, and we're only just getting started." - Pascal Boyart
The cryptocurrency sponsorship is true to the cutting-edge populist tone of PBoy's work and the story of creating this project. The documentary was produced by Paris-based Samouraï Coop, the world's first decentralized film production company. The company strives to build a future where making and enjoying art is accessible to all without the interference or barriers created by middlemen and large agencies. The film will be offered for free on decentralized internet communities, and the collectibles being sold are a unique new experience for people who would like to support the film.
"As young directors, it is very exciting to be able to explore new territories... We have a huge panel of possibilities to advance step by step towards bigger and bigger productions, with only our communities to support us! It's really mind-blowing, incredibly inspiring us a lot, and we're energized to keep producing wild films with this mindset." commented Yohann Grignou & Antoine Breuil (Directors)
The Underground Sistine Chapel is a monument to creating unexpected art and partnerships in a chaotic world. This unrivaled project and distribution campaign aims to invite people to a future where art and film are decentralized, and art culture is accessible to all.
For media inquiries, film interviews, and additional information, contact WORKHOUSE via email@example.com or +1 212. 645. 8006
Samouraï Coop is a French film & event production company working with a Web3 spirit. Funded by Antoine Breuil & Yohann Grignou, directors and producers have explored decentralized protocols since 2016 to create innovative content and experience. Visit http://www.samourai.world
Minty is pioneering digital patronage through a platform where artists can create and connect with their patrons. Minty.Art is building a fair and sustainable ecosystem by leveraging the limitless features of blockchain technology, decentralized finance (DeFi), and NFTs. Visit http//www.minty.art
W O R K H O U S E
Celebrating 21 years of service, Workhouse is one of the country's leading public relations and integrated creative agencies. Clients have included Lou Reed, The Rolling Stones, Hugh Jackman, Francis Ford Coppola, David LaChapelle, CBGB, Max's Kansas City, Interview Magazine, Galleries Lafayette, Chase Contemporary, Porsche, Ford Motor Company, Garden State Film Festival, Virgin, Jazz at Lincoln Center, International Emmy Awards, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Rubin Museum of Art, Versace, and Avroko. Workhouse offers untraditional service across a broad spectrum of entertainment, culture, fashion, and lifestyle spheres. Visit http://www.workhousepr.com
Independent Creative Agency Praised by "City Best Awards" as PR Powerhouse
WORKHOUSE, with offices in New Jersey and New York City, won high honors today after being recognized with the "2021 Best City Award” for outstanding public relation service during the coronavirus pandemic. The agency provided pro bono services to a number of businesses who struggled to remain standing including New York’s iconic Gem Spa, cancer charity Headbands of Hope, The Garden State Film Festival, legendary music venue the Saint in Asbury Park, Max’s Kansas City Project, musician Tom Hagerman of gypsy punk band DeVotchKa, Wave of Humanity Films, and more.
"In this troubling time, as entrepreneurs no longer held the means to make momentary magic and artists were dimmed and dustbined. To those who were lost, their work eliminated or culturally cratered, Workhouse offered marketing and promotional service free of charge. And in that staggering silence, we found ways to share stories, soundtracks, and singularity — together. As we ascend from a year and a half of absence, we remember that community through comfort was indeed contagious. Let’s continue to aim for the sun in Twenty One,” said, Adam Nelson, Founder & CEO, Workhouse
Established in 1999, the firm is home to creative communicators specializing in consumer marketing, corporate and public affairs, digital engagement, luxury, celebrity, travel, hospitality, retail, real estate sports and entertainment marketing. Clients have included Lou Reed, The Rolling Stone's Ronnie Wood, Debbie Harry, Francis Ford Coppola, David LaChapelle, CBGB, Interview Magazine, Details Magazine, Galleries Lafayette, Ford Motor Company, Virgin, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Genesis Publications, Karmaloop, Coty, Versace, and Cynthia Rowley, offering award-winning campaigns across a broad spectrum of luxury, fashion and lifestyle brands.
Celebrating 21 years of service, Workhouse is a full-service creative agency specializing in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding.
City's Best Awards proudly works with some of the best businesses from cities all across the USA. We aim to find and partner with businesses that are the best of the best at their craft, and connect consumers with those businesses.For more information, visit https://www.citysbestawards.com
WORKHOUSE is one of the country's leading public relations and integrated creative agencies. For the seventh consecutive year, Workhouse received the "Best of Manhattan Award" by the U.S. Commerce Association (USCA). The agency swept three of the industry's highest honors when it was bestowed with the Public Relations Society of America (PRSA) Silver Anvil Award, PR News' Platinum PR "Wow Award", Bulldog Reporter's Silver Medal Award and was also named a PR Daily/ Dow Jones Finalist for "Grand Prize: PR Campaign of the Year". Celebrating two decades of service, Workhouse is a full-service creative agency positioning emerging and established brands with celebrity craftsmanship. The agency provides forward-thinking public relations, social media, brand promotion, creative consulting, and modern-day marketing. Clients have included Lou Reed, The Rolling Stones, Hugh Jackman, Francis Ford Coppola, David LaChapelle, CBGB, Max's Kansas City, Interview Magazine, Galleries Lafayette, Chase Contemporary, Porsche, Ford Motor Company, Virgin, Jazz at Lincoln Center, International Emmy Awards, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Versace, and Avroko. Workhouse offers untraditional service across a broad spectrum of entertainment, culture, fashion, and lifestyle spheres. Visit workhousepr.com
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