In 1999, I started Workhouse in a decrepit, rented kitchen on a wayward side street in Soho.
Since inception, the wealth of our work has traversed every imaginable sphere and space from arts and culture, retail and hospitality, publishing and automotive, to design and architecture within a city that has withstood the aids crisis, superstorms, stock market crashes, blackouts, and the horrors of 9/11.
New York has survived more than any city in the country and it’s still standing.
But the pain I feel for those who have been adversely affected is staggering. Entrepreneurs who enlightened, engaged, and innovated. Brands who made bold and beautiful broad strokes. Artists that electrified and enthralled now lost in a new world order where work for so many has been eliminated or culturally cratered. I care deeply about those who face unequivocal adversity. Who no longer have the means to make momentary magic.
And yet, as solemn as it seems, I look over our lost landscape and realize we still have optimistic opportunities among us. To seek and ascend. As we contend with global Covid concerns that threaten any semblance of stability and safeguard, I am reminded these are the moments that matter.
As Workhouse celebrates its 21st anniversary, with offices in New York and New Jersey, we are forever grateful to our clients, staff, and associates who believed small could make stardust. Importantly, our work could not have been possible without the city that sheltered us. In celebration, we ask you to join the #SaveNYC campaign to proclaim cultural city heritage matters — now more than ever
THE HOUSE THAT WORK BUILT.