 For over three years, Workhouse served as the exclusive Agency of Record for Nightclub King Peter Gatienresponsible for all manners of communications exclusively handling worldwide publicity, promotion and special events and sponsorships campaigns for the opening of his nightclub & restaurant venues in Toronto, Canada.
New York City nightclub legend Peter Gatien has set up shop in Toronto to launch Circa, a one-of-a-kind nightclub and entertainment venue, that will link Toronto to the global meccas of NewYork, London, Paris and Tokyo. Located at 126 John Street in the heart of the nightclub district, the four-story, 53,000 square foot space is already being referred to as Gatien’smagnum opus. True to form, Gatienhas put together a high-caliber team which includes event planner to the stars Travis Bass; avant-garde designer and architect JoakimHannerz; award-winning NYC design firm AvroKO; KidrobotFounder Paul Budnitz; former Drake Hotel Arts & Entertainment Director Jeff Rogers; and GEM Events’ Craig Pettigrew, promoter in Montreal and Toronto fortrancelegend DJ Tiëstoand others. The state-of-the-art space is poised to become an arts, entertainment, and fashion showcase unlike anything else in the world. Known as the King of Clubs for his wildly successful United States nightclubs including New York’s Limelight, Tunnel, Club USA and the Palladium, Gatienhas partnered with HingsonEntertainment to launch Circa in Toronto. The multi-tiered event and entertainment space is set to become a cultural tour-de-force incorporating elements of art, design, architecture, cinema and music into it’s design. While the space will function as an entertainment venue and nightclub on weekends, it will also offer a rich itinerary of arts and cultural events throughout the week. The venue is scheduled to open in June 2006. “We wanted to create something in Toronto that would foster cultural expression on a grand scale,” says Peter Gatien, the renowned NYC nightclub owner. “Circa will bring a new level of experience to this city by creating a focal point that will attract this generation’s leading cultural architects from around the globe. We are building an accessible showcase of what’s cutting edge in culture, music, fashion, art, and society – it’s a party you’re not going to want to miss.” Artful Metropolis: Focus on art as a large part of the experience at Circa is unmistakable as the entire space is designed to foster creation and collaboration at almost every turn. The venue will feature numerous displays throughout it’s four stories where artists, both local and international, are invited to explore boundary-pushing ideas. Museum-style glass cases will stand alongside high-tech video walls, light boxes, state-of-the-art projection systems, and other interactive, multimedia displays providing visitors with a constantly changing art-landscape.
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 BUSHWICK, BROOKLYN | Ultimate driving machine PORSCHE and UrbanDaddy came together with WORKHOUSE to produce a secret event at The Garage, an old run down garage transformed into the ultimate Macancarport. The idea was to contrast the sleek modern features of the new Macanagainst the gritty luxury of a Bushwick, Brooklyn garage. Mysterious, intriguing, exciting and powerful, an unassuming garage covered in graffiti exuded raw, rustic glamour. Metal scaffolding, iron gate work, looming rafters and distressed brickwork was filled with leather chesterfields and mahogany accents to craft a beatific backdrop for Porsche. The award winning restaurant The Little Owl headed by nationally recognized chef Joey Campanero crafted savory bites against a full premium open bar staffed by legendary mixologists. DJ Vikasmanned the turntables while Little Daylight took the stage and blew the roof off. At the 1896, this was no ordinary garage. In case you were not one of those in attendance, here is what you missed when we celebrated the launch of the Porsche Macan. Champagne Fountains and Bonfires - The entrance was flanked with roaring bonfires and a giant champagne fountain. A Roving Raw Bar - Imagine a bi-level bar cart, minus the booze, plus a never-ending supply of bivalves. An Impromptu Immersive Trumpet Interlude - Interspersed throughout the masses, a quartet of the city’s best horn players tooted along to DJ Vikas’sset. A Custom-Made Candy Wall - The team at the Little Owl created a 20-foot candy wall inside the unit. Guests dug into the dozens of candy-filled mason jars. A Digital Driving Experience - Partygoers were able to experience driving the Porsche Macan, by getting behind the wheel and embarking on a digital driving experience. Brooklyn’s Finest Band - Little Daylight performed an eight-song set. The BK-based band felt right at home at the Garage. And Josh Madden ÷ Case study: http://www.workhousepr.net/porsche.html
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