In a world where icons are born out of Madison Avenue, TheHomeMag’s mascot, HOME-Y, is the latest Casanova to win over homeowners. The home improvement hero has broad shoulders, a chiseled frame, and a kilowatt smile that can light up any room. HOME-Y isn’t just a mascot; he’s the embodiment of everything you want in a dream house – reliable, strong, and always ready to lend a hand. He’s also as big as a house. Literally! A giant house with arms. But there’s more to him than a strong foundation; HOME-Y’s a hard worker who never backs down from a challenge. Look no further than his hilarious commercials! Whether it’s fixing a leaky faucet or offering a shoulder to lean on, HOME-Y is there for you, day or night. It’s no wonder, Home-y is where the heart is. Over the years, companies have crafted memorable mascots that have become ingrained in our culture – think of the Michelin Man or Colonel Sanders. These characters aren’t just part of a brand’s image; they’re beloved figures who evoke nostalgia and loyalty. HOME-Y is no different. He’s a recognizable, eye-catcher who brings a sense of calm to those who know him. And for those who are just meeting him, you’ll feel right at home. But let’s be real—HOME-Y isn’t just any other homebody. This is an AI-powered home improvement guru who’s always on call, your personal guide to making your dream home a reality. Whether you're diving into a DIY project or searching for a pro who knows their stuff, HOME-Y’s got the connections to make it happen. Thanks to TheHomeMag’s Certified Partner Program, you’re just one click away from the best of the best, all backed by a $5,000(!) guarantee. With offers like that, there’s really no place like Home-y. Starting with a groundbreaking print publication back in 2002, TheHomeMag has redefined home improvement, morphing from a local favorite into a nationwide juggernaut. Now under the stewardship of Tom Bohn, President and COO of TheHomeMag, it’s got 69 markets under its belt and a presence in more than 29 states — making TheHomeMag the defacto go-to source for owners. Looking for the crème de la crème of home improvement experts? TheHomeMag’s Marketplace is where it’s at. Need some inspo to transform your space? Login to HOME-Y, Sweet, Home-y!
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Brady Bryson’s tale about his time at New York University is more than just a story—it’s a vivid chronicle of an artist’s survival and his personal evolution. In this first-person account, Bryson delves deep into the challenges and triumphs that have defined his journey as an MFA candidate at one of the world’s most prestigious institutions for dramatic writing. But before we dive into his time at NYU, let’s take a closer look at who Brady Bryson is and what has shaped his story. From a very young age, Brady’s life was immersed in the enchanting world of cinema. His journey began at just six years old when his parents took him to a 30th-anniversary screening of Martin Scorsese’s iconic film “Taxi Driver.” This early exposure to the power of storytelling through film ignited a lifelong passion for filmmaking. What started as a hobby creating stop-motion films soon evolved into more sophisticated productions using an iPad, demonstrating his early commitment to mastering the craft. A pivotal moment in his life came through a chance encounter with acclaimed director Rob Reiner. This meeting would forever change the course of his career. Reiner imparted invaluable advice: to truly understand what he would one day ask of actors, Brady should first experience acting himself. This guidance led Brady to immerse himself fully in the world of performance, taking on roles in short films, television series, and off-Broadway theatre. His dedication is also evident. He studied the Meisner technique under Jim Parrack at Playhouse West Brooklyn Lab and refined his skills with guidance from industry giants like James Franco, Kathleen Turner, Ally Sheedy, and Leven Rambin. These experiences laid a solid foundation for a dual career in acting and filmmaking, equipping him with a comprehensive understanding of the industry from both sides of the lens. A graduate of the College of Performing Arts at The New School with a BFA, Brady is now pursuing an MFA at NYU Tisch School of the Arts in the Department of Dramatic Writing. His production company, Mr. Weird Bob, is already making significant strides in the industry with several award-winning projects. His screenplay “Sideways for Attention” was a semi-finalist at the 2023 Santa Barbara International Screenplay Awards and an official selection at both the Miami and Los Angeles International Screenplay Awards. This screenplay has since been adapted into a film that is capturing and surprising audiences worldwide. His short film “Where To Now?” not only won the Gold Remi Award at the 2021 WorldFest-Houston International Film Festival but also received accolades at the Paris International Short Festival. Earlier in his career, his film “57 Days” gained recognition at the Hollywood International Moving Pictures Film Festival. Brady’s acting career has also been equally successful. He won the Best Dramatic Actor award at the 2018 Bucks County Playhouse Theater Festival and received multiple nominations from the Young Artists Awards for his compelling performances in short films and television series. Now, in a deeply personal and reflective essay, Bryson pulls back the curtain on his experiences as a first-year graduate student. Not just about academics, the essay uncorks the resilience required to thrive on such a demanding stage. Join us as we explore Brady Bryson’s artistic journey, his approach to storytelling, and the exciting projects he has on the horizon. To learn more about his films and ventures, visit https://www.mrweirdbob.com. BRADY BRYSON: “New York University has always held a special place in my heart. From my earliest days as an aspiring actor, traveling to New York City for auditions and participating in short films penned by NYU students, I sensed that the university represented a pinnacle of creativity and innovation—a pinnacle I was eager to reach. The prospect of learning from the best and expanding my craft within such a dynamic environment was irresistible.
As I grew older, my passion for acting evolved, encompassing a keen interest in directing and screenwriting. This evolution was not merely a shift in interest but a realization of a lifelong dream. My writing often addresses uncomfortable subjects, not to incite controversy, but to provoke thoughtful reflection. I explore themes that challenge me, hoping to inspire my audience to think deeply and feel intensely. The roles I played in those early NYU projects, characterized by their dark and intricate subject matter, only reinforced my belief that NYU was the perfect incubator for my artistic ambitions. Despite my aspirations, the thought of becoming an NYU student felt like a distant dream. Growing up with dyslexia and an auditory processing disorder, I harbored doubts about my ability to succeed in college, let alone thrive in a rigorous academic environment. Yet, these challenges did not deter me from pursuing my goals. I graduated from college and found myself at a crossroads during a gap year. I pondered whether to invest my hard-earned money into producing my first feature film or to apply to NYU’s prestigious graduate program in Dramatic Writing. Why not aim for both? In the fall of 2022, I applied to the Department of Dramatic Writing and was granted an interview in the winter of 2023. Weeks later, I received the news: waitlisted. While this was not the outcome I had hoped for, I recognized it as a significant achievement. I pressed on with the pre-production of my feature film, spending that summer in a whirlwind of meetings, casting, and script revisions. Graduate school slipped from my mind as I immersed myself in the creative process. Then, in late August, everything changed. Following an early morning meeting with my cinematographer, I received an unexpected email from the Department of Dramatic Writing—there was an opening in the program. Was I still interested? The moment was surreal, a blend of disbelief, joy, and overwhelming gratitude. My dream had materialized. With the semester starting in less than a week, I scrambled to adjust my film’s shooting schedule. Exteriors were pushed to weekends in October, interiors to January during the winter break, all while maintaining my commitment to my gig at SNL, ensuring no classes or shoots from Thursday evening through Sunday morning. From my first day at NYU, I felt a profound sense of belonging. The community of writers and professors was not only producing remarkable work but was also incredibly supportive and encouraging. Even amid my production schedule during the first semester, classmates volunteered as background actors, and professors continually pushed me to elevate my work. They challenged me to explore the depths of my scenes, to develop compelling character arcs, and to transform good scripts into great ones. Completing my first year in the MFA program, with a feature film under my belt, I still find myself in awe of this journey. NYU has taught me the invaluable lesson of embracing exploration and pushing the boundaries of conventional success. Here, I am afforded the ultimate gift of diving deeply into my writing, surrounded by peers who are just as curious and ambitious. Together, we ask ourselves, “How far can we go with this screenplay?” Even now, moments of disbelief punctuate my busy days. I pause, pinch myself, and marvel at the reality of it all. This journey—marked by passion, perseverance, and the unyielding pursuit of creativity—has brought me to a place I once thought unattainable. And for that, I am eternally grateful.” Delve into Brady Bryson’s artistic journey, his approach to storytelling, and the exciting projects on the horizon. To learn more about his films and ventures, visit https://www.mrweirdbob.com. Raye Spielberg’s name has been echoing through the corridors of theater and film, drawing attention to her versatility and dedication. Her breakout role in “Merry Good Enough,” a dark comedy delving into the intricacies of a dysfunctional family, showcased her ability to balance dark humor with profound emotional depth, earning her critical acclaim. Now available on Apple TV and Amazon Prime, don’t miss this hilarious portrayal. It’s a masterclass in navigating complex dynamics while capturing the subtle tensions and old habits that surface during family reunions. Anticipation is also mounting for the psychological thriller “Pink Flags,” in which Raye takes on the role of Liberty, a figure skater entangled in a gripping and eerie cat-and-mouse game. Inspired by the urban legends that haunted her youth, Raye infuses Liberty with a chilling intensity that reflects those unsettling experiences. This role demands an extraordinary performance from her, promising to create a character that will haunt viewers long after the credits roll. Brooklyn is more than just Raye’s hometown—it’s the foundation of her artistic identity. The city’s culture has shaped her vision and stoked her passion for storytelling, facilitating a smooth transition from stage to screen. Her training at the William Esper Studio under Barbara Marchant sharpened her skills, allowing her to tackle diverse roles with an authentic focus. Collaborations with her husband, actor Sawyer Spielberg (Masters of the Air) adds an extra dimension. The duo skillfully juggle their individual projects, coming together to create incredible chemistry, while bringing unique perspectives to their joint ventures. Stories they yearn to tell that are both personal and profound. Beyond her acting career, Raye is a passionate advocate for human rights and social justice. She champions gender equality, women’s reproductive rights, and other critical issues, leveraging her platform to foster meaningful change. Her environmental PSA, A NY Body of Water, exemplifies her commitment to water conservation—a cause deeply personal to her, given her family’s ties to the Delaware River Watershed. In this interview, Raye discusses her journey, the intricacies of her roles, and the causes she passionately supports. Your career has flourished in both theater and film. How do you transition between the two mediums, and what unique challenges do each present? RS: Transitioning between theater and film involves understanding where your audience is. In TV and film, your audience is the camera, allowing for an intimate connection because of its proximity. On stage, however, you need to project your voice and presence to reach every audience member, which requires a lot of breathwork. I relish the challenge of making that connection feel intimate in a theater setting. Acting on stage is like running a marathon, while TV and film feels like a series of intense sprints. “Merry Good Enough” has been celebrated for its depth and dark humor. What initially attracted you to the character of Lucy, and how did you navigate her complex family dynamics? RS: Lucy and her family felt both familiar and universally relatable. The dynamics between adult children and their parents can be complicated, filled with old habits and dysfunctions. As we grow older, these relationships aren’t something we work on daily, so reunions often lead to falling back into old patterns. Lucy’s desire for her family to be together and happy, even just enough, resonated deeply with me when I first read the script. “Pink Flags” sounds highly anticipated. What was the most intriguing aspect of playing Liberty, and how did you prepare for the psychological intensity of the role? RS: Growing up in NYC, I have plenty of eerie stories and encounters to draw from. Liberty is fed up and becomes a force of nature when faced with danger. I was intrigued by her raw, animalistic power and enjoyed channeling that intensity. With a background in dance and acting, how do you integrate your physical training into your character development process? RS: Movement is essential for my well-being and helps me process information. It’s so ingrained in me that I can’t imagine separating the dancer from the actor. Each character has their own physicality. When I play an athlete, my own athletic background naturally comes through in the role. The environmental PSA “A NY Body of Water” showcases your commitment to social issues. What motivated you to create this project, and what impact do you hope it will have? RS: Water is fundamental to life. Our bodies need it, and so much effort goes into protecting our freshwater resources. Contaminating it through industrial processes like fracking harms our environment and health, and it doesn’t make financial sense either. My family’s home in the Delaware River Watershed, with its untapped natural gas, spurred our involvement in investigating the true costs of fracking. This project aims to raise awareness about the importance of preserving our water. FASHION WEEK DAILY: The Rise of Raye Spielberg: An Interview with the Actress8/6/2024 0 Comments Raye Spielberg’s name has been echoing through the corridors of theater and film, drawing attention to her versatility and dedication. Her breakout role in “Merry Good Enough,” a dark comedy delving into the intricacies of a dysfunctional family, showcased her ability to balance dark humor with profound emotional depth, earning her critical acclaim. Now available on Apple TV and Amazon Prime, don’t miss this hilarious portrayal. It’s a masterclass in navigating complex dynamics while capturing the subtle tensions and old habits that surface during family reunions. Anticipation is also mounting for the psychological thriller “Pink Flags,” in which Raye takes on the role of Liberty, a figure skater entangled in a gripping and eerie cat-and-mouse game. Inspired by the urban legends that haunted her youth, Raye infuses Liberty with a chilling intensity that reflects those unsettling experiences. This role demands an extraordinary performance from her, promising to create a character that will haunt viewers long after the credits roll. Brooklyn is more than just Raye’s hometown—it’s the foundation of her artistic identity. The city’s culture has shaped her vision and stoked her passion for storytelling, facilitating a smooth transition from stage to screen. Her training at the William Esper Studio under Barbara Marchant sharpened her skills, allowing her to tackle diverse roles with an authentic focus. Collaborations with her husband, actor Sawyer Spielberg (Masters of the Air) adds an extra dimension. The duo skillfully juggle their individual projects, coming together to create incredible chemistry, while bringing unique perspectives to their joint ventures. Stories they yearn to tell that are both personal and profound. Brooklyn is more than just Raye’s hometown—it’s the foundation of her artistic identity. The city’s culture has shaped her vision and stoked her passion for storytelling, facilitating a smooth transition from stage to screen. Her training at the William Esper Studio under Barbara Marchant sharpened her skills, allowing her to tackle diverse roles with an authentic focus. Collaborations with her husband, actor Sawyer Spielberg (Masters of the Air) adds an extra dimension. The duo skillfully juggle their individual projects, coming together to create incredible chemistry, while bringing unique perspectives to their joint ventures. Stories they yearn to tell that are both personal and profound. Beyond her acting career, Raye is a passionate advocate for human rights and social justice. She champions gender equality, women’s reproductive rights, and other critical issues, leveraging her platform to foster meaningful change. Her environmental PSA, A NY Body of Water, exemplifies her commitment to water conservation—a cause deeply personal to her, given her family’s ties to the Delaware River Watershed. In this interview, Raye discusses her journey, the intricacies of her roles, and the causes she passionately supports. Your career has flourished in both theater and film. How do you transition between the two mediums, and what unique challenges do each present? RS: Transitioning between theater and film involves understanding where your audience is. In TV and film, your audience is the camera, allowing for an intimate connection because of its proximity. On stage, however, you need to project your voice and presence to reach every audience member, which requires a lot of breathwork. I relish the challenge of making that connection feel intimate in a theater setting. Acting on stage is like running a marathon, while TV and film feels like a series of intense sprints. “Merry Good Enough” has been celebrated for its depth and dark humor. What initially attracted you to the character of Lucy, and how did you navigate her complex family dynamics? RS: Lucy and her family felt both familiar and universally relatable. The dynamics between adult children and their parents can be complicated, filled with old habits and dysfunctions. As we grow older, these relationships aren’t something we work on daily, so reunions often lead to falling back into old patterns. Lucy’s desire for her family to be together and happy, even just enough, resonated deeply with me when I first read the script. “Pink Flags” sounds highly anticipated. What was the most intriguing aspect of playing Liberty, and how did you prepare for the psychological intensity of the role? RS: Growing up in NYC, I have plenty of eerie stories and encounters to draw from. Liberty is fed up and becomes a force of nature when faced with danger. I was intrigued by her raw, animalistic power and enjoyed channeling that intensity. With a background in dance and acting, how do you integrate your physical training into your character development process? RS: Movement is essential for my well-being and helps me process information. It’s so ingrained in me that I can’t imagine separating the dancer from the actor. Each character has their own physicality. When I play an athlete, my own athletic background naturally comes through in the role. The environmental PSA “A NY Body of Water” showcases your commitment to social issues. What motivated you to create this project, and what impact do you hope it will have? RS: Water is fundamental to life. Our bodies need it, and so much effort goes into protecting our freshwater resources. Contaminating it through industrial processes like fracking harms our environment and health, and it doesn’t make financial sense either. My family’s home in the Delaware River Watershed, with its untapped natural gas, spurred our involvement in investigating the true costs of fracking. This project aims to raise awareness about the importance of preserving our water. Starring in “Leviticus” at the Edinburgh Fringe Festival must have been a landmark moment. How did this experience shape your perspective as an actor? RS: It taught me the importance of marketing and putting yourself out there. The festival atmosphere is electric and demands a lot of self-promotion and resilience. “The End,” directed by Ari Selinger, features you alongside Tim Blake Nelson. Can you delve into your role and the themes the film explores? RS: Working with Anna Chlumsky in this film was a highlight. The story explores gentrification, the clash between old and new, and the fight against greed and power in a small, rapidly developing town. My character is one of the newcomers, keen on buying property, which adds to the tension. Your script, “The Fortune Teller’s Daughter,” is generating buzz. What inspired this story, and how do you see it evolving in the current landscape? RS: “The Fortune Teller’s Daughter” originated from a personal story shared by my writing partner, Krista Donargo. We’ve developed this rich, dark, and humorous world over several years. We’re pitching it with Megan Rapinoe and Sue Bird’s company, A Touch More, and Heroes & Villains Entertainment. The series explores themes of loss, mental health, mother-daughter relationships, identity, and belonging through the lens of magical realism. It’s both timely and timeless. Growing up in Brooklyn, how did the vibrant cultural scene influence your artistic journey and career choices? RS: Brooklyn’s energy – with its street music, backyard trees, and bustling subways – shaped how I observe and interact with the world. People-watching became a favorite pastime. Brooklyn was always my refuge after a hectic day in the city, providing a necessary retreat for recharging. Acting with your husband, Sawyer Spielberg, brings a unique dynamic to your work. How do you maintain a balance between your personal and professional lives? RS: We’re both engrossed in our individual projects, but we cherish collaborating when it fits. Filming at different times for the same project allows us to maintain our distinct approaches while contributing to the same story. Your rigorous training at William Esper Studio is notable. How have these experiences honed your craft and prepared you for diverse roles? RS: Training at William Esper Studio with Barbara Marchant was transformative. It deepened my love for acting and honed my skills, making me versatile and prepared for a wide range of roles. In “Merry Good Enough,” you portray a character dealing with intense family issues. How did you tap into the emotional depth required for this role? RS: Lucy felt close to my heart. It was about channeling the love I have and living truthfully in the film’s circumstances. Can you share an unforgettable moment or a particularly challenging scene from your performances at venues like NYC’s Cherry Lane Theatre? RS: Performing in “Parkslope” at the Cherry Lane Theatre was hilarious. I remember struggling not to burst into laughter during some scenes. Your dedication to environmental causes is evident. Are there other social or humanitarian issues you are passionate about and plan to address through your work? RS: Yes, I’m passionate about human rights, women’s reproductive health and rights, and school safety and gun regulations. I’m generally rooting for the underdog. As your star rises, how do you manage the increasing pressure and expectations within the industry while staying true to your artistic vision? RS: I don’t have all the answers yet, but being grounded helps. I focus on doing my best and staying true to myself. What has been the most demanding role you’ve undertaken, and what strategies did you employ to overcome its challenges? RS: Stage roles are the most challenging. Performing at LTV was demanding but rewarding, as it pushed me to stretch my voice and project to the back of the room. On stage, there are no retakes, which require immense focus and preparation. Who are the key figures or mentors in your career, and how have their guidance and advice influenced your path as an actress? I started in a world far removed from this industry, so my peers and fellow actors in classes became my biggest influences and mentors. Reflecting on your journey, was there a pivotal moment or performance that confirmed your passion for acting? How did this experience shape your career trajectory?
RS: Seeing “Tribes” by Nina Raine at the Barrow Street Theatre in 2012 was a pivotal moment. I saw it about five times and was deeply moved. That experience cemented my desire to pursue acting for life. Looking to the future, what are your aspirations and goals? Are there any specific roles or projects that you dream of pursuing? RS: I’m excited to see where the next few years take me. I want to find a character I can grow with – something fun, funny, or spicy with great writing and character depth. I’d love to play a spy, an alien, or a vampire – always grounded, like in “Killing Eve,” “Orphan Black,” or “True Blood.” Catch Raye’s rising star www.rayespielberg.com, IG @rayespielberg Workhouse Selected as Agency of Record for "It’s a Wonderful Life" Museum Expansion Campaign8/1/2024 Exciting Expansion of The Museum That Kindness Built Aims to Complete in Time for the 80th Anniversary of "It’s a Wonderful Life" SENECA FALLS, NEW YORK -- Workhouse (workhousepr.com), one of the country’s leading Public Relations agencies, has been appointed as the Agency of Record for the expansion campaign of the “It’s a Wonderful Life” Museum located in Seneca Falls, New York. As AOR, Workhouse will direct a pro bono campaign of branded visibility, including global public relations, experiential promotions, and celebrity partnerships. The assignment is effective immediately. For media inquiries, contact Workhouse, CEO Adam Nelson via [email protected] or +1 212. 645. 8006. Anwei S. Law, President of the Board of Trustees for The Seneca Falls It’s a Wonderful Life Museum, remarked on the collaboration, stating, “We all hope for ‘George Bailey moments’ – times when unexpected gestures of kindness and community strengthen our belief in ourselves and in each other. The announcement of our partnership with Adam Nelson and Workhouse has provided the Seneca Falls It’s a Wonderful Life Museum with a George Bailey moment. We look forward to working with the creative talents of Workhouse to promote the exciting expansion of our Museum in time for the international celebration of the 80th Anniversary of It’s a Wonderful Life – ‘The Most Inspiring Film of All Time’ -- in December 2026. The expanded Museum will develop new ways to promote the timeless message of It’s a Wonderful Life – the value and equal importance of each individual – as we re-create sets from the film, design innovative interactive exhibits and bring to memory all of those who have impacted our lives. Attaboy, Clarence.” The expansion campaign aims to prepare for the worldwide celebration of the 80th Anniversary of the film in December 2026. The Museum opened on December 10, 2010, and is temporarily located at 76 Fall Street while the building that housed the Seneca Theater, built in 1913 by Charles Fornesi, undergoes stabilization and construction. The expansion campaign will fully utilize the historic building at 32 Fall Street and include the following developments: o Re-creation of the original façade of the theater. o Addition of a 47-seat theater. o Re-creation of film sets, including Gower’s Drugstore, Mr. Potter’s Office, the Bailey Living Room, and the iconic staircase with the knob. o Innovative, interactive exhibits reflecting the film's message, including an anti-bullying exhibit and a “Zuzu’s petal” station by the Bridge. o Updated exhibits with new lighting and technology. Expansion will unfold in three phases: o Phase 1 (Funded by State of NY): Structural stabilization, storm water runoff management, and historically sensitive rehabilitation. o Phase 2 (Current Crowd Funding Campaign): Interior preparation for the theater, exhibits, and sets. Removal of the second floor and internal partitions. o Phase 3 (Corporate & Individual Donors): Installation of the theater, exhibits, sets, and an audio tour featuring cast members' voices. DONATE: To help expand the museum visit wonderfullifemuseum.betterworld.org. For more information, call 315-568-5838 or visit www.wonderfullifemuseum.com. The museum is a 501(c)3 non-profit organization, donations are tax-deductible. The Museum began with a single display case featuring items from Karolyn Grimes ("Zuzu Bailey"), and a wall of quotations from Frank Capra, evolving into a celebration of cinematic history. The collection includes rare artifacts from Gloria Grahame (“Violet Bick”), Carol Coombs ("Janie Bailey"), Jimmy Hawkins ("Tommy Bailey"), Jeanine Roose ("Young Violet Bick"), Virginia Patton (“Ruth Dakin Bailey”), Donald & Ronald Collins (“Little Pete”), Lynne O’Leary (“Janie” as a baby), photographs and mementos from the Capra Family, original call sheets with doodles by Art Director Jack Okey, angel wing pin worn to the film’s premiere by the wife of Set Decorator Emile Kuri, premiere programs, rare autographed photographs, original foreign posters, handprints of iconic cast members including James Stewart and Karolyn Grimes, and treasured artifacts donated by fans of the film.
In coordination with the museum, the community sponsors an annual, three-day It’s a Wonderful Life Festival in December, focusing on the message of the Frank Capra movie and connection to Seneca Falls. This year’s celebration is planned for Dec. 13-15. TheHomeMag’s New Venture is the Cat’s Meow for Pet Owners TheHomeMag, a renowned name in home improvement advertising, has something to bark about. It’s latest endeavor ThePetMag, is a new publication catering to the pet-loving segment of its audience. With this enterprise, TheHomeMag not only acknowledges the evolving interests of its readers but continues to be their faithful companion. For over two decades, TheHomeMag has been a trusted presence in nearly 10 million households across the United States, providing high-quality, dependable content focused on home improvement. With a readership marked by loyal engagement, it was a natural progression for TheHomeMag to address the interests of its pet-loving audience. Data indicates that over 60% of TheHomeMag’s readers are pet owners, with an average of 1.6 pets per household. This significant overlap presented a clear opportunity to cater to the needs and passions of its demographic. “The launch of ThePetMag was a significant milestone,” says Tom Bohn, President & COO of TheHomeMag. “We understand that pets are truly the heart of the home. Expanding into the pet space allows us to reach a passionate community of pet lovers and provide valuable content”. ThePetMag will make its debut as an oversized insert within TheHomeMag, reaching 100,000 of the most engaged homeowners in select U.S. markets. This leverages the strong brand connection that TheHomeMag has cultivated over the years. Following its initial launch, ThePetMag will evolve into a standalone publication, mailed directly to households with pets. The content will be comprehensive, featuring expert advice from pet industry professionals and highlighting brands that offer top-tier products and services. Topics will encompass various categories, including health and wellness, nutrition, playtime and training, and at-home pet care. ThePetMag is further bolstered by the endorsement of the American Pet Products Association (APPA), a respected organization that promotes responsible pet care and supports the pet products industry. Founded in 1958, APPA’s endorsement adds a layer of credibility to ThePetMag, aligning it with the values of responsible and informed pet ownership. TheHomeMag’s venture into the pet industry is not just about content; it is also about creating a community. It plans to provide a platform for pet owners to connect, share experiences, and discover new products and services that enhance their pets’ lives. This sense of community is something TheHomeMag has always fostered within the home improvement sector, and desires to bring that same spirit into the pet world. ThePetMag’s launch coincides with the significant expansion of TheHomeMag. Now reaching homeowners in more than ten major U.S. markets, including Atlanta, Charlotte, Chicago, Colorado, Columbus, Cleveland, Las Vegas, Phoenix, Raleigh, Richmond, Tucson, Southwest Florida, and Washington, D.C., the product rollout is notable. Under the leadership of Tom Bohn, TheHomeMag has received significant accolades including Inc. Magazine’s “Best Workplaces,” and undertaking digital transformations for a “tech-enabled” company while maintaining its core values is important. The launch of Inbox Advantage and Marketplace (AskHomey.com), by TheHomeMag has brought a new level of accessibility and convenience for homeowners. This evolution into Advanced Home Improvement Media (AHIM) reflects the brand’s forward-thinking approach.
Integrating ThePetMag into this digital ecosystem aims to create a seamless experience, blending home improvement and pet care to reflect the holistic lifestyle of its readers, expanding its reach to more markets, and continually evolving its content. For brands and businesses in the pet industry, ThePetMag offers a real tail-wagger: Unique sponsorship opportunities. Launch sponsors will benefit from category-exclusive advertising, ensuring their message reaches a highly targeted audience. “ThePetMag offers sponsors an unparalleled chance to connect with an audience of pet owners while leveraging TheHomeMag’s 20 years of trust and reach. Our new publication provides category-exclusive sponsorships and prime ad placements, making it the perfect platform to engage with affluent homeowners who are passionate about their pets.” Megan Jordan, VP of Sales Enablement/Sales Development |
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THE HOUSE THAT WORK BUILT. Archives
November 2024
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