LATITUDE33 MAGAZINE: Introducing ThePetMag

TheHomeMag’s New Venture is the Cat’s Meow for Pet Owners

TheHomeMag, a renowned name in home improvement advertising, has something to bark about. It’s latest endeavor ThePetMag, is a new publication catering to the pet-loving segment of its audience. With this enterprise, TheHomeMag not only acknowledges the evolving interests of its readers but continues to be their faithful companion.
For over two decades, TheHomeMag has been a trusted presence in nearly 10 million households across the United States, providing high-quality, dependable content focused on home improvement. With a readership marked by loyal engagement, it was a natural progression for TheHomeMag to address the interests of its pet-loving audience. Data indicates that over 60% of TheHomeMag’s readers are pet owners, with an average of 1.6 pets per household. This significant overlap presented a clear opportunity to cater to the needs and passions of its demographic.
“The launch of ThePetMag was a significant milestone,” says Tom Bohn, President & COO of TheHomeMag. “We understand that pets are truly the heart of the home. Expanding into the pet space allows us to reach a passionate community of pet lovers and provide valuable content”.

ThePetMag will make its debut as an oversized insert within TheHomeMag, reaching 100,000 of the most engaged homeowners in select U.S. markets. This leverages the strong brand connection that TheHomeMag has cultivated over the years. Following its initial launch, ThePetMag will evolve into a standalone publication, mailed directly to households with pets. The content will be comprehensive, featuring expert advice from pet industry professionals and highlighting brands that offer top-tier products and services. Topics will encompass various categories, including health and wellness, nutrition, playtime and training, and at-home pet care.
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ThePetMag is further bolstered by the endorsement of the American Pet Products Association (APPA), a respected organization that promotes responsible pet care and supports the pet products industry. Founded in 1958, APPA’s endorsement adds a layer of credibility to ThePetMag, aligning it with the values of responsible and informed pet ownership.

TheHomeMag’s venture into the pet industry is not just about content; it is also about creating a community. It plans to provide a platform for pet owners to connect, share experiences, and discover new products and services that enhance their pets’ lives. This sense of community is something TheHomeMag has always fostered within the home improvement sector, and desires to bring that same spirit into the pet world.
ThePetMag’s launch coincides with the significant expansion of TheHomeMag. Now reaching homeowners in more than ten major U.S. markets, including Atlanta, Charlotte, Chicago, Colorado, Columbus, Cleveland, Las Vegas, Phoenix, Raleigh, Richmond, Tucson, Southwest Florida, and Washington, D.C., the product rollout is notable.

Under the leadership of Tom Bohn, TheHomeMag has received significant accolades including Inc. Magazine’s “Best Workplaces,” and undertaking digital transformations for a “tech-enabled” company while maintaining its core values is important. The launch of Inbox Advantage and Marketplace (AskHomey.com), by TheHomeMag has brought a new level of accessibility and convenience for homeowners. This evolution into Advanced Home Improvement Media (AHIM) reflects the brand’s forward-thinking approach.
Integrating ThePetMag into this digital ecosystem aims to create a seamless experience, blending home improvement and pet care to reflect the holistic lifestyle of its readers, expanding its reach to more markets, and continually evolving its content.
For brands and businesses in the pet industry, ThePetMag offers a real tail-wagger: Unique sponsorship opportunities. Launch sponsors will benefit from category-exclusive advertising, ensuring their message reaches a highly targeted audience.
“ThePetMag offers sponsors an unparalleled chance to connect with an audience of pet owners while leveraging TheHomeMag’s 20 years of trust and reach. Our new publication provides category-exclusive sponsorships and prime ad placements, making it the perfect platform to engage with affluent homeowners who are passionate about their pets.” Megan Jordan, VP of Sales Enablement/Sales Development