NY PR AGENCY- PR FIRM- PUBLIC RELATIONS COMPANIES- PR FIRMS: WORKHOUSE

AGENCY KEY STRENGTHS Speaking to THE GenERATIONS WORKHOUSE specializes in work targeted at the 21-45 year old demographic: We are experts at tapping into market trends from “anti-marketing” to “pro-authenticity”. Launching and extending specialty brands WORKHOUSE has leveraged our clients heritage as specialty brands, launched sample products and boutiques and rolled-out specialty items including illy Café, Sak’s Fifth Avenue and Daniel Boulud’s books. Outsmarting vs. outspending the competition Our creative use of media in campaigns for Asbury Park Boardwalk, The Rolling Stones, Bravo TV, Porsche and The International Emmy Awards have all generated extremely high levels of awareness per dollar spent. Leveraging client expertise While traditional agencies keep the client out of the loop until late in the process, our collaborate model incorporates clients and marketing agencies as full-fledged members of the project team. This allows us to fully leverage the client’s category knowledge from public relations regulations to competitive insights.

BUSHWICK, BROOKLYN | Ultimate driving machine PORSCHE and UrbanDaddy came together with WORKHOUSE to produce a secret event at The Garage, an old run down garage transformed into the ultimate Macan carport. The idea was to contrast the sleek modern features of the new Macan against the gritty luxury of a Bushwick, Brooklyn garage. Mysterious, intriguing, exciting and powerful, an unassuming garage covered in graffiti exuded raw, rustic glamour. Metal scaffolding, iron gate work, looming rafters and distressed brickwork was filled with leather chesterfields and mahogany accents to craft a beatific backdrop for Porsche. The award winning restaurant The Little Owl headed by nationally recognized chef Joey Campanero crafted savory bites against a full premium open bar staffed by legendary mixologists. DJ Vikas manned the turntables while Little Daylight took the stage and blew the roof off. At the 1896, this was no ordinary garage. In case you were not one of those in attendance, here is what you missed when we celebrated the launch of the Porsche Macan. Champagne Fountains and Bonfires - The entrance was flanked with roaring bonfires and a giant champagne fountain. A Roving Raw Bar - Imagine a bi-level bar cart, minus the booze, plus a never-ending supply of bivalves. An Impromptu Immersive Trumpet Interlude - Interspersed throughout the masses, a quartet of the city’s best horn players tooted along to DJ Vikas’s set. A Custom-Made Candy Wall - The team at the Little Owl created a 20-foot candy wall inside the unit. Guests dug into the dozens of candy-filled mason jars. A Digital Driving Experience - Partygoers were able to experience driving the Porsche Macan, by getting behind the wheel and embarking on a digital driving experience. Brooklyn’s Finest Band - Little Daylight performed an eight-song set. The BK-based band felt right at home at the Garage. And Josh Madden.

For over five years, Workhouse served as the exclusive Agency of Record for photographer David LaChapelle responsible for all manners of communications exclusively handling worldwide publicity, promotion and special events and sponsorships campaigns from 1996- 2000 Challenge: Position emerging photographer David LaChapelle to a worldwide audience. Give celebrity and photography credibility to each initiative. Expand personal, pop cultural relevance, art awareness to art-buying customer base. Strategy: Workhouse overhauled LaChapelle’s image with an aggressive PR Campaign. We created strategic alliances with fashion, retail, beauty, museum, gallery and entertainment companies expanding LaChapelle’s reach increasing top-of-mind recognition across all key segments. Workhouse communications included marketing & branding, public relations, crisis management, promotion, sponsorship, production and special events Result: The spirit of these efforts created an almost immediate LaChapelle media identification. Press included Oprah, Good Morning America, magazines Departures, W, Town & Country, Vogue, the Associated Press, WSJ and NYT. Today, David Lachapelle is ranked among the top ten

"Adam is a terrific asset to any company or brand. I’ve had the pleasure of working with him on several projects and he’s always delivered and been a true professional. I highly recommend him!" - Fern Mallis, President, Fern Mallis LLC and Founder of New York Fashion Week

WORKHOUSE INDEPENDENT CREATIVE AGENCY +1 212. 645. 8006 INFO@WORKHOUSEPR.COM