RICHARD CHRISTIANSEN'S INNOVATIVE ADVERTISING AGENCY
This project started as collaborative dialogue with Richard Christiansen from Chandelier Creative . The initial concept was loosely based on "The Gates of Hell", a sculptural work of Rodin, mixed with Richards key words of "dildos and doll parts". The artists of record, MachineHistories, is a co-op comprised of two members who's work stands as an intermediary between art and design. Their collective experience lead them into investigating the development of industrial means for producing non-standard objects. The front of the doors was created through a collision of media and technique. They gleaned thier hard drives, harvesting bits and pieces of past projects sculpting the surface through digital collage. This allowed for an unusual balancing act where recycling digital ready-mades lead to a reclaimed authorship and to the composing of new narratives developed out of over-saturated media. The back of the doors was created by unfolding, [a sort of reverse digital origami] a 3-dimensional digital model of the head of Star Wars hero Yoda, into a 2-dimensional pattern. They used the flat pattern to generate a decorative skin and thus discovered a way of developing pattern and texture as the byproduct. The trim around the edges was based on blending the explicit sexuality found in ancient Kama Sutra carvings filtered through the stylings of Victorian crown moldings.
What makes Chandelier Creative uniquely positioned to envision change? They advocate unexpected delight. They demand storytelling which permeates everything they do. They celebrate all who are bold and adventurous, they know the ordinary is not acceptable. They prefer quality over quantity. They dislike casual Fridays, reject sensible shoes and neverwear cell phones on their belts. They respect brands that are not backward about pushing themselves forward. They believe being like everyone else is being nothing at all. Because everything sparkles under a chandelier.
Chandelier Creative is a full service creative agency based in New York City. Founded three years ago by Richard Christiansen, the team has grown to include some of the most dynamic young creatives working today. They collaborate only with fashion, retail, travel and luxury lifestyle brands by overhauling advertising, marketing, branding, retail and strategy. They currently collaborate with brands from the United States, China, the United Kingdom, France, United Arab Emirates; clients include: Andre Putman, Baby Phat, Belvedere Premium Vodka, Catriona Mackechnie, Coca Cola, Four Seasons Hotels, Givenchy, Hong Kong Land, Iceberg, Korner Skincare, Lane Crawford, Langham Hotels International, Liberty of London, M Missoni, Mandarin Oriental Hotels, Martin + Osa, Morgans Hotel Group, Nanette Lepore, Nordstrom, Old Navy, Ports 1961, Shanghai Tang and W Hotels. For more information on specific projects visit www.chandeliercreative.com.