ZINK MAGAZINE: ADAM NELSON | PR PUNK
THE KINGPIN WHO FOUNDED AN AGENCY WITH ATTITUDE
Photographed by JOSHUA WONG
Adam Nelson doesn't just represent the who's who of the fashion, entertainment and music worlds, he's one of them. At the helm of public relations agency Workhouse Publicity, dubbed "the house that work built," Nelson founded the shop in 1996 and has been shaking things up ever since. Proof positive: a client list that has included Debbie Harry, Lou Reed, Rolling Stone Ronnie Wood, Tim Burton, Sean "P. Diddy" Combs, Francis Ford Coppola and photographic legend David LaChapelle. Then there are the businesses - iconic institutions like Virgin Records, Bergdorf Goodman and Interview magazine, just to name a few. With its untraditional approach to brand establishment and repositioning, Workhouse stands out from the crowd. The same could be said of Nelson, who is anything but conventional. His firm's office contains an Elton John pinball machine, a vibrant red bust of Chairman Mao, a grass-covered swing and a PhatBoy Bike made for nostalgic mischief. Fascinated by design, Nelson has created a creative playground for serious business. And when he's not in the office, he's out on the streets executing guerilla marketing campaigns one minute and hanging with A-list celebrities the next. This all makes for some pretty busy days. Days, it turns out, that are as exhilarating as the magic he creates. STACEY HOWARD
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THE HOUSE THAT WORK BUILT.