Notable supporters who have officially endorsed Matthew Modine's candidacy for 2019 SAG-AFTRA President include Patricia Arquette, Rosanna Arquette, Sean Astin, Adam Baldwin, Billy Baldwin, Jessica Barth, Jennifer Beals, Megan Boone, Adam Brody, Kevin Corrigan, Marcia Cross, Bruce Davison, Marie Fink, Frances Fisher, Vincent D’Onofrio, Edi Gathegi, Rebekah Graf, Scott Grimes, Nick Guest, Pam Guest, Ed Harris, Melissa Joan Hart, Dennis Haysbert, Louis Herthum, Arliss Howard, Ernie Hudson, Jodi Long, Steve Lukather, David Jolliffe, Costas Mandalor, Heather Matarazzo, Kent McCord, Leighton Meester, Ruby Modine, Alfred Molina, Esai Morales, Bill Mumy, Glenn Plummer, Cristina Rackoff, Patricia Richardson, Maya Lynn Robinson, Alan Ruck, James Russo, Sebastian Siegel, Martin Sheen, Nancy Sinatra, Frank Stallone, Mira Sorvino, Eric Stoltz, Mena Suvari, Scottie Thompson, Stuart Townsend, Grace Van Patten, Lisa Ann Walter and Madeline Zima.

Modine is also especially proud to have received supporting endorsements from three past SAG Union Presidents including Ed Asner, Bill Daniels and Alan Rosenberg. 

MEDIA REQUESTS Interested media who wish to interview Matthew Modine please contact WORKHOUSE, CEO Adam Nelson via email [email protected] or telephone +1 212.645.8006. Images subject to copyright by Mackenzie Stroh and Dawidh Orlando 

In addition to being an internationally renowned, actor, filmmaker, author and photographer, Matthew Modine is a political activist and environmentalist. He has worked with many of the film industry’s most acclaimed directors on projects including Birdy, Full Metal Jacket, Dark Knight Rises, Married to the Mob, Vision Quest, Memphis Belle, Shortcuts, Showtime’s Weeds and the Netflix global phenomenon, Stranger Things.

Modine has performed on Broadway including The Miracle Worker in London’s West End, Arthur Miller’s Resurrection Blues directed by Robert Altman, and played Atticus Finch in a theatrical production of To Kill a Mockingbird at the Hartford Stage which became the most successful production in the theatre’s 60 year history. He has been nominated for multiple Emmy awards and is the recipient of a Golden Globe Award, Venice Film Festival Volpi Cup and Golden Lion for his work as an actor. He is the author of the award winning book, Full Metal Jacket Diary.

Modine has worked in the environmental sector for over four decades. He studied oceanography in San Diego and has been passionate advocate for the health and protection of the world’s oceans and sea life. Bicycling has been his primary form of transportation since moving to New York in 1980. Most of his environmental accomplishments are based on common sense solutions. In the mid-90’s, he single-handedly convinced the William Morris Talent Agency to evolve away from single page script printing to double-sided, effectively cutting industry wide paper consumption in half. He shared this idea of paper reduction with other actors and agencies and double-sided scripts became the industry standard, saving billions of sheets of paper over the years. While working on a film in Ouarzazate, Morocco, Modine helped to institute a plastic bottle deposit and recycling program. The effort not only cleared the desert of discarded bottles, but provided young kids that collected the bottles with pocket money (as it did for Modine when he was a boy). He is the founder of Bicycle for a Day (BFAD), whose mission is to encourage bicycling as a way toward better health and environmental sustainability. BFAD’s first event attracted some 14,000 participants. Presently, he is working on his global DO-ONE Campaign, a viral video campaign which encourages and empowers individuals to “do one” thing everyday to reduce wasteful behaviors. Modine has served on the board of NYC’s Transportation Alternatives, Madison Square Garden’s Garden of Dreams Foundation, Lustgarten  Pancreatic Cancer Foundation, Van Cortlandt Park Conservancy, Bronx NY, the Director of Humanitarian Activities for Twisted Sun, Inc. and the acting President of Hyper Chariot. He founded CardCarryingLiberal.net, a grassroots movement dedicated to human rights. In addition, Modine is an avid supporter of The Wounded Warrior Project,Purple Heart Foundation and God’s Love We Deliver. You can find out more about Matthew Modine by visiting his website  
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Follow Matthew Modine on Twitter @MatthewModine and his campaign via @MembershipFirst

Screen Actors Guild Award Best Ensemble, Stranger Things

Golden Globe Award Best Ensemble, Short Cuts 

Venice Film Festival Volpi Cup, Short Cuts

Michael Moore’s Traverse City FF Founder's Prize, Best Short Film, Jesus Was a Commie

Oldenburg Film Festival, Best Short Film Jesus Was a Commie

Dublin Film Festival Best Short, Super Sex

Coronado Film Festival Best Short Film, Super Sex

Venice Film Festival Best Actor, Streamers

Within an industry traditionally slow to transform, Public Relations needs a radical rebellion and must defend — and extend — its existing business.

Austrian Economist Joseph Schumpter coined the term “creative destruction” which describes the process of young, entrepreneurial companies sweeping away large incumbent enterprises akin to old men losing vitality as they age. This process of industrial mutation has reverberated and the street is littered with the likes of Blockbuster, Tower Records, Polaroid, and Sears: Industries who did not heed innovations call.

The province of Public Relations faces similar devaluation. Have this industry’s greatest innovations over the past two decades truly been a pitch shift from fax to email? Glossy press kits to EPK? Influencer marketing? Newsjacking?

Today we stare directly into the reflective glass of a communications field attempting to keep up in a world of self-promotion.

This is its clarion call to get with the times.

A recent survey states “84% of PR Pros Say Media Relations Remains Important But Adaption to New Challenges Seems Slow”

Is it therefore surprising that many believe the ancient PR model to be a critical patient?

Over the course of my 25 year history as a public relations executive and the founder of a firm that specializes in creative communications, I believe it is mission critical to riot here at the crossroads of communication for we are in a frontline battle that demands elicit changes to both our practice and paradigm.

William Penn said, “Passion is the mob of the man, that commits a riot upon his reason.”

Over four millennia, PR has evolved and expanded its influence worldwide.

Until it didn’t.

Primitive public relations bloomed in 1800 B.C when Sumerians used a farm bulletin to explain the growth of crops. The road to modern relations extended to the propagation of faith during the Middle Ages, creation of The Federalist Papers to support formal passage of the United States during Colonial Times, the pioneering press agentry of P.T Barnum and his touring circus, Franklin Roosevelt’s “Fireside Chats,” to the founding of the Public Relations Society of America in 1948. Examples that both established and esteemed the fine art of communication.

Trapped in tradition until the dawn of the digital age, our values soon became bipolar. Success was found in the combination of two different PR generations, relationship-building entwined against digital savviness.

In this era of lean newsrooms, whittling publications, and a world media hamstrung by ‘Fake News’ and ‘Alternative Facts,’ we must reclaim our relations by building innovation into our industries DNA to avoid a slow death.

Public Relations is now a hyphenate. It is a content partner of visual assets that extends well beyond the identification of media opportunities and interest segments, while constructing a strategy, system and culture that sustains growth. Experimentation and collaboration are the new arts and crafts within a blindingly innovative communications culture. The magic of our might involves both the management of our relationships and the crafting of emotional content to solve problems not easily measured. Its goal? To provide communication conceived as long and short term objectives which turns reputation into revenue.

And what is the revolutionary fix to our fragile infrastructure? A moonshot ascent into bold new realms?

No, industry leaders define the future as a premise termed PESO.

The PESO model (Paid, Earned, Shared and Owned Media) has been heralded with the potential to become the industry’s largest untapped opportunity; a data-driven mindset absolutely necessary to elicit metamorphosis.

Both agency and client-side PR pros point to the current landscape as:
• Content Creation (81%)
• Social Media (75%)
• Brand Reputation (60%)
• Media Relations (55%)

For an industry lauded for its imagination, this is nothing more than a band aid for a battlefield.
We can begin by recognizing the four forms of industry innovation:

Conventional Innovation: We must build upon our existing technological competencies in order to exploit our current business practices. PR must imminently rise, craft an agile approach to fuel a future through technical integration and media collaboration.

Disruptive Innovation: We must shift our present business model and embrace digital literacy and fluency within new and revolutionary roles as creators, makers and strategists.

Progressive Innovation: We must enable a major technological change, one that reinforces our existing business through skillset and storytelling in order to become leading lights in surpassing our audience expectations.

Engineered Innovation: We must institute radical change technology while simultaneously creating a new business model by integrating tech tools within an industry and fragmented media world rip for disruption.

Conventional, Disruptive, Progressive or Engineered, these innovations constitute a Public Relations riot.

I think of the cannon of women and men who aspire to change the world through howling headwinds and status quo — futurists with soul, sound and fury. Champions who do tomorrow’s work today. As we approach the 20th anniversary of my agency Workhouse, I aspire to aid in the ascension of aspiration, dive deep into the depths of disruption, and amplify the change we will make to the very nature of this industry’s facile foundation.

Not simply reconfigure the power percentages of possible media placement.
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To tackle the paradigm shift before us through evolutionary mechanisms, I am intensely interested in banding together industry-wide to divine a new direction forward for a business that should own its future.

#pr #publicrelations #innovation #marketing  #branding #communications #business