RUBY MODINE: ROCK ANGEL #TBT
An American recording artist, actress and philanthropist, Ruby Modine made her singing debut as a child at the Greenwich Street Music School in NYC. She presents her rendition of As Tears Go By to a new generation with a video of cinematic structure that perfectly underscores her elegant vocal style which is influenced by Amy Winehouse, Joan Jett and Taylor Momsen. Over the past several months, Ruby has starred in an HBO pilot (produced by James Franco) A Visit From The Goonsquad, and was featured in Cat. 8 (Starz) directed by Kevin Fair along with Somebody a powerful public service film announcement regarding an individuals right to demonstrate and speak truth to power. Ruby will next be seen in Memoria, directed by Nina Ljeti (also produced by James Franco), as well as Violence and Women, directed by Chad Ostrom. Later this year, Ruby will be starring in The Rocking Horsemen opposite Riley Griffiths, Miles Heizer, and Joey King. Born in Los Angeles CA, Ruby Modine is a fast rising actress and singer/songwriter: A young woman who has been acting, singing, painting, playing instruments, writing songs/stories since elementary school. Ruby's demos can be heard on SoundCloud and for more information visit RubyWylderModine.com
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NEW YORK CITY-- Van's General Store is a hybrid creative collective. A modern agency model that crafts advertising, content, experiences, products, package design and fine art in the service of brands and the public. After collaborating for years, advertising vet and artist Scott Carlson and actor, director, writer Liev Schreiber opened the collective as a response to the growing need for cohesive master narratives - brand story arcs that can be told and built upon regardless of platform; and employing Imaginative activations so they don't get lost in translation from strategic vision to creative expression. The collective's members include a group of industry leaders including directors, strategists, screenwriters, scriptwriters, cinematographers, producers, photographers, music makers, designers and dreamers of all kinds united by a love of good storytelling. The VGS office, located in the Lower East Side of New York City, also boasts a storefront space that will function as a pop-up shop for clients, artists and friends. An experiential crash pad for great ideas that need a good home. Visit www. vansgeneralstore.com for more. Interested media who wish to interview Van's General Store principals, please contact WORKHOUSE, CEO Adam Nelson via firstname.lastname@example.org directly or by telephone +1 212.645.8006
BLOOMBERG: Liev Schreiber: Birth of a Pitchman
NY TIMES: With Hollywood Stars on the Agency Team, Clients Take the Call
Just this year Van's General Store was named Agency of Record for NERGIA, a new 100% natural energy shot created by America's Naturals. VGS was pleased to unveil the first creative for the product early this fall which focuses on communicating the brand's mission to provide premium energy that's both convenient and healthy. Treasured individually for their restorative and healing properties, NERGIA's organic ingredients - Guarana seeds, Açaí berries and Catuaba bark - have all been sustainably harvested and bottled for a pure boost of clean energy; the way Mother Nature intended. The glass packaging is both recyclable and prevents the chemical properties of plastic leaking into the product (and ultimately your body). Stop by the VGS offices for a sample today. Visit www. nergia.com for more.
Additional Van's General Store clients include Vespa, Bon Jovi, MotoGuzzi, Optimum and Success Academy Schools.
"Scott is an intensely creative person. I have always admired that. I spent some time watching him do his thing and just felt very excited by it. I've always liked this business-- maybe even more than he does. When Scott and I began to discuss his vision and the importance of narrative, it just became really clear that this company would be a great way for us to try out some new ideas while exploring and expanding on some old ones. For me, VGS satisfies a couple of desires. The first is to work with a friend. The second is to develop a business idea that builds on creativity and finds new ways to solve some relatively old problems." - Liev Schreiber, VGS
"Brand work is often siloed at traditional agencies and this was a primary reason for starting Van's General Store. Under the old model, you do not always have the best creatives for the client. What interests me is brand stories and the different methods utilized to tell those tales. Whether it's an established brand that requires a new chapter or an emerging product that is just beginning -- that's what we do well here. Liev is a great storyteller. As an actor, writer, and director he allows us to take brands to places traditional agencies wouldn't think of. Our agency is a collective combining my history in marketing and his in entertaining. It allows us to craft bespoke teams together to tell the right tale. Whether it's Academy Award winning writers or directors we may bring in to pull emotional heartstrings or the exploration of the uncharted, we will remain true to the brand's strategy and it's DNA." - Scott Carlson, VGS
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Energy is only worth what you do with it. The Naturals testimonial series seeks to find those who push themselves beyond everyday demands - who sometimes even make it look easy. The NERGIA idealists who insist on healthy living in their ongoing pursuit of balance and happiness. Patience, commitment and a whole lot of power, surfing takes as much stamina as it does concentration and humility. To learn about how surfers maintain their energy levels in the water VGS & NERGIA traveled to San Onofre, CA, home to one of the premiere surf breaks in the United States. They met five female surfers with various ability and let them do their thing. After a couple hours, as they needed a boost of energy, the girls tried NERGIA and monitored their body's reaction. Cameras rolled.
OBAKKI FASHION | PHILANTHROPY #TBT
NEW YORK CITY - Obakki presents a press preview of their F/W14 Collection at HATCh Showroom located at 10 Crosby Street in NYC over the entire month of March. Interested media who wish to schedule a press appointment, request F/W2014 samples or an interview with Obakki Creative Director and Founder Treana Peake, please contact WORKHOUSE, CEO Adam Nelson via email@example.com directly or by telephone +1 212. 645. 8006
Obakki creates classic and refined styles for the modern woman. These timeless staples capture effortless elegance for the everyday, offering pieces that are as beautiful as they are wearable. The Obakki Foundation, Obakki's philanthropic counterpart, is a registered charity that focuses on providing clean water and education in Africa. Obakki absorbs all the administrative fees of the charity, allowing 100% of Obakki Foundation's public donations to go directly to its charitable initiatives. Obakki was founded in 2005 by Treana Peake. Based in Vancouver, the luxury label is an extension of Peake: as an avid traveler and leading humanitarian, Peake's inspirations can be as diverse as cross-country road trips all the way to the cattle camps of South Sudan, creating special and versatile pieces that connect customers to a real story.
FALL WINTER The collection captures the meeting of the contemporary and the classic, combining signature Obakki silhouettes and details with modern features and shapes. Offering styles for every woman and every body, the line was created with the modern woman in mind. With a focus on both unique details and longevity, our Fall/Winter ’14 pieces give the Obakki woman contemporary staples that can transition between any event. Sleek body-con shapes mingle with structural, modern silhouettes, with our signature gathering and draping details punctuating the collection. Colors range from neutral staples such as our signature earthy soot and rich oxblood to opulent jewel tones. This elegant palette is tempered by chartreuse and cobalt blue, offering a jolt of brightness to the line. Covetable prints are a focal point this season, including a marble print on luxurious silk and a unique speckled pattern on a soft wool blend. For more information visit obakki
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THE HOUSE THAT WORK BUILT.