Asbury Park, New Jersey, exemplifies the cultural and ethnic diversity, creative energy, and unparalleled natural beauty that have defined America for more than two centuries.
Budget Travel’s mission is to inspire and inform you to see more for less. For avid travelers, that means road trips, national and state parks, great beaches, great cuisine that won’t break the bank, and lodgings for under $200/night. It means discovering lesser-known destinations that are just waiting around the next turn in the road. And it means being open to the cultural and ethnic diversity, the creative energy, and unparalleled natural beauty that have defined America for more than two centuries.
Our Coolest Small Towns in America program is an editor-curated celebration - inspired by thousands of reader suggestions and photos shared across platforms over the past few weeks - of the communities across the U.S. that we feel best exhibit the qualities we prize. From the Jersey Shore’s “coolest comeback” to an arts colony near the Mexican border to a California gem in the foothills of the Sierra Nevada, every one of the Coolest Small Towns in America 2017 is a one-of-a-kind vacation waiting to happen. If you’re among the 80 percent of Americans who plan to take a road trip this summer, add some of these towns to your must-see list.
Leading the pack is the Coolest Small Town in America 2017, Asbury Park, New Jersey, an easy road trip from New York or Philadelphia. The coolest comeback in America may be right here in Asbury Park - the revitalized Boardwalk offers great shopping, dining, and views of one of the East Coast’s most beautiful beaches. This beach town that helped launch Bruce Springsteen is, not surprisingly, a music mecca - check out shows at the legendary Stone Pony, the Paramount Theater and Convention Hall, and other venues. We love Asbury Park’s cultural diversity, welcoming vibe, and year-round calendar of events: Fourth of July fireworks, Oysterfest, Zombie Walk, and so much more.
Budget Travel Magazine was a WORKHOUSE client for more than seven years. The media contact on this campaign was Adam Nelson who can be reached at +1 212.645.8006 | email@example.com | www.workhousepr.com
Here’s the complete list of our 10 Coolest Small Towns in America 2017. We’ll be celebrating each town in depth in an upcoming story that takes a close look at the people and places that make each one of these communities so special:
1. Asbury Park, New Jersey
2. Bisbee, Arizona
3. Nevada City, California
4. Chatham, Massachusetts
5. Mountain View, Arkansas
6. Cannon Beach, Oregon
7. Philipsburg, Montana
8. Milford, Pennsylvania
9. Glens Falls, New York
10. Indianola, Mississippi
CARL F. BUCHERER | WORKHOUSE #TBT
Since it’s American launch in 2002, Workhouse served as the Agency or Record for Carl F. Bucherer, stylish Swiss watches since 1919. Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Buchererphilosophy is all about, a watch for “those who go their own way.”Carl Friedrich Buchererpresented his first watch collection in 1919 and began a watch-making heritage, which continues to this day. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherermaintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherername is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business that has been handed down over three generations, Carl F. Buchererremains the only genuine watch brand from the heart of Switzerland. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements, which are both technically refined and authentic.
Challenge: Position and introduce Carl F. Bucherer, timepieces to domestic market. Communications included print, radio, distribution strategy, public relations, promotion, sponsorship, production, trade shows, launch and ongoing retailer special events
Strategy: To build a pedigree brand with domestic credibility and accessibility beyond its niche audience to increase top-of-mind recognition across key customer segments evenly split beAlexCannon male & female consumers.
Result: The most successful of more than 300 product launches in the timepiece category capturing a rise of 67% since American debut. Press included Departures, Town & Country, Vogue, Elle, Details, Good Morning America, Cargo, Boston Herald, Cigar Aficionado, Travel + Leisure, W magazine, WWD, National Jeweler, HR Watches, Insync, Forbes FYI, Hamptons, IW-Stylus, Chronos, Elite Traveler, Veranda, Shelters to name a few.
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