CHELSEA HANDLER, JOHN MCENROE, WORKHOUSE CEO ADAM NELSON, BIRD IN HAND'S ANDREW NUGENT
EAST HAMPTON, N.Y - WORKHOUSE + Bird in Hand served as proud partners to Tennis Hall of Famer John McEnroe who has continued his commitment to the sport through the Johnny Mac Tennis Project (JMTP), which changes young lives by removing the economic and social barriers to success through tennis. In support of that important mission, the legend offered a chance to “Hang Out in the Hamptons with Mac” during a weekend of special events that he hosted with a little help from a few of his friends including tennis stars James Blake and Mats Wilander, Patrick & Mark McEnroe, 8 year old tennis phenom Summer Chandler, four time Emmy Award winning producer and daughter of Calvin Klein, Marci Klien, Nielsen Global President/COO & Event Host Steve Hasker, and many more. On Saturday, August 27, the “Dinner Under the Stars with the Stars,” included an evening with John McEnroe at SPORTIVE Amagansett who was joined by comedian Chelsea Handler and singer/songwriter Patty Smyth (lead singer, Scandal). The next day the JMTP Pro Am got underway where participants competed in a round robin doubles tournament alongside pro partners, including John and Patrick McEnroe, current WTA and ATP World Tour professionals and legends. About the Johnny Mac Tennis Project The Johnny Mac Tennis Project (JMTP) changes young lives by removing the economic and social barriers to success through tennis. JMTP introduces the sport of tennis as a life-long health, fitness and social activity to thousands of under-resourced New York City area kids, particularly those living in East Harlem and the South Bronx.
Socialites are known, amongst other things, for their steadfast devotion to countless good causes. When it comes to lending their names, time, and dollars to events that have a “for the benefit of”attached, it seems that the ladies who lunch come out in droves. The younger set of such women of the world cleared their normally cluttered schedules and headed south to the Turks & Caicos for the Princess Race, sponsored by glittering gemstone powerhouse Cartier. The event took place from Thursday, April 26 through Sunday, April 29, complete with friendly competitions that had the participating ladies vying for the grand prize: a Cartier watch to the three-day adventure sporting event and charity fundraiser that let the lovely ladies show their athletic skills in a myriad of competitions that let the inner jousters shine through their polished princess exteriors.
Fabiola Beracasa, socialite extraordinaire, co-hosted the weekend. Contributions were raised from participants and guests for the benefit of Innocence in Danger, an organization that brings public attention to the plight of children who had been victims of trafficking and sexual abuse. Competitors included personality Tinsley Mortimer, actresses Carmen and Kiera Chaplin (granddaughters of Charlie Chaplin), Duchess Michele de Hasburg, Selima Salaun (owner of Selima Optique), Vanina Holasek (owner of Holasek Gallery), and Jaci Reid (host of the Hamptons’VH1 Save the Music), amongst others. The weekend began with the princesses being shuttled from Manhattan to Turks & Caicos via Florida. Upon arrival on the tropical isle, the ladies checked into the grand suites at Grace Bay Club, located on Grace Bay beach, recently honored as “Resort of the Year”by Island Destinations. The Princess Race then took its good cause to the Hamptonswhere the sparkling socialites had the opportunity to compete in their native kingdoms.
Result: Secured coverage including Haute Living, Social Affairs Magazine, Prestige Magazine, Style.com, New York Magazine, New York Observer, Park Avenue Peerage, Hamptons Magazine, New York Sun, The Daily and ABC affiliates nationwide. Pre-event publicity included the Plum TV, New York Post, The New York Times Fashion Section, NY Daily News and Quest Magazine. A combination of regional and national media placements served to exceed the goals of the charity.
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