NEW YORK - [3 OCTOBER   2013] WORKHOUSE (workhousepr.com) one of the country's leading public relations and integrated creative agencies, today announced that it has been selected as public relations and marketing agency of record for Genesis Publications (www.genesis-publications.com), Fine Limited Editions since 1974, and the launch of TRANSFORMER, the signed, limited-edition book by Lou Reed and Mick Rock. As PR agency of record, WORKHOUSE will direct a program to bring branded visibility to Transformer  domestically, including media and trade relations, and national and local market consumer cultivation. Interested media please contact Workhouse, CEO Adam Nelson directly via email  [email protected] or by telephone +1. 646. 205. 3540

Forty years ago, Transformer launched Lou Reed from the underground, way up to Mars, with a little help from Starman Bowie. Mick Rock was there to capture Reed's flight on film, beginning with the iconic album cover and continuing through the wild side of the Seventies.

Today, Lou Reed, rock icon, artist and poet, is collaborating with legendary photographer Mick Rock once more, with a limited edition book and record set.  Designer John Varvatos is honored to celebrate the U.S. launch at his famed 315 Bowery boutique in New York City, formerly the seminal underground music club CBGB’s, on October 3, 2013.

Interested media please contact Workhouse, CEO Adam Nelson directly via email  [email protected] or by telephone +1. 646. 205. 3540

MICK ROCK: 'I'm happy our relationship has weathered the outrageous antics of the past 40 years, enabling us to come together to produce such a beautiful tome.'

LOU REED: 'I like Mick and I like what he photographs, so shooting with him was never a problem. All these moments would be gone for ever if it wasn't for him.'

JOHN VARVATOS: ‘Lou and Mick's new book takes us on an amazing journey that has had a significant and lasting impact on music and fashion for over 40 years.  True pioneers and re-inventors, I am excited to host them for their launch of this incredible, sexy, delicious, outrageous, inspiring, rebellious book from our friends at  Genesis Publications.’

Charting the transformations of Lou Reed from 1972 to 1980, TRANSFORMER presents never-before-seen imagery of Lou Reed by photographer Mick Rock. Their new book captures Lou in the studio, performing onstage, in his hotel room, and with friends including David Bowie, Nico, Mick Jagger, Iggy Pop and Andy Warhol.

Lou and Mick discuss the photographs and their friendship in a completely original, no-holds-barred dialogue. Lou Reed tells the truth behind the sartorial gestures, innovative stage set-ups, subversive acts and legendary albums that made him one of the most intriguing artists in modern music.

Their collaboration will be showcased in a 11.5" x 15.5" large format volume, traditionally craftsman-bound by hand. Lou and Mick's Transformer image is recreated on the cover, with a variety of foil detailing and gilt page edging. The book is presented in a slipcase and will include an exclusive 7” picture disc of the Lou Reed classics ‘Walk On The Wild Side’ and ‘Coney Island Baby’.

Lou’s originality and creativity has inspired one of the most visually exciting volumes that Genesis has ever made. Each of the 2,000 numbered copies in the limited edition has been signed by both Mick Rock and Lou Reed. Available now  via www.transformerbook.com

Made in England, 1974
In the late 19th century, under the influence of William Morris, the private press flourished in Britain, creating books that were works of art in themselves. Similarly inspired, Genesis Publications was founded as an independent publishing house true to the arts of printing and craftsmanship. In an interview with The New York Times, Genesis' late founder Brian Roylance commented, "I don't know of many people who go to this much trouble to produce a book anymore. But I think there is a future for it." Inspired by this idea, Genesis is proud to create some of the most sought after books in the world.

'Genesis Publications... creators of lushly designed rock photo books' - The New York Times
Genesis dispatches books to collectors in over 50 countries. Around 100 signed limited editions have been created with renowned authors, as varied as they are many. Their editions feature in the collections of the world's finest libraries, including New York Public Library's Rare and Fine Printed Book Department.

From The Beatles to Buckingham Palace
Authors and contributors who have participated in Genesis limited editions include Eric Clapton, George Harrison, Keith Richards, Ronnie Wood, Ringo Starr, David Bowie, Pete Townshend, Yoko Ono, Tom Hanks, Steven Spielberg, Sir George Martin, Sir Peter Blake, Sir Roger Moore, Michael Palin, Ravi Shankar, as well as sporting icons including Sir Brian Lochore, Michael Owen and Sir Jackie Stewart. Visit www.genesis-publications.com


W O R K H O U S E
WORKHOUSE (workhousepr.com), one of the country's leading public relations and integrated creative agencies, represents Genesis Publications and the Lou Reed | Mick Rock fine limited edition of Transformer and serves as media contact and A.O.R. For the Fifth consecutive year, WORKHOUSE has received the "Best of Manhattan Award" by the U.S. Commerce Association (USCA). In 2012, Workhouse swept three of the industry's highest honors when it was bestowed with the Public Relations Society of America (PRSA) Silver Anvil Award, the PR News' Platinum PR "Wow Award" and the Bulldog Reporter Silver Medal Award. The agency was also named as a PR Daily/ Dow Jones Finalist for "Grand Prize: PR Campaign of the Year ". Celebrating a decade of service, Workhouse is a full-service creative agency headquartered in New York City. We specialize in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding. Clients have included The Rolling Stone's Ronnie Wood, Debbie Harry, Francis Ford Coppola, David LaChapelle, CBGB, Interview Magazine, Details Magazine, Galleries Lafayette, Karmaloop, Ford Motor Company, Virgin, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Wantful.com, Coty, Versace, Cynthia Rowley, offering award-winning worldwide campaigns across a broad spectrum of luxury, fashion and lifestyle brands. We speak the language. Our hands are dirty! Visit workhousepr.com

GAWKER 
Adrian Chen
10/03/11 01:39PM 
Filed to: OCCUPY WALL STREET
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The Occupy Wall Street protesters got an unsolicited boost from the luxury Manhattan PR firm Workhouse Publicity this weekend. Good, because trying to figure out what's going on down there has been an enormous pain in the ass.

The Chelsea-based PR firm—whose clients include Mercedes-Benz Fashion Week and Saks Fifth Avenue—sent out an unsolicited email blast titled "Occupy Wall Street: News from the Front" to media outlets and celebrities last Wednesday, according to the Daily News. The email included a Facebook gallery with pictures of the protest.

This is now being seized on by people trying to argue that it's hypocritical of protesters to allow a fancy PR firm to send out an email supporting them—jumping on the same dumb meme pushed by conservative bloggers that, because they use Apple stuff, protesters can't be anti-corporate. (If they were really against corporations, see, they'd use signal fires to communicate or something?)
Whatever: It's good that the loosely-organized protesters are getting more savvy in their media outreach, whether it's through a PR firm or not. Protesters have complained of a "media blackout" (not a complaint these days, of course), but surely the lack of attention had something to do with the fact that, for reporters, pinning down what's going on with Occupy Wall Street can be a Kafkaesque nightmare—a sea of rumors and misinformation and cryptic, one-sentence "press releases" and weird stuff about zombies.

Hey Occupy Wall Street: Dressing up Like Zombies Is DumbUsually we associate zombies with lame suburban pub crawls, but not today! Today is Zombie Flesh…

And, yes, I am still a little bitter about the time an Occupy Wall Street spokesman repeatedly told everyone Radiohead was going to be playing a show for protesters and it was all a sham! (For the record, I've heard that the guy has been "fired" as a spokesman and Occupy Wall Street's PR committee is being streamlined.)

New York Daily News

​The revolution will be publicized.

The Occupy Wall Street movement got a pro-bono boost last week from a not-so-underground source: a Manhattan public relations firm.

The largely anonymous protesters who've clogged Zucotti Park near the World Trade Centerfor the last two weeks—and who, on Saturday swarmed the Brooklyn Bridge—received what sources tell us was an unsolicited email blast from empathetic members of Workhouse Publicity.

The Chelsea-based PR firm—which, according to its website has worked with Mercedes-Benz Fashion Week, Interview magazine, filmmaker Tim Burton, Bergdorf Goodmanand Saks Fifth Avenue—sent out the mesage, titled "Occupy Wall Street: News from the Front" to a number of media outlets, socialites and celebrities on Wednesday.

The message linked to a Facebook photo gallery that depicted black-and-white images of demonstrators and their protest signs.

The pictures were posted by Workhouse CEO Adam Nelson, and though the company initially declined to comment on the email, it later issued a statement: "We have no agenda and our service in this regard is simple: Publicize the message as the march continues."

The email blast sent by Workhouse also included the tag line, The Revolution Will Not Be Editorialized." which Nelson says is a reference to the protesters' frustration with the lack of press coverage during the early days of their lower Manhattan siege.

Nelson says he and several other employees, went down to document the protest last week and to "help out some friends."

He stressed, however, that the Occupy Wall Street organizers "didn't hire a publicity firm to spread their message."

Although Workhouse's association with the protest might seem at odds with the goals of high-end retailers and brands that have worked with the PR firm, Nelson says he "never even thought twice about sending out the email."

The Occupy Wall Street protesters have been criticized for lacking a unified message, but Nelson says the overriding theme of the movement, is "dissatisfaction with the current state of affairs."
After a slow start, media interest in Occupy Wall Street has grown, and Nelson says the protesters can count on continued support from Workhouse.
​
He tells us he plans to continue to document the protest with"no intention of using it to increase or, by association, decrease my business."
 
Were he alive, Abbie Hoffman would probably approve. In his 1971 rebellions manual, "Steal This Book," the Yippie founder reportedly included a chapter about the importance of getting cheap media attention.