WHAT:            THE U.S LAUNCH OF MOOSE KNUCKLES WITH SPECIAL GUESTS ‘THE KILLS' PRODUCED BY NUR KHAN PRESENTS + ADAM NELSON | WORKHOUSE

WHEN:             MONDAY, 20 OCTOBER 2014
                         8PM – LATE
MUSIC:            THE KILLS
WHERE:          GALLERY AT DREAM DOWNTOWN
                        355 WEST 16th STREET @ NINTH AVE | NEW YORK CITY

CONFIRMED ARRIVALS
ROSARIO DAWSON, JAMIE HINCE & ALLISON MOSSHART (THE KILLS), GLEN MATLOCK (THE SEX PISTOLS), JULIAN LENNON, BETSEY JOHNSON, GRIFFIN DUNNE, MICK ROCK, BOB GRUEN, PAZ DE LA HUERTA, COCO SUMNER, ASTR, SEAN MACPHERSON, JUDITH REGAN, DANNY MASTERSON, MICHAEL AVEDON, SCOTT LIPPS, DANNY CLINCH, BEN WATTS, AMY SACCO, DUSTIN YELLIN, EDDIE BORGO, GRAZIANO DE BONI, SANTE D’ORAZIO, STEVEN ROJAS, KEEGAN SINGH, LO BOSWORTH, HANNELORE KNUTS, ANN DEXTER-JONES, ANDRES SANTO DOMINGO, NATALIA KILLS, RJ KING, BEN BRONFMAN, & SO MANY MORE!

MOOSE KNUCKLES
Moose Knuckles is born of Canadian heritage, personality, sports, and leisure from our nation’s obsession with ice hockey, to our reputation as the class clown of the global schoolhouse. Moose Knuckles is ballsy and playful with a “no holds barred” kind of attitude. Moose Knuckles is a premium sportswear brand that updates time-honored Canadian garments for the tastes and expectations of an urban market. As of Fall 2014, Moose Knuckles will be available for purchase at US stores such as Atrium, Blue and Cream, Nordstrom’s, and Singer 22 alongside its current Canadian, European, and Korean distribution. www.mooseknucklescanada.com

DREAM DOWNTOWN
Situated in New York's most exciting destination, on the border of the charming Chelsea and thriving Meatpacking District, Dream Downtown represents a reinvigoration of the Dream brand, pairing chic-cool influences with modern elegance, all while maintaining Vikram Chatwal Hotels' trademark combination of cosmopolitan glamour, whimsical design and top-standard service. Following a multi-million dollar renovation of an iconic Albert Ledner building, Dream Downtown's modernist façade houses loft-inspired guestrooms and suites, innovative concept dining, a landscaped outdoor terrace featuring a heated pool with a translucent bottom visible from the ceiling of the lobby lounge, a beach club, and an expansive destination rooftop lounge offering dramatic views of the New York City skyline. www.dreamdowntown.com

NUR KHAN
Nur Khan is renowned as one of the preeminent figures of New York City’s nightlife scene. As owner and Creative Director of Electric Hospitality, Khan is the mastermind behind the legendary, ultra-elite hotspots Wax, Sway, Hiro, Rose Bar, Electric Room, Tao Downtown Lounge, and most recently Sheltering Sky at McCarren Hotel & Pool. Nur Khan is also a partner of the McCarren Hotel & Pool in Williamsburg Brooklyn, part of the newly formed Chelsea Hotels. www.nurkhan.com

MEDIA CONTACT
ADAM NELSON | PRODUCER
WORKHOUSE
[email protected]
Telephone: +1 212. 645. 8006

Elvis - The Personal ArchivesWith the cooperation of Elvis’ estate, respectful of his legacy, and designed as an amazing pop-culture artifact itself, this is the ultimate Elvis collectible. Fine Artist Jeff Scott, who collaborated with Loudthought, had unprecedented access to Elvis’ personal possessions and property, and the cooperation of Graceland, to create a complex portrait of the music legend beyond kitsch. Scott resurrects Elvis through his possessions, revealing the humanity behind the celebrity veneer.
Each year, thousands flock to the Memphis home of Elvis Presley, not only to pay homage, but also to marvel at the curiosities therein - the sequined jumpsuits, the gold seatbelts of the plane, the jungle room -- all perfectly preserved in the extravagant 1970s time capsule of Graceland. With the cooperation of the Elvis Presley estate, artist Jeff Scott gained unlimited access to the King's personal possessions and property to create a complex portrait of the music legend through his belongings. Scott goes beyond the kitsch to resurrect the ultimate American icon, revealing the humanity of Elvis behind the recognizable celebrity veneer. ‘These artifacts are loaded with subtext that contain clues to uncovering deeper aspects of Elvis’s character.’ Indeed, Presley’s possessions span between his excessively materialistic persona and his private reality, and Scott's keen eye for detail takes us on a unique tour through the estate. Elvis’s driver’s license, at once a banal Tennessee document and a charged remainder of the celebrity idol, raises larger questions of identity. The way Scott juxtaposes the King’s gun collection and vanity police badges reveals a fundamental rift between Presley’s rebellious reputation and his private obsession with police and authority. The gold bedside telephone, the TV with a bullet hole through the screen, and the travel trunk filled with scarves still in their dry-cleaning plastic provide a rare portrayal of Elvis’s inner life, placing the public man in an intimate context. Throughout, Scott explores our complex relationship with modern celebrity culture and the ways in which our possessions and material objects outlive us to tell our story. Contact Adam Nelson | WORKHOUSE | +212. 645. 8006 | [email protected]

ELVIS: THE PERSONAL ARCHIVES
Photographs by Jeff Scott. Text by E.A. Carmean, Jr.
Channel Photographics, New York, 2005. 120 pp.,
100 four-color illustrations, 8 1/2 x 11”.

LOU REED | MICK ROCK 
TRANSFORMER
GENESIS PUBLICATIONS
FINE LIMITED EDITIONS SINCE 1974
S E L E C T S
WORKHOUSE
AS AGENCY OF RECORD
NEW YORK - WORKHOUSE (workhousepr.com) one of the country's leading public relations and integrated creative agencies, today announced that it has been selected as public relations and marketing agency of record for Genesis Publications (www.genesis-publications.com), Fine Limited Editions since 1974, and the launch of TRANSFORMER, the signed, limited-edition book by Lou Reed and Mick Rock. As PR agency of record, WORKHOUSE will direct a program to bring branded visibility to Transformer  domestically, including media and trade relations, and national and local market consumer cultivation. Interested media please contact Workhouse, CEO Adam Nelson directly via email  [email protected] or by telephone +1. 212. 645. 8006

Forty years ago, Transformer launched Lou Reed from the underground, way up to Mars, with a little help from Starman Bowie. Mick Rock was there to capture Reed's flight on film, beginning with the iconic album cover and continuing through the wild side of the Seventies.

Today, Lou Reed, rock icon, artist and poet, is collaborating with legendary photographer Mick Rock once more, with a limited edition book and record set.  Designer John Varvatos is honored to celebrate the U.S. launch at his famed 315 Bowery boutique in New York City, formerly the seminal underground music club CBGB’s, on October 3, 2013.

Interested media please contact Workhouse, CEO Adam Nelson directly via email  [email protected] or by telephone +1. 646. 205. 3540

MICK ROCK: 'I'm happy our relationship has weathered the outrageous antics of the past 40 years, enabling us to come together to produce such a beautiful tome.'

LOU REED: 'I like Mick and I like what he photographs, so shooting with him was never a problem. All these moments would be gone for ever if it wasn't for him.'

JOHN VARVATOS: ‘Lou and Mick's new book takes us on an amazing journey that has had a significant and lasting impact on music and fashion for over 40 years.  True pioneers and re-inventors, I am excited to host them for their launch of this incredible, sexy, delicious, outrageous, inspiring, rebellious book from our friends at  Genesis Publications.’

Charting the transformations of Lou Reed from 1972 to 1980, TRANSFORMER presents never-before-seen imagery of Lou Reed by photographer Mick Rock. Their new book captures Lou in the studio, performing onstage, in his hotel room, and with friends including David Bowie, Nico, Mick Jagger, Iggy Pop and Andy Warhol.

Lou and Mick discuss the photographs and their friendship in a completely original, no-holds-barred dialogue. Lou Reed tells the truth behind the sartorial gestures, innovative stage set-ups, subversive acts and legendary albums that made him one of the most intriguing artists in modern music.

Their collaboration will be showcased in a 11.5" x 15.5" large format volume, traditionally craftsman-bound by hand. Lou and Mick's Transformer image is recreated on the cover, with a variety of foil detailing and gilt page edging. The book is presented in a slipcase and will include an exclusive 7” picture disc of the Lou Reed classics ‘Walk On The Wild Side’ and ‘Coney Island Baby’.

Lou’s originality and creativity has inspired one of the most visually exciting volumes that Genesis has ever made. Each of the 2,000 numbered copies in the limited edition has been signed by both Mick Rock and Lou Reed. Available now via www.transformerbook.com

Made in England, 1974
In the late 19th century, under the influence of William Morris, the private press flourished in Britain, creating books that were works of art in themselves. Similarly inspired, Genesis Publications was founded as an independent publishing house true to the arts of printing and craftsmanship. In an interview with The New York Times, Genesis' late founder Brian Roylance commented, "I don't know of many people who go to this much trouble to produce a book anymore. But I think there is a future for it." Inspired by this idea, Genesis is proud to create some of the most sought after books in the world.

'Genesis Publications... creators of lushly designed rock photo books' - The New York Times
Genesis dispatches books to collectors in over 50 countries. Around 100 signed limited editions have been created with renowned authors, as varied as they are many. Their editions feature in the collections of the world's finest libraries, including New York Public Library's Rare and Fine Printed Book Department.

From The Beatles to Buckingham Palace
Authors and contributors who have participated in Genesis limited editions include Eric Clapton, George Harrison, Keith Richards, Ronnie Wood, Ringo Starr, David Bowie, Pete Townshend, Yoko Ono, Tom Hanks, Steven Spielberg, Sir George Martin, Sir Peter Blake, Sir Roger Moore, Michael Palin, Ravi Shankar, as well as sporting icons including Sir Brian Lochore, Michael Owen and Sir Jackie Stewart. Visit www.genesis-publications.com

WORKHOUSE (workhousepr.com), one of the country's leading public relations and integrated creative agencies, represents Genesis Publications and the Lou Reed | Mick Rock fine limited edition of Transformer and serves as media contact and A.O.R. For the Fifth consecutive year, WORKHOUSE has received the "Best of Manhattan Award" by the U.S. Commerce Association (USCA). In 2012, Workhouse swept three of the industry's highest honors when it was bestowed with the Public Relations Society of America (PRSA) Silver Anvil Award, the PR News' Platinum PR "Wow Award" and the Bulldog Reporter Silver Medal Award. The agency was also named as a PR Daily/ Dow Jones Finalist for "Grand Prize: PR Campaign of the Year ". Celebrating a decade of service, Workhouse is a full-service creative agency headquartered in New York City. We specialize in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding. Clients have included The Rolling Stone's Ronnie Wood, Debbie Harry, Francis Ford Coppola, David LaChapelle, CBGB, Interview Magazine, Details Magazine, Galleries Lafayette, Karmaloop, Ford Motor Company, Virgin, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Wantful.com, Coty, Versace, Cynthia Rowley, offering award-winning worldwide campaigns across a broad spectrum of luxury, fashion and lifestyle brands. We speak the language. Our hands are dirty! Visit workhousepr.com