ASSOULINE | WORKHOUSE #TBT
For over six years, Workhouse served as the exclusive Agency of Record for EditionsAssoulineresponsible for all manners of communications for more than 300 unique editions (more than 90 books every six months) dedicated to fashion, luxury, photography and design by authors Alain Ducasse, Daniel Boulud, Oscar de la Renta, Diane von Furstenberg, Carolina Herrara, Chanel.
Communications included marketing & branding, print, radio, sales force collateral, public relations, promotion, sponsorship, production, special events
Extending the brand while keeping it relevant. Publishing house turned imaging house turned provider of luxury items opens chain of boutiques and stores.
Successfully oversaw the grand openings of Assouline Boutiques in Bergdorf Goodman, Saks Fifth Avenue, Paris, Milan, Toronto, London & Berlin
As a result, the spirit and savoir faire of these efforts have created an almost immediate luxury brand identification. Today, Assoulinebooks are present in the top book markets throughout the world. Using this fame and experience, Assoulinehas created a luxury line of products, special display creations linked to the universe of books with Coach, Goyard, Andree Putman and more. Assoulinewill open their second location within the Plaza Hotel this Spring, 2008.
Press included television including Oprah, Good Morning America, magazines Departures, W, Town & Country, Vogue, newspapers including the Associated Press, WSJand NYT
THE HOUSE THAT WORK BUILT.