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MEDIA CONTACT WORKHOUSE, CEO ADAM NELSON VIA NELSON@WORKHOUSEPR.COM + 1 212. 645. 8006

NEW YORK CITY -- Van's General Store is a hybrid creative collective. A modern agency model that crafts advertising, content, experiences, products, package design and fine art in the service of brands and the public. After collaborating for years, advertising vet and artist Scott Carlson and actor, director, writer Liev Schreiber opened the collective as a response to the growing need for cohesive master narratives - brand story arcs that can be told and built upon regardless of platform; and employing imaginative activations so they don't get lost in translation from strategic vision to creative expression. The collective's members include a group of industry leaders including directors, strategists, screenwriters, scriptwriters, cinematographers, producers, photographers, music makers, designers and dreamers of all kinds united by a love of good storytelling. The VGS office, located in the Lower East Side of New York City, also boasts a storefront space that will function as a pop-up shop for clients, artists and friends. An experiential crash pad for great ideas that need a good home. Visit www. vansgeneralstore.com for more.

Interested media who wish to interview Van's General Store principals, please contact WORKHOUSE, CEO Adam Nelson via nelson@workhousepr.com directly or by telephone +1 646.205.3540

Just this year Van's General Store was named Agency of Record for NERGIA, a new 100% natural energy shot created by America's Naturals. VGS was pleased to unveil the first creative for the product early this fall which focuses on communicating the brand's mission to provide premium energy that's both convenient and healthy. Treasured individually for their restorative and healing properties, NERGIA's organic ingredients - Guarana seeds, Açaí berries and Catuaba bark - have all been sustainably harvested and bottled for a pure boost of clean energy; the way Mother Nature intended. The glass packaging is both recyclable and prevents the chemical properties of plastic leaking into the product (and ultimately your body). Stop by the VGS offices for a sample today. Visit www. nergia.com for more.

Additional Van's General Store clients include Vespa, Bon Jovi, MotoGuzzi, Optimum and Success Academy Schools.

"Scott is an intensely creative person. I have always admired that. I spent some time watching him do his thing and just felt very excited by it. I've always liked this business-- maybe even more than he does. When Scott and I began to discuss his vision and the importance of narrative, it just became really clear that this company would be a great way for us to try out some new ideas while exploring and expanding on some old ones. For me, VGS satisfies a couple of desires. The first is to work with a friend. The second is to develop a business idea that builds on creativity and finds new ways to solve some relatively old problems." - Liev Schreiber, VGS

"Brand work is often siloed at traditional agencies and this was a primary reason for starting Van's General Store. Under the old model, you do not always have the best creatives for the client. What interests me is brand stories and the different methods utilized to tell those tales. Whether it's an established brand that requires a new chapter or an emerging product that is just beginning -- that's what we do well here. Liev is a great storyteller. As an actor, writer, and director he allows us to take brands to places traditional agencies wouldn't think of. Our agency is a collective combining my history in marketing and his in entertaining. It allows us to craft bespoke teams together to tell the right tale. Whether it's Academy Award winning writers or directors we may bring in to pull emotional heartstrings or the exploration of the uncharted, we will remain true to the brand's strategy and it's DNA."  - Scott Carlson, VGS

NEW YORK CITY (17 December 2013)—Drink up at this New York City natural energy pop-up shop. Holiday Shoppers are invited to swing by the Lower East Side this Thursday and Friday for a boost of healthy energy that will keep them awake and focused through the retail madness. Complimentary NERGIA smoothies and juices specially designed to keep energy levels up and positive mental attitude flowing will be demonstrated and given away free of charge at 47 Orchard street from 11AM-5PM on both Thursday, December 19th and Friday, December 20th. 

Interested media please contact WORKHOUSE, CEO Adam Nelson via nelson@workhousepr.com. 

The event is a collaboration between the 100% natural energy product NERGIA, holistic cleansing experts at JOULEBODY and creative collective Van’s General Store. NERGIA is an energy shot created from organic seeds, berries and barks sustainably harvested from the Brazilian Rainforest. Guarana and Acai provide energy and focus while the Catuaba bark acts as a natural mood enhancer. The all-new energy shot acts as the base for the drinks available to the public. Founder of Joulebody Yvette Rose has created bespoke recipes that enhance NERGIA’s flavor and effects.

The space for this energy event, 47 Orchard street, is a rotating pop-up shop/gallery space recently opened by Van’s General Store (VGS). VGS is a creative collective started this year by ad-vet Scott Carlson and actor, director, writerLiev Schreiber. The company concepted the event on behalf of their client NERGIA, an event which also acts as the soft opening of their LES storefront. Visit www.vansgeneralstore.com for more.

These two specifically will be available at the pop-up alongside a few other more ‘secret’ sauces:
Energy Smoothie
Nergia
Cacao
Coconut Water
Chia Seeds
Agave
Alcar

Nergia Happy
Nergia
Ginger
Beets
Orange Juice
Lemon
Kale

NERGIA is an all-new energy shot straight from the earth. Created from natural ingredients found deep within the Brazilian rainforest, the recipe blends the same seeds, berries and barks that have kept our human ancestors moving with positive energy and focus for millennia. Widely treasured for their restorative and healing properties, NERGIA’s organic ingredients - Guarana seeds, Açaí berries and Catuaba bark - have all been sustainably harvested and bottled to make this uniquely healthful boost of energy feel great, body and soul. Visit nergia.com for more.

JOULEBODY  has provided holistic cleansing and detox solutions for nearly half a decade. In 2009, nutrition specialist and certified holistic practitioner Yvette Rose opened the New York City based company which delivers juice cleanses, detox meal replacement bars and detoxifying snacks to clients throughout the United States. With 1 day cleanse, 2 day cleanse, 5 day cleanse and 20 day cleanse programs, Joulebody has numerous options to accommodate your on-the-go lifestyle and help you achieve healthier living. Visit joulebody.com for more. 

VAN’S GENERAL STORE is a hybrid creative collective. A modern agency model that crafts advertising, content, experiences, products, package design and fine art in the service of brands and the public. After collaborating for years, advertising vet and artist Scott Carlson and actor, director, writer Liev Schreiber opened the collective. It’s members include, strategists, screenwriters, scriptwriters, cinematographers, producers, photographers, music makers, designers and dreamers of all kinds united by a love of good storytelling. Visit www.vansgeneralstore.com for more.