NEW YORK CITY (17 December 2013)—Drink up at this New York City natural energy pop-up shop. Holiday Shoppers are invited to swing by the Lower East Side this Thursday and Friday for a boost of healthy energy that will keep them awake and focused through the retail madness. Complimentary NERGIA smoothies and juices specially designed to keep energy levels up and positive mental attitude flowing will be demonstrated and given away free of charge at 47 Orchard street from 11AM-5PM on both Thursday, December 19th and Friday, December 20th.
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The event is a collaboration between the 100% natural energy product NERGIA, holistic cleansing experts at JOULEBODY and creative collective Van’s General Store. NERGIA is an energy shot created from organic seeds, berries and barks sustainably harvested from the Brazilian Rainforest. Guarana and Acai provide energy and focus while the Catuaba bark acts as a natural mood enhancer. The all-new energy shot acts as the base for the drinks available to the public. Founder of Joulebody Yvette Rose has created bespoke recipes that enhance NERGIA’s flavor and effects.
The space for this energy event, 47 Orchard street, is a rotating pop-up shop/gallery space recently opened by Van’s General Store (VGS). VGS is a creative collective started this year by ad-vet Scott Carlson and actor, director, writerLiev Schreiber. The company concepted the event on behalf of their client NERGIA, an event which also acts as the soft opening of their LES storefront. Visit www.vansgeneralstore.com for more.
These two specifically will be available at the pop-up alongside a few other more ‘secret’ sauces:
NERGIA is an all-new energy shot straight from the earth. Created from natural ingredients found deep within the Brazilian rainforest, the recipe blends the same seeds, berries and barks that have kept our human ancestors moving with positive energy and focus for millennia. Widely treasured for their restorative and healing properties, NERGIA’s organic ingredients - Guarana seeds, Açaí berries and Catuaba bark - have all been sustainably harvested and bottled to make this uniquely healthful boost of energy feel great, body and soul. Visit nergia.com for more.
JOULEBODY has provided holistic cleansing and detox solutions for nearly half a decade. In 2009, nutrition specialist and certified holistic practitioner Yvette Rose opened the New York City based company which delivers juice cleanses, detox meal replacement bars and detoxifying snacks to clients throughout the United States. With 1 day cleanse, 2 day cleanse, 5 day cleanse and 20 day cleanse programs, Joulebody has numerous options to accommodate your on-the-go lifestyle and help you achieve healthier living. Visit joulebody.com for more.
VAN’S GENERAL STORE is a hybrid creative collective. A modern agency model that crafts advertising, content, experiences, products, package design and fine art in the service of brands and the public. After collaborating for years, advertising vet and artist Scott Carlson and actor, director, writer Liev Schreiber opened the collective. It’s members include, strategists, screenwriters, scriptwriters, cinematographers, producers, photographers, music makers, designers and dreamers of all kinds united by a love of good storytelling. Visit www.vansgeneralstore.com for more.
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