TIMEOUT NEW YORK | TEN RULES OF SURFING | LOCAL DUDES & DUDETTES ON THE DO'S & DONT'S OF HANGING TEN
ADAM NELSON | CEO, WORKHOUSE
JOE FREEMAN | OLD SOUL SURFBOARDS
WINNIE BEATTIE | PRESIDENT, SIREN PR
MATT SCHWARTZ | PHOTOGRAPHER
Do: Carry your board on the subway
"Carrying a board is better than owning a dog," insists Adam Nelson, CEO of Workhouse Publicity. "It gives you instant recognition, it projects wanderlust and can be used to defend yourself against subway crime."
Don't: Let anyone borrow your board
"I let my boyfriend borrow my beautiful new board and he came out of the water with a huge chunk missing after a newbie ran into him," says Winnie Beattie, president of Siren PR. "The worst part is my boyfriend is a much better surfer than I am, so no one will believe that this is his fault. People just assume I ran into a rock."
Don't: Be modest
"Some towns have ordinances against changing out of your suit in public—even if you're wrapped in a towel—but I just do it anyway," says Old Soul surfboard maker Joe Freeman. "I don't think it's really a big deal and it's easier than changing in your car."
Do: Look on the bright side of things
"When I fall a lot I'll start to get bummed out on myself," says photographer Matt Schwartz, of She Hit Pause Studios. "But then I realize that it's a Thursday afternoon and I'm in the ocean on a beautiful day. It's a tough sport but at least I'm not chained to a desk."
Don't: Turn your surfboard into a billboard
"I recently saw a bright yellow board created by the Bic lighter company," says Nelson. "I'm still on the fence as to whether that's good or bad or just ugly."
Don't: Make your board look ghetto
"I've seen homemade graffiti that's looked pretty bad," says Schwartz. "When I was in California I saw some gang stuff scribbled on boards, or people would just write things on with a Sharpie."
Do: Pee in your wet suit
It's not a myth. Everyone we asked admitted to doing it—without even the slightest hesitation.
Do: Be prepared to drink some water
"There have been days that are nonstop wipeouts," Schwartz says. "One day in particular, I probably swallowed ten gallons of water."
Don't: Be afraid of a little blood
"Exotic locales have reefs that can cut you," says Freeman. "I was in Indonesia for a while and I got cut a lot. It hurts taking care of the wound because you have to brush it with, like, a toothbrush to get all the reef out or else it will get really infected. You just gotta suck it up."
Don't: Get into a fight
"Dropping in on another surfer is the cardinal rule of what you shouldn't do, and that's when people start getting into fistfights in the water," warns Freeman. "I've seen it happen plenty of times."
NEW YORK CITY AWARD-WINNING PR FIRM CREATES ENCYCLOPEDIA COLLABORATION WITH WIKIPEDIA
Wikipedia (pronounced WIK-i-PEE-dee-a) is a multilingual, web-based, free-content encyclopedia project based on an openly editable model.
Since its creation in 2001, Wikipedia has grown rapidly into one of the largest reference websites, attracting nearly 78 million visitors monthly as of January 2010. There are more than 91,000 active contributors working on more than 17,000,000 articles in more than 270 languages. As of today, there are 3,549,684 articles in English. Every day, hundreds of thousands of visitors from around the world collectively make tens of thousands of edits and create thousands of new articles to augment the knowledge held by the Wikipedia encyclopedia.
WORKHOUSE is an American public relations firm founded in 1999 by Adam Nelson (born June 20, 1969). Beginning inside a Manhattan-based film company with three clients and two employees, the company had grown to roughly 22 employees when it was acquired by The Morris + King Company (MKC) in 2010 which won PR News' "Top Places to Work" in PR award that same year. Nelson became the President of MKC and oversaw the company's consumer division.
In 2011, Mr Nelson negotiated a buyback of his firm in a desire to recapture its independence. He gained majority control and took the firm private at the close of the year. In 2012, Workhouse swept three of the industry's highest honors when it was bestowed with the Public Relations Society of America (PRSA) Silver Anvil Award, the PR News' Platinum PR "Wow Award" and the Bulldog Reporter Silver Medal Award. The agency was also named a PR Daily/ Dow Jones "Grand Prize: PR Campaign of the Year " Finalist.
The company was founded in 1999 by Adam Nelson as a public relations, branding and marketing firm. Its first office was a one-room shack in the kitchen of a SoHo film office with one phone, a fax machine and an unpaid intern. The company was named after the Workhouse of Great Britain and Ireland. The National Congressional Committee presented Nelson with the 2003 National Leadership Award and he was elected to serve as an Honorary Chairman of the Business Advisory Council that same year. He was selected by the International Who's Who of Executives in 2004.
Corporate and Consumer
The firm's focus is on consumer, celebrities, corporate and publishing, however, it has represented a wide range of clients from the Rolling Stones Ronnie Wood, International Emmy Awards, tech brand TiVo, publishers Assouline, teNeues and Rizzoli, Heavyweight Champion Lennox Lewis, punk mecca CBGB, tech brands LuxuryCulture.com, Wantful.com, PhotographersLimitedEditons.com to notable celebrities, photographers, and a number of fashion brands. The company's roster of clients has been described as untraditional, iconic, and A-List.
The firm garnered widespread coverage of Francis Ford Coppola "Festa Macaroni" launching the five-time Oscar winners line of Mammarella pastas and sauces, his Coppola wines and the release of Paramount Pictures Godfather Collection on DVD. Workhouse accomplished this by closing down a number of streets in Park Slope, Brooklyn and recreating the set of Coppola's The Godfather. One poignant moment was the arrival of the Honorable Mayor Rudy Giuliani and his proclamation of June 11th as Carmine Coppola Day in honor of the directors father.
Other Corporate clients have included Interview Magazine 30th Anniversary that Workhouse produced with performances by Elton John and Lil' Kim. They also oversaw the grand opening of the Richard Branson Virgin Megastore in New York's Union Square; the 20th Anniversary of Galleries Lafayette in Paris, France; and Workhouse produced "The 24 Hour Play"s ten days after the tragedy of September 11th. The 24 Hour Plays was a special celebrity performance to aid the charity Working Playground in their efforts to help the children of New York cope with the tragic events of September 11th.
The firm represents a wide range of celebrities. One of its initial clients included photographer David LaChapelle. The firm has also worked with filmmaker Tim Burton, Matthew Modine, Michael Nesmith, and entertainers Debbie Harry, Rolling Stone Ronnie Wood and entrepreneur Sean "Puffy" Combs.
Adam Nelson appeared in an episode of The Apprentice in 2004. The Apprentice is an American reality television show hosted by real estate magnate, businessman and television personality Donald Trump, created by Mark Burnett and broadcast on NBC
National Congressional Committee's 2003 National Leadership Award
Founder Adam Nelson was selected by the International Who's Who of Executives in 2004
The U.S Commerce Association (USCA), 2009 New York Award
The U.S Commerce Association (USCA), 2010 New York Award Public Relations Society of America (PRSA) Silver Anvil Award 2012
PR News' Platinum PR "Wow Award" 2012
Bulldog Reporter Silver Medal Award 2012
PR Daily/ Dow Jones "Grand Prize: PR Campaign of the Year " Finalist 2012
In 2011, MoveableType acquired Adam Nelson's memoir/business book Art Pimp: Tales of Flimflam, Fixes and Fornication. In 2012, Art Pimp successfully completed at Kickstarter campaign raising $10k towards its publishing goal.
He is married to Alison Nelson, founding owner of the Chocolate Bar whose locations include New York's West Village, Henri Bendel, Long Beach Island and 30 locations in Dubai and the Middle East. The couple have two children a daughter, Lulu Scout Nelson and a son, Sailor.
"People and Accounts of Note in Advertising: Adam Nelson WORKHOUSE" by the New York Times
"Morris + King Acquires Workhouse Publicity" by Mediabistro.com
"Morris & King acquires Workhouse Publicity" by PRWeek US
"The Morris + King Company Acquires Workhouse Publicity" by Bulldog Reporter
"Fashion PR News: MKC Acquires Workhouse Publicity" by PR Couture
"WORKHOUSE Honored with 2010 New York Award for Second Consecutive Year" by PR Log
"Adam Nelson Helms a PR Wonderland With Playful Workspaces And An All-Guts Attitude" by Profile Magazine
"Meet Adam Nelson" by The Malcom
"Maverick: Adam Nelson" by FPR
"Adam Nelson" by Fame Game
"PR News' 2010 Top Places to Work in PR" by PR News
"A Week in the Life of Adam Nelson" by ZInk Magazine
"TiVo Takes Guests to the Fair" BizBash Media
"Carl F. Bucherer Hires Workhouse" by Allbusiness
"Countess Nathalie von Bismarck selects Workhouse" by I-Newswire
"Italian clothes firm hires Workhouse as first US agency (Borrelli)" by PR Week
"teNeues Publishing Group selects Workhouse as Agency of Record" by PR Log
"Shoot to Thrill: David LaChapelle has hired a publicist WORKHOUSE" by The Advocate Magazine
"NY Mirror: Adam Nelson WORKHOUSE" By Michael Musto/ Village Voice
"Fashion PR Agency News: Workhouse Publicity Signs On Three New Fashion Clients" by PR Couture
"Coppola Holds an Italian Street Fair; WORKHOUSE NYC PR FIRM" by BizBash Media
"Fast Actin' Relief: WORKHOUSE NYC PR FIRM" by NY Magazine
"Jon Bon Jovi discusses Interview Magazine; WORKHOUSE" By Charlie Rose Show
"Interview Magazine's 30th Anniversary: Adam Nelson WORKHOUSE" by Fast Pitch Network
"The 24 Hour Plays; Adam Nelson" by Broadway.com
"Coppola's Short Apocalypse: Adam Nelson CEO WORKHOUSE" by AllBusiness.com
"A life of Truffles, and It's Flourishing: Adam & Alison Nelson" by The New York Times
"Space Cadet: Adam & Alison Nelson" by the New York Post/ Page Six Magazine
"Workhouse Publicity" by This Ain't No Disco
"Wedding: Alison McGonigal, Adam Nelson" by The New York Times
"One Bedroom Apartment in London Terrace: Adam & Alison Nelson" by the Village Voice
"The Importance of Being Connected: Adam Nelson, WORKHOUSE" by The Independent
"Ten Rules of Surfing: Adam Nelson, WORKHOUSE" by TimeOut New York
"Fashion Street: Adam Nelson WORKHOUSE NYC PR FIRM" by A New York Life
"Ask The Boss: Adam Nelson, CEO, WORKHOUSE" by Fox News
"Sky's the Limit on Oscar Swag Bags This Year: Adam Nelson, CEO WORKHOUSE" by the Associated Press
"How to Close a Street: Workhouse, Adam Nelson, CEO" by BizBash Media
"New York Board of Trade: Adam Nelson Workhouse" by NYBOT
"Rizzoli International Book Publishers Signs with Workhouse, NYC PR FIRM" by The Daily
"Turks, Tinz and Tees: WORKHOUSE NYC PR Firm" The Daily
"Trump's Show Defies Reality: Adam Nelson WORKHOUSE" by Crain's New York Business
"Two Clients Retain Workhouse NYC PR FIRM" by Bulldog Reporter
"Sales & Marketing Stunt Man: Adam Nelson, CEO WORKHOUSE" Get That Gig
ART PIMP GETS FIT, NOT HIT
THE HOUSE THAT WORK BUILT.