PR INDUSTRY AWARDS: Workhouse Sweeps PR Award Contests

WORKHOUSE
RECEIVES TOP HONORS AT 2012 INDUSTRY AWARD CONTESTS

2012 PUBLIC RELATIONS SOCIETY OF AMERICA 
SILVER ANVIL AWARD 
 
2012 PR NEWS 
PLATINUM WOW! AWARD
 
PR DAILY/ DOW JONES FINALIST
GRAND PRIZE: PR CAMPAIGN OF THE YEAR
 
BULLDOG REPORTER 
SILVER MEDAL AWARD
 

USA- WORKHOUSE (www.workhousepr.net), a New York-based leading public relations and integrated creative agency, swept three of the industry's highest honors when it was bestowed with the 2012 Public Relations Society of America (PRSA) Silver Anvil Award, the PR News' Platinum PR "Wow Award" and the Bulldog Reporter Silver Medal Award. The agency was also named a PR Daily/ Dow Jones "Grand Prize: PR Campaign of the Year " Finalist at the ceremony which took place in Washington, DC on September 11th. The annual industry award contests recognize those organizations who have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness, honoring the most talented communicators in the Public Relations industry. 
 
PUBLIC RELATIONS SOCIETY OF AMERICA
The public relations profession’s most prestigious honor, the Silver Anvil Award acknowledges the very highest level of achievement and is the established icon of the “best of the best” public relations practices. PRSA is the largest professional organization serving the U.S public relations community. With a mission to "advance the profession and the professional," PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 111 local chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. The Silver Anvil, symbolizing the forging of public opinion, is awarded annual to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the hightest standard of performance in the profession. Sponsored by the Public Relations Society of America-- the largest professional association serving the public relations industry-- Silver Anvil winners become a part of the history of our profession. In the 60-plus-year history of the Silver Anvils, more than 1,000 organizations have been recognized. Only one Silver Anvil may be awarded in each subcategory. The Silver Anvil is regarded as the pre-eminent achievement of public relations.

PR NEWS AWARDS
PR News' Platinum PR Awards salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic PR arena. The coveted awards set the industry benchmark for excellence across all areas of PR. The winners of the Platinum PR Awards are from corporations, agencies and nonprofits large and small who took chances, made tremendous strides and understand the power of public relations. PR News honored the top PR initiatives in more than 40 categories—ranging from anniversary campaign and crisis management to social media and word of mouth—at its benchmark-setting Platinum PR Awards. The finalists of the Platinum PR Awards set industry standards for excellence across all areas of PR. Finalists are from corporations, agencies and nonprofits—both large and small—that took chances, made tremendous strides in their communications efforts and understand the power of public relations. The Platinum PR Awards program is presented by PR News, the leading resource for PR professionals. PR News provides PR professionals with the latest industry best practices in its executive-level premium weekly publication

BULLDOG REPORTER AWARDS
More than 100 winners of the 2012 Bulldog Awards for Excellence in Media and Publicity Campaigns. Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity. Bulldog Reporter publishes the Daily ‘Dog online trade journal, the PR/communication industry’s largest circulation publication, and is the industry’s premier provider of professional development events and materials.

PR DAILY AWARDS
PRDaily.com is the No. 1 international online news site in the industry. The PR Daily Awards were launched this year to celebrate talent in the public relations industry and received hundreds of entries in categories spanning traditional, cause-related, crisis-related, event and social media campaigns. For more than three decades, Lawrence Ragan Communications, Inc., has been the leading publisher of corporate communications, public relations, and leadership development newsletters. Ever since the launch of The Ragan Report in 1970, Ragan has provided the professional communicator and executives with timely, practical, and relevant information that few others can match. The Ragan brand now includes over 16 targeted newsletters in the areas of employee communication, organizational writing and editing, sales and marketing, media relations and motivational management. In addition to our newsletter division, Ragan produces several communications conferences, workshops, and senior-level forums throughout the United States. Ragan conferences draw more than 3,000 professionals annually and provide attendees with access to leading communicators, best practices and rich networking opportunities.


W O R K H O U S E
WORKHOUSE (workhousepr.com) is one of the country's leading public relations and integrated creative agencies. Our hands are dirty! Celebrating a decade of service, Workhouse is a full-service creative agency headquartered in New York City. We specialize in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding. Clients have included Debbie Harry, Francis Ford Coppola, David LaChapelle, CBGB, Interview Magazine, Details Magazine, Galleries Lafayette, Ford Motor Company, Virgin, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Coty, Versace, Cynthia Rowley, offering award-winning worldwide campaigns across a broad spectrum of luxury, fashion and lifestyle brands. We speak the language. Visit workhousepr.com