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Renowned Classical Pianist & Conductor João Carlos Martins Celebrates 60th Anniversary Return to Carnegie Hall on 19 November 2022

7/14/2022

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Concert includes two Brandenburg Concertos, one Aria from Bach, and two Brazilian composers: the late pioneering 20th century Villa-Lobos, and André Mehmar

Bionic Extender Gloves Enabled Him to Play Piano For the First Time in Two Decades.

Sixty years after making his Carnegie Hall debut, celebrated Brazilian pianist and conductor João Carlos Martins, one of the greatest interpreters of Bach of the 20th century, returns once again to Carnegie Hall's Stern Auditorium / Perelman Stage on Saturday, November 19, 2022, with a concert marking his Carnegie Hall debut in 1962.

Thanks to a pair of bionic extender gloves designed for him by industrial designer Ubiratan Bizarro Costa, Martins could play the piano for the first time in two decades - a profoundly moving moment captured in a globally viral video. Martins lost his ability to play because of a series of tragic accidents, neurological episodes, focal dystonia for musicians, and a brutal mugging and has endured 25 surgeries. Since the early 2000s, he has focused on conducting.

He will lead NOVUS NY in a João Carlos Martins Concert, with a program focusing on the music of Bach, the late pioneering 20th century Brazilian Heitor Villa-Lobos, and André Mehmari, one of the most sought-after composers in Brazil.

The concert begins with two of Bach's Brandenburg Concertos: No. 3 in D major and No. 1 in F Major, followed by his Cantata BWV 147, Jesus, Joy of Man's Desiring, arranged for chamber orchestra by Heitor Fujiname.

The second half of the evening shifts to Brazil, Martins and the Novus NY will perform the Preludio from Bachianas Brasileiras No. 4 inspired by Bach.

The evening ends with André Mehmari's Portais Brasileiros nº 2 (Cirandas), a Fantasy Suite inspired by Brazilian traditions. Despite being a modern fantasy, it reveres traditions of our timeless heritage.

WATCH! the João Carlos Martins x Carnegie Hall Commercial here https://vimeo.com/723785177
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READ: GQ Magazine story “How the Maestro Got His Hands Back” here https://www.gq.com/story/pianist-joao-carlos-martins-bionic-gloves 
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Tickets for the performance, priced at $75/ $50/$30 and $10 for students, will be available at the Carnegie Hall Box Office, 57th Street, and Seventh Avenue, beginning June 22 by calling CarnegieCharge at +1 212-247-7800 or carnegiehall.org.

Interested media who wish to obtain tickets and arrange an interview with Maestro João Carlos Martins contact WORKHOUSE, CEO, Adam Nelson via nelson@workhousepr.com // +1 212. 645. 8006 // www.workhousepr.com
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The New York Times considered the esteemed Brazilian pianist and conductor João Carlos Martins "one of the most important pianists in the world." He was born in 1940 and made his formal debut at 18 at the Casals Music Festival in Puerto Rico. International attention grew in 1961 when at age 20, he made his U.S. debut in Washington DC with Bach's 48 Preludes and Fugues from the "Well-Tempered Clavier," a work that became one of his specialties.

After making his Carnegie Hall debut sponsored by Eleanor Roosevelt in the same year, Martins appeared with major orchestras, played Bach recitals worldwide, and made recordings. The Boston Globe characterized him as "The most exciting player of Bach on the modern piano to emerge since Glenn Gould."

Unfortunately, a series of accidents and neurological episodes beginning in 1966 forced him to abandon his career by 1970. He made a comeback in 1978, playing the first book of the "Well-Tempered Clavier" at Carnegie Hall to a sell-out crowd. He resumed giving concerts and embarked upon a recording of the complete Bach's keyboard works.

Further neurological difficulties in 1985 required prolonged treatment, but by 1993 Mr. Martins again was recording and concertizing. Tragically, two years later, he was violently attacked while recording in Bulgaria and left with only limited use of his hands.

Maestro Martins soon found a new outlet for his expression and a way to benefit less fortunate Brazilians. In 2004, he formed the Bachiana Chamber Orchestra and the Bachiana Youth Orchestra, which started with about 45 teenagers, some of whom were from the poorest neighborhoods around São Paulo. Today his 90-member Orquestra Bachiana Filarmônica SESI-SP performs over 2,000 concerts worldwide and in Brazil, where he continues to develop his projects.
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Today his main project involves 750 associated community Brazilian orchestras. He hopes to democratize classical music for future generations by encouraging young musicians to participate in new orchestras. His goal is to involve 1000 community orchestras. In 2010 he earned the highest Brazilian Government award for a classical artist for his work.

In 2001 the book, Conversations with Martins by David Dubal coincided with Martins' new recordings of Mozart, Haydn, and Beethoven. He was the subject of the 2004 German documentary Die Martins-Passion, which won several international awards. Martins, featured on the CNN Heroes series in 2016, was also the subject of João, O Maestro, a 2017 biographical feature film directed by Mauro Lima and produced by LCBarreto e GloboFilmes.

André Mehmari, born in 1977, is considered one of Brazil's leading musicians of his generation. His activities as pianist, composer, and arranger are highly regarded in popular and classical music. His compositions have been performed by leading orchestras such as Orquestra Sinfônica do Estado de São Paulo and chamber ensembles such as the São Paulo String Quartet. His jazz and Brazilian popular music career have attained wide attention with performances in Brazil's foremost jazz festivals and abroad. Having released more than twenty albums, Mehmari created expressive duets with musicians such as Antonio Meneses, Hamilton de Holanda, Monica Salmaso, and Gabriele Mirabassi, among many others. He performed in countries such as Italy, USA, Japan, China, Canada, Argentina, Chile, Ecuador, Colômbia, French Guiana, Noway, Holland, Finland, Switzerland, Luxemburg, Germany, France, Austria, Ireland, Belgium, Portugal, Spain, Denmark e Angola and venues such as Salle Gaveau (Paris), Kennedy Center (Washington), Lincoln Center (NYC), Umbria Jazz, Sala São Paulo and Sala Cecilia Meirelles (Brazil) and in all Brazil's major festivals.

The “expert and versatile musicians” (New Yorker) of NOVUS NY join celebrated Brazilian pianist and conductor João Carlos Martins as he makes his return to Carnegie Hall to conduct a program of Bach and Brazilian music. Under Martins’s musical direction, NOVUS NY will perform Bach’s Brandenburg Concertos No. 1 and No. 3, Villa-Lobos Prelude from Bachianas Brasileiras No.4 and world premiere by Brazilian composer André Mehmari titled “Cirandas” from his Portais Brasileiros 2.​

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Workhouse Recognized by Expertise on 2022 PR Power List

7/12/2022

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Expertise unveiled its list of "Best PR Firms," naming creative agency WORKHOUSE, with offices in New Jersey and New York City, to their 2022 honor roll with an A+ rating. Scoring 393 individual public relations firms, Expertise chose a high caliber total of only 23 for this year's list. Visit expertise.com

"Our goal is to connect people with the best local experts. We scored PR Firms on more than 25 variables across five categories and analyzed the results to give you a hand-picked list of the best." states Expertise.

The selection process is performed by analyzing a company's brand recognition, industry expertise, case studies, and social media presence. Companies on the list have a track record of positive reviews from former clients, indicating their ability to deliver successful results and high-quality products. 

The award can be viewed here https://www.expertise.com/nj/elizabeth/public-relations-firms?id=344j80y

Let's work wonders. WORKHOUSE makes campaigns rich with culture, high in design, and original in spirit. An award-winning creative agency, we are united by a passion for bringing stories to life with exacting style and enduring authenticity. 

Celebrating 22 years of service, we specialize in positioning emerging and established brands with celebrity craftsmanship by providing forward-thinking public relations, social media, creative consulting, and modern-day marketing x branding. For more information, including case studies, visit workhousepr.com
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W O R K H O U S E is one of the country's leading public relations and integrated creative agencies. For the seventh consecutive year, Workhouse received the "Best of Manhattan Award" by the U.S. Commerce Association (USCA). The agency swept three of the industry's highest honors when it was bestowed with the Public Relations Society of America (PRSA) Silver Anvil Award, PR News' Platinum PR "Wow Award", Bulldog Reporter's Silver Medal Award, and was also named a P.R. Daily/ Dow Jones Finalist for "Grand Prize: P.R. Campaign of the Year". Celebrating two decades of service, Workhouse is a full-service creative agency positioning emerging and established brands with celebrity craftsmanship. The agency provides forward-thinking public relations, social media, brand promotion, creative consulting, and modern-day marketing. Clients have included Lou Reed, The Rolling Stones, Hugh Jackman, Francis Ford Coppola, David LaChapelle, CBGB, Max's Kansas City, Interview Magazine, Galleries Lafayette, Chase Contemporary, Porsche, Ford Motor Company, Virgin, Jazz at Lincoln Center, International Emmy Awards, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Versace, and Avroko. Workhouse offers untraditional service across a broad spectrum of entertainment, culture, fashion, and lifestyle spheres. Visit workhousepr.com
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