NEW YORK – Independent creative agency WORKHOUSE (www.workhousepr.com) established in 1999 has been selected as the recipient of the 2018 Best of Manhattan Award within the PR, Marketing & Branding category as presented by the Manhattan Award Program for the tenth consecutive year

Each year, the Manhattan Award Program identifies companies that have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community. These exceptional companies help make the Manhattan area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2018 Manhattan Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Manhattan Award Program and data provided by third parties.

MANHATTAN AWARD PROGRAM

The Manhattan Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Manhattan area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long–term value.

The Manhattan Award Program was established to recognize the best of local businesses in our community. The organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups whose mission is to recognize the small business community's contributions to the U.S. economy.

Manhattan Award Program
Email: [email protected]
URL: http://www.awardservice.org

W O R K H O U S E (workhousepr.com) is one of the country's leading public relations and integrated creative agencies. For ten consecutive years, Workhouse has received the "Best of Manhattan Award" by the U.S. Commerce Association (USCA). In 2012, Workhouse swept three of the industry's highest honors when it was bestowed with the Public Relations Society of America (PRSA) Silver Anvil Award, the PR News' Platinum PR "Wow Award" and the Bulldog Reporter Silver Medal Award. The agency was also named as a PR Daily/ Dow Jones Finalist for "Grand Prize: PR Campaign of the Year ". In 2015, Workhouse Founder & CEO Adam Nelson was inducted into the New York City "Business Hall of Fame". Celebrating a decade of service, Workhouse is a full-service creative agency  specializing in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding. Clients have included Lou Reed, The Rolling Stone's Ronnie Wood, Debbie Harry, Francis Ford Coppola, David LaChapelle, CBGB, Interview Magazine, Details Magazine, Galleries Lafayette, Ford Motor Company, Virgin, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Genesis Publications, Karmaloop, Coty, Versace, and Cynthia Rowley, offering award-winning campaigns across a broad spectrum of luxury, fashion and lifestyle brands. Visit workhousepr.com

TROUBLEMAKERS
Consider Richard Branson, Anthony Bourdain, Johnny Rotten. Each are serious thumb nosers who possess the spit and polish to get things done. Fire starters who feed off commitment with cold confidence. They are willing to bet the ranch and woe be he who stands in the way. This is what sets a brandalist apart from an every day publicist. It’s the chartable difference between one who’s finely focused on achieving media placements for the clip books of yesterday, and the other who’s bricklaying towards the future in hopes of constructing a larger cultural mythology around their client. Workhouse looks for troublemakers. In today’s fragmented media world, where technology enables consumers to control what, where and when they experience entertainment, traditional methods of reaching audiences aren’t enough. Brands aspire to make deeper connections in order to break through and engage. Wherever that audience might be. By harnessing the power of great storytelling, we help brands make deep and lasting connections. A top NY marketing firm, Workhouse is a creative playground for serious business. We strategically integrate branding, public relations, digital, & social communications to drive results and revenue for notable clients including the International Emmy Awards, Jazz at Lincoln Center, Porche, Assouline, Rizzoli Publishers, Virgin, Avroko, Ford Motor Company, The Rolling Stone, Lou Reed, Sean ”P Diddy" Combs, Tim Burton, Debbie Harry, Diane von Furstenberg, Carolina Herrera and Donna Karan. in a time when media morphs before our very eyes, where we are all charged with the mission to self-create a public identity, aim to reinvent yourself in your own image.

TELL TALES TALES 
Challenge is found within the risk we create for ourselves. It's the high bar and we should always aim to finish strong. At Workhouse we tell tall tales. Our agency services a wide swarth of clients always keeping an eye towards the 'never been done before’. We know the difference between the authentic and the ho-hum… and so does the media. We know consumer positioning, it’s in our DNA. Most importantly we follow trends. We want to market campaigns with the same emotion. Not simply refurbish it. We’re a lifestyle agency- that’s all we do. Storytelling based on an earned-centric ideas that connect directly to a societal nerve create a conversation. This is a language both media and influencers want to join and extend. Through social, it is built to be share. That is at the heart of our approach. We speak the language. Workhouse PR and media relations combine experience with a deep database of understanding. Through a combination of partnerships and research we understand the platforms customers use, the media they consume, the devices and habits they rely on. Through this we can create meaningful visual assets that support important stories, making each shareable. We nurture a hands-on approach to building actual media relationships – allowing the work to be less transactional. Celebrating two decades of service, Workhouse is an award-winning agency and one of New York’s top public relations firms. The very fabric of our name celebrates a history of builders who, once upon a time, went to produce honest labor. Over time we distinguished ourselves with successful representation of personalities like photographer David LaChapelle, director Francis Ford Coppola, The Rolling Stones and brands like Interview Magazine and Saks Fifth Avenue. In 2012, the agency swept three of the industry's highest honors when it was bestowed with the Public Relations Society of America (PRSA) Silver Anvil Award, the PR News' Platinum PR "Wow Award" and the Bulldog Reporter Silver Medal Award. The agency was also named a PR Daily/ Dow Jones "Grand Prize: PR Campaign of the Year." In 2015, our CEO, Adam Nelson was inducted into the New York Business Hall of Fame. Through our work, we want to fill the air with the unexpected. Burst with artistic expression. Crackle with an authentic, off center spirit. Burn down the house with a kind of celebration that sings. By crafting arresting content and singular stories, you can get famous fast. From biography through mythology to iconograhy.
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FIRES STARTERS
Google’s recent algorithm has outdated link schemes in favor of high-quality, original material that is at once shareable and engaging. This is exactly how a multi-faceted Public Relations campaign delivers. We believe that good strategies map goals and objectives to desired outcomes. Consumer public relations is largely about creating meaningful connections between people and the brands they attach to, separating observers from participants and loyalists from evangelists to develop strategies that effectively turn influence into advocacy. We believe that the most admired brands are positioned to indelibly imprint themselves onto the hearts and minds of target audiences. Workhouse excels at building visibility and preference for our clients through every stage of a brand or product’s lifecycle and specialize in brand building and repositioning, influencer marketing and media relations, product launches and marketing for purpose-driven initiatives. We understand the ever-changing public relations industry as well as today’s digital landscape. We create “Hollywood Model” teams to craft an integrated approach to communications. More than just the standard news release, today’s public relations approach demands content-driven strategies that engage with media and target markets to produces measurable returns.  Workhouse integrates an extensive network of media contacts with a commitment to the industry best practices to support clients in the fashion, lifestyle, B2B, consumer, restaurant / hospitality, and logistics industries. From media relations, influencer marketing, reputation management, and product launches, we position clients as catalysts.

Public relations is an important aspect of an overall communications campaign because of its ability to build awareness, earn trust, produce third-party endorsements and, ultimately, help a business grow. As such, Workhouse integrates a variety of communications tactics to support clients’ overall marketing programs including Media Relations, Editorial Calendar Development, Press Release Development, Influencer Marketing, Product Seeding, Thought Leadership, Media Training, Cause Marketing, Product Launches, Crisis Communications, Corporate Communications, Events and Branded Activations, and Reputation Management.

Whether we are tapping our proprietary social data and analytics tools to inform insight and strategy, or implementing a fully integrated marketing and communications program, digital is seamlessly woven into every program to produce tangible, trackable results that generate ROI. Social media marketing is an ever-changing industry that requires a highly skilled team ready to adapt to the latest platform-specific developments. Facebook, Instagram and Twitter have evolved from tools for organic growth to robust online marketplaces that require detailed planning and content marketing strategies in order to reach and engage with target audiences. Youtube and Vimeo video content is increasingly becoming a go-to for social media marketers. Workhouse develop social media tactics that are client-specific and designed to engage with online audiences, cultivate new fans and followers, and support overall digital strategies and inbound marketing efforts including closed-loop marketing through trade tools like Hubspot and Google Analytics.  

Where Workhouse excels is conceiving and executing smart, strategic publicity programs that straddle the offline and online worlds to measurably move needles and achieve business goals. But we are absolutely certain that to really make a difference, we have to do a great deal more than that. We must build ideas that build interest and we must execute each smartly, powerfully, precisely and productively. Very simply, we won't be happy until our ideas and their execution amass new American loyalists. That's our stock and trade. Our claim to fame.

"Adam Nelson doesn't just represent the who's who of the fashion,  entertainment  and  music worlds, he's one of them. At the helm of public relations agency Workhouse,  dubbed "the house that work  built,"  Nelson  founded  the  shop  in  1999 and  has  been  shaking  things up ever since. Proof positive: a client list that has included Debbie Harry, Tim  Burton,  Sean "P. Diddy" Combs, Francis Ford Coppola and photographic  legend  David  LaChapelle. Then there are the businesses - iconic institutions like Virgin Records, Bergdorf Goodman and Interview magazine, just to name a few. With its untraditional approach to brand establishment and repositioning, Workhouse stands out from the crowd. The same could  be said of Nelson, who is anything but conventional. Nelson has created a creative playground for serious business. And when he's not in the office, he's out on the streets executing guerilla marketing campaigns one minute and hanging with A-list celebrities the next. This all makes for some pretty busy days. Days, it turns out, that are as exhilarating as the magic he creates."  - Zink Magazine

NEW YORK PUBLIC RELATIONS POWERHOUSE 

WORKHOUSE, an arts-based publicity firm operating in New York City was instituted in 1999 and has represented photographers David LaChapelle, Albert Watson, Roxanne Lowitt, Nigel Parry, Pamela Hanson, David Drebin, Oberto Gili, Billy Name, Bob Gruen, Jean Paul Goude, Patrick McMullan, and the Horst P. Horst estate; galleries including Tony Shafrazi Gallery, Staley Wise Gallery, Photographers Limited Editions, Symbolic Gallery, and Rubin Museum of Art; and publishing houses Rizzoli, teNeues, Random House, Skira, Universe, and Assouline Editions to name a few. In each case, the agency was tasked with putting the fine art images or photographic books in the forefront of public consciousness.

Workhouse, is New York City's award-winning creative agency. Celebrating two decades of service, Workhouse is a full-service firm positioning emerging and established brands with celebrity craftsmanship. The agency provides forward thinking public relations, social media, brand promotion, creative consulting and modern day marketing offering services across a broad spectrum of entertainment, culture, fashion and lifestyle spheres. Clients have included Lou Reed, The Rolling Stone's Ronnie Wood, Hugh Jackman, Francis Ford Coppola, David LaChapelle, CBGB, Interview Magazine, Galleries Lafayette, Porsche, Ford Motor Company, Virgin, Jazz at Lincoln Center, International Emmy Awards, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Versace and Avroko. Visit workhousepr.com

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