For four years, Workhouse served as the exclusive Agency of Record for fashion legend Philippe Adec responsible for all manners of communication exclusively handling worldwide publicity, promotion and special events from 2005-2007
Challenge: The name Philippe Adec has been synonymous with classic sensibilities and unbelievable fit since its inception in 1976. Always with its finger on the pulse of fashion, the Philippe Adec collection consistently delivers perfect cut, colors and details at precisely the right moment, keeping itsdevoted tastemaker customer always ahead of the trend. Each garmentunlocks a certain “jen ne sais quoi” which one can only describe asquintessentially French while catering to the needs of modern American women. However in recent years, the brand design began to lag moving it from Contemporary to Bridge category.
Strategy: Workhouse created a strategic revitalization campaign for PhilippeAdec. We overhauled the brand’s image with an aggressive PR campaign toincrease comeback awareness with specific regard to the collections, charityand project endeavors. Workhouse communications included public relations, promotion, sponsorship, production, special events.
Result: Stories appeared in WWD, Oprah, Lucky Magazine, Marie Claire, Boston Herald,OK!, ElleGirl, Essence Magazine, MTV, TRL, NY Post, US Magazine, Business Week, FWD, TimeoutNY, Today Show and NYTimes. The agency was also instrumental in creating a relationship with the TV Show Gossip Girl to dress lead character Blair Waldrof played by Leighton Meester.
We successfully oversaw the rehabilitation of Adec’s image as well as exclusively managed the fashion Show, Sample Sale & Trade exhibitcampaigns. Workhouse extended Adec’s public image allowing new avenues of promotion to become both attractive and press worthy.
THE HOUSE THAT WORK BUILT.