WORKHOUSE
  • HOME
  • ABOUT
  • WORK
  • AWARDS
  • SOCIAL
  • BOY SCOUT
  • INK
  • CONTACT
  • STORE

PHILLIPE ADEC | WORKHOUSE #TBT

4/26/2018

0 Comments

 
Picture
For four years, Workhouse served as the exclusive Agency of Record for fashion legend Philippe Adec responsible for all manners of communication exclusively handling worldwide publicity, promotion and special events from 2005-2007
Challenge: The name Philippe Adec has been synonymous with classic sensibilities and unbelievable fit since its inception in 1976. Always with its finger on the pulse of fashion, the Philippe Adec collection consistently delivers perfect cut, colors and details at precisely the right moment, keeping itsdevoted tastemaker customer always ahead of the trend. Each garmentunlocks   a   certain   “jen   ne   sais   quoi” which   one   can   only   describe   asquintessentially   French   while   catering   to   the   needs   of   modern American women. However in recent years, the brand design began to lag moving it from Contemporary to Bridge category.
Strategy: Workhouse created a strategic revitalization campaign for PhilippeAdec. We overhauled the brand’s image with an aggressive PR campaign toincrease comeback awareness with specific regard to the collections, charityand   project   endeavors.   Workhouse   communications   included public relations, promotion, sponsorship, production, special events.

Result: Stories appeared in WWD, Oprah, Lucky Magazine, Marie Claire, Boston Herald,OK!, ElleGirl, Essence Magazine, MTV, TRL, NY Post, US Magazine, Business Week, FWD, TimeoutNY, Today Show and NYTimes. The agency was also instrumental in creating a relationship with the TV Show Gossip Girl to dress lead character Blair Waldrof played by Leighton Meester. 

We   successfully   oversaw   the   rehabilitation   of Adec’s   image   as   well   as exclusively   managed   the   fashion   Show,   Sample   Sale   &   Trade   exhibitcampaigns.   Workhouse   extended   Adec’s   public   image   allowing   new avenues of promotion to become both attractive and press worthy.
0 Comments



Leave a Reply.

    WORKHOUSE

    THE HOUSE THAT WORK BUILT. 

    Picture

    Archives

    May 2025
    April 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    April 2023
    March 2023
    February 2023
    January 2023
    November 2022
    October 2022
    September 2022
    July 2022
    June 2022
    March 2022
    January 2022
    December 2021
    November 2021
    September 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    July 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    June 2017
    March 2017
    January 2017
    December 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    October 2015
    September 2015
    August 2015
    July 2015
    May 2015
    March 2015
    February 2015
    December 2014
    November 2014
    October 2014
    August 2014
    June 2014
    May 2014
    February 2014
    January 2014
    December 2013
    November 2013
    August 2013
    July 2013
    June 2013
    May 2013
    September 2012
    November 2011
    October 2011
    April 2011
    March 2010
    November 2008
    November 2006
    March 2006
    January 1999

    RSS Feed

  • HOME
  • ABOUT
  • WORK
  • AWARDS
  • SOCIAL
  • BOY SCOUT
  • INK
  • CONTACT
  • STORE