Brands that celebrate the very essence of what they long to become, who aim to reach the very top of the mountain, must devise to be "Brandalists". They should both practice and preach jailbreak, look for loopholes, and cop an attitude. Because desperation gets things done. Modern age entrepreneurs need to write a new playbook and never give into the old flim flam again. So how do you get the goods across today when people aren’t buying? How do you learn to be more industrious, to establish notoriety with celebrity craftsmanship, to rouse and rally? Businesses and brands must get their hands dirty and refuse to take no for an answer. It's easy to get complacent in that chair. So have the guts to take the shot. That's what matters most. It's the sweet spot between uptown sophistication and downtown soul.
Consider Richard Branson, Anthony Bourdain, Johnny Rotten. Each are serious thumb nosers who possess the spit and polish to get things done. Fire starters who feed off commitment with cold confidence. They are willing to bet the ranch and woe be he who stands in the way. This is what sets a brandalist apart from an every day publicist. It’s the chartable difference between one who’s finely focused on achieving media placements for the clip books of yesterday, and the other who’s bricklaying towards the future in hopes of constructing a larger cultural mythology around their client. Workhouse looks for troublemakers. In today’s fragmented media world, where technology enables consumers to control what, where and when they experience entertainment, traditional methods of reaching audiences aren’t enough. Brands aspire to make deeper connections in order to break through and engage. Wherever that audience might be. By harnessing the power of great storytelling, we help brands make deep and lasting connections. A top NY marketing firm, Workhouse is a creative playground for serious business. We strategically integrate branding, public relations, digital, & social communications to drive results and revenue for notable clients including the International Emmy Awards, Jazz at Lincoln Center, Porche, Assouline, Rizzoli Publishers, Virgin, Avroko, Ford Motor Company, The Rolling Stone, Lou Reed, Sean ”P Diddy" Combs, Tim Burton, Debbie Harry, Diane von Furstenberg, Carolina Herrera and Donna Karan. in a time when media morphs before our very eyes, where we are all charged with the mission to self-create a public identity, aim to reinvent yourself in your own image.
TELL TALES TALES
Challenge is found within the risk we create for ourselves. It's the high bar and we should always aim to finish strong. At Workhouse we tell tall tales. Our agency services a wide swarth of clients always keeping an eye towards the 'never been done before’. We know the difference between the authentic and the ho-hum… and so does the media. We know consumer positioning, it’s in our DNA. Most importantly we follow trends. We want to market campaigns with the same emotion. Not simply refurbish it. We’re a lifestyle agency- that’s all we do. Storytelling based on an earned-centric ideas that connect directly to a societal nerve create a conversation. This is a language both media and influencers want to join and extend. Through social, it is built to be share. That is at the heart of our approach. We speak the language. Workhouse PR and media relations combine experience with a deep database of understanding. Through a combination of partnerships and research we understand the platforms customers use, the media they consume, the devices and habits they rely on. Through this we can create meaningful visual assets that support important stories, making each shareable. We nurture a hands-on approach to building actual media relationships – allowing the work to be less transactional. Celebrating two decades of service, Workhouse is an award-winning agency and one of New York’s top public relations firms. The very fabric of our name celebrates a history of builders who, once upon a time, went to produce honest labor. Over time we distinguished ourselves with successful representation of personalities like photographer David LaChapelle, director Francis Ford Coppola, The Rolling Stones and brands like Interview Magazine and Saks Fifth Avenue. In 2012, the agency swept three of the industry's highest honors when it was bestowed with the Public Relations Society of America (PRSA) Silver Anvil Award, the PR News' Platinum PR "Wow Award" and the Bulldog Reporter Silver Medal Award. The agency was also named a PR Daily/ Dow Jones "Grand Prize: PR Campaign of the Year." In 2015, our CEO, Adam Nelson was inducted into the New York Business Hall of Fame. Through our work, we want to fill the air with the unexpected. Burst with artistic expression. Crackle with an authentic, off center spirit. Burn down the house with a kind of celebration that sings. By crafting arresting content and singular stories, you can get famous fast. From biography through mythology to iconograhy.
Google’s recent algorithm has outdated link schemes in favor of high-quality, original material that is at once shareable and engaging. This is exactly how a multi-faceted Public Relations campaign delivers. We believe that good strategies map goals and objectives to desired outcomes. Consumer public relations is largely about creating meaningful connections between people and the brands they attach to, separating observers from participants and loyalists from evangelists to develop strategies that effectively turn influence into advocacy. We believe that the most admired brands are positioned to indelibly imprint themselves onto the hearts and minds of target audiences. Workhouse excels at building visibility and preference for our clients through every stage of a brand or product’s lifecycle and specialize in brand building and repositioning, influencer marketing and media relations, product launches and marketing for purpose-driven initiatives. We understand the ever-changing public relations industry as well as today’s digital landscape. We create “Hollywood Model” teams to craft an integrated approach to communications. More than just the standard news release, today’s public relations approach demands content-driven strategies that engage with media and target markets to produces measurable returns. Workhouse integrates an extensive network of media contacts with a commitment to the industry best practices to support clients in the fashion, lifestyle, B2B, consumer, restaurant / hospitality, and logistics industries. From media relations, influencer marketing, reputation management, and product launches, we position clients as catalysts.
Public relations is an important aspect of an overall communications campaign because of its ability to build awareness, earn trust, produce third-party endorsements and, ultimately, help a business grow. As such, Workhouse integrates a variety of communications tactics to support clients’ overall marketing programs including Media Relations, Editorial Calendar Development, Press Release Development, Influencer Marketing, Product Seeding, Thought Leadership, Media Training, Cause Marketing, Product Launches, Crisis Communications, Corporate Communications, Events and Branded Activations, and Reputation Management.
Whether we are tapping our proprietary social data and analytics tools to inform insight and strategy, or implementing a fully integrated marketing and communications program, digital is seamlessly woven into every program to produce tangible, trackable results that generate ROI. Social media marketing is an ever-changing industry that requires a highly skilled team ready to adapt to the latest platform-specific developments. Facebook, Instagram and Twitter have evolved from tools for organic growth to robust online marketplaces that require detailed planning and content marketing strategies in order to reach and engage with target audiences. Youtube and Vimeo video content is increasingly becoming a go-to for social media marketers. Workhouse develop social media tactics that are client-specific and designed to engage with online audiences, cultivate new fans and followers, and support overall digital strategies and inbound marketing efforts including closed-loop marketing through trade tools like Hubspot and Google Analytics.
"Workhouse is a funhouse for publicity genius, rubbing elbows with the likes of P Diddy and Versace, and hosting events for Sundance and Mercedes Benz Fashion Week. With a whimsical and industrious work ethic" -Profile Magazine
Where Workhouse excels is conceiving and executing smart, strategic publicity programs that straddle the offline and online worlds to measurably move needles and achieve business goals. But we are absolutely certain that to really make a difference, we have to do a great deal more than that. We must build ideas that build interest and we must execute each smartly, powerfully, precisely and productively. Very simply, we won't be happy until our ideas and their execution amass new American loyalists. That's our stock and trade. Our claim to fame.
"Adam Nelson doesn't just represent the who's who of the fashion, entertainment and music worlds, he's one of them. At the helm of public relations agency Workhouse, dubbed "the house that work built," Nelson founded the shop in 1999 and has been shaking things up ever since. Proof positive: a client list that has included Debbie Harry, Tim Burton, Sean "P. Diddy" Combs, Francis Ford Coppola and photographic legend David LaChapelle. Then there are the businesses - iconic institutions like Virgin Records, Bergdorf Goodman and Interview magazine, just to name a few. With its untraditional approach to brand establishment and repositioning, Workhouse stands out from the crowd. The same could be said of Nelson, who is anything but conventional. Nelson has created a creative playground for serious business. And when he's not in the office, he's out on the streets executing guerilla marketing campaigns one minute and hanging with A-list celebrities the next. This all makes for some pretty busy days. Days, it turns out, that are as exhilarating as the magic he creates." - Zink Magazine
NEW YORK PUBLIC RELATIONS POWERHOUSE
WORKHOUSE, an arts-based publicity firm operating in New York City was instituted in 1999 and has represented photographers David LaChapelle, Albert Watson, Roxanne Lowitt, Nigel Parry, Pamela Hanson, David Drebin, Oberto Gili, Billy Name, Bob Gruen, Jean Paul Goude, Patrick McMullan, and the Horst P. Horst estate; galleries including Tony Shafrazi Gallery, Staley Wise Gallery, Photographers Limited Editions, Symbolic Gallery, and Rubin Museum of Art; and publishing houses Rizzoli, teNeues, Random House, Skira, Universe, and Assouline Editions to name a few. In each case, the agency was tasked with putting the fine art images or photographic books in the forefront of public consciousness.
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THE HOUSE THAT WORK BUILT.