WALL STREET JOURNAL: WHAT'S YOUR WORKOUT | ADAM NELSON, CEO WORKHOUSE

ART PIMP GETS FIT, NOT HIT
Workout regime of a simple press soldier trying to hack it in today’s rough-and-tumble world of Public Relations 

What is your workout history: I certainly don’t mean to boast, but my workout background is pretty legendary. In school, I was the track team guy who always finished last. I joined the football team for almost an entire day, and won my first real bicycle at a clown contest. It was presented by Ronald McDonald himself. I guess the tipping point came when I looked at a photo of my wife and I together and thought: “Hey, what’s my father doing with Audrey Hepburn?”. Jeez, my stomach looks just like E.T.’s!  Although my wife has always retained her skinny-as-a-Hershey-bar-figure, being the poor schlub married to a chocolate shop owner, I became soft around the middle. Did I always work out? No. I watched Rocky movies instead and pretended to.

So what’s your workout of choice? Other than Areospace I surf six months a year right outside of our Chocolate Bar in Long Beach Island NJ. Shoot a few hoops. Skateboard a few blocks. Carry 30 lbs children under each arm (don’t get the wrong idea, I think they’re mine)

Mr Nelson, your wife owns a chocolate store. Does this make things hard? 
You could say so. But, I don’t have a choice. My wife’s a cocoa pusher. 

I hit Areospace 3 nights a week, Monday – Wednesday for 2 1/2 to 3 hours a night. Depending on the night, the regime breaks down as follows:

• Aerojump workouts help you perform like a pro athlete. It increases metabolism and burns calories leading you through training moves including crossovers, double turns, one-leg and slow motion jumps as well as light hand weight exercises and lower body lunges. One 45-minute advanced-level session burns 1,200 calories. Believe me, you can barely stand after it’s over.
• Aerobox workouts inspire you to perform blazing punch combinations in rapid-fire sequences combined with intervals of jump rope, push-ups and squats. Every muscle in the body battles against gravity in this class designed to enhance endurance, speed, stamina, power, coordination, tone and muscle strength. "It's getting fit without getting hit," Olajide says. Combining isometric and plyometric workout techniques. In other words, you spend the entire class looking in the mirror pretending to beat up the school bully.
• Aerosculpt incorporates challenging muscle isolation exercises, explosive reflex training and high-speed movements with light weights to increase muscle definition, boost strength and burn optimum fat. Upper body movements work the bicep, tricep, shoulder and back while lower body movements shape thighs, calves, quads, hamstrings and backsides. Yes, it’s true. Your butt hurts.   
• Aeroimpact features double-end bags, speed bags, heavy bags and body snatchers, clients don hand wraps and boxing gloves for a thorough, user-friendly workout that hones their skills like professional boxers and kick boxers. Working individually and with partners, you develop endurance, speed, cardiovascular health and agility by practicing jabs, hooks, uppercuts and kicks. So you’re locked in a very small room with 22 others throwing punches until it reaches sauna-hot levels. It gets so hot that all of the windows fog up and the floor is slick with sweat. If you can survive the class, your next challenge is make it out the door out. 

The Executive
Adam Nelson is the Founder & CEO of Workhouse Publicity which was instituted in 1998. With more than 15 years experience in the field, he has served as the chief representative for a stable of celebrity clients including Tim Burton, Debbie Harry, David LaChapelle, Lennox Lewis, Sean "P Diddy" Combs, to name a few. He has been honored by both the International Who's Who of Entrepreneurs and Executives and received the National Congressional Leadership Award in 2005. Recently he was elected to serve as an Honorary Chairman of the Business Advisory Council. Nelson earned his BFA from the University of the Arts before receiving certificates from both Yale University and Oxford University. He is married to Alison Nelson, founding owner of the Chocolate Bar whose locations include New York's West Village, Henri Bendel, Long Beach Island and 30 locations in Dubai, Qatar, India and the Middle East. The couple have two children a daughter, Lulu Scout and a son, Sailor. 

Mr Nelson is 5 foot 7 and weighs 148 pounds. 

WORKHOUSE 
Established in 1996, Workhouse specializes in publicity and brand development. We primarily focus on high-end international lifestyle clients including luxury and restaurant, consumer products, fashion and publishing, celebrity, design and travel and have always approached our client campaigns through a long-term perspective. Workhouse maintains a unique pedigree of personal attention while adding new dimensions of promotional service to our diverse but like-minded roster. Renowned for meticulous attention to detail, uncompromising quality and high aesthetical standards, we have carved a rich niche within the cultural sector. Visit www.workhousepr.com

The Cost:
Areospace membership $150 monthly. $5 a week for surfboard wax