ZINK MAGAZINE | THE MEN'S ISSUE | ADAM NELSON | PR PUNK

THIS LIFE | ADAM NELSON | PR PUNK
A WEEK IN THE LIFE OF ADAM NELSON.
Photographed  by JOSHUA WONG

Adam Nelson doesn't just represent the who's who of the fashion,  entertainment  and  music worlds, he's one of them. At the helm of public relations agency Workhouse Publicity,  dubbed "the house that work  built,"  Nelson  founded  the  shop  in  1996 and  has  been  shaking  things up ever since. Proof positive: a client list that  has included Debbie Harry, Tim  Burton,  Sean "P. Diddy" Combs, Francis Ford Coppola and photographic  legend  David  LaChapelle.  Then there are the businesses - iconic institutions like Virgin Records, Bergdorf Goodman and Interview magazine, just to name a few. With its untraditional approach to brand establishment and repositioning, Workhouse stands out from the crowd. The same could  be said of Nelson, who is anything but conventional. His firm's office contains an Elton John pinball machine, a vibrant red bust of Chairman Mao, a grass-covered swing and a PhatBoy Bike made for nostalgic mischief. Fascinated by design, Nelson has created a creative playground for serious business. And when he's not in the office, he's out on the streets executing guerilla marketing campaigns one minute and hanging with A-list celebrities the next. This all makes for some pretty busy days. Days, it turns out, that are as exhilarating as the magic he creates. STACEY HOWARD