CARTIER | WORKHOUSE #TBT

Socialites are known, amongst other things, for their steadfast devotion to countless good causes. When it comes to lending their names, time, and dollars to events that have a “for the benefit of”attached, it seems that the ladies who lunch come out in droves. The younger set of such women of the world cleared their normally cluttered schedules and headed south to the Turks & Caicos for the Princess Race, sponsored by glittering gemstone powerhouse Cartier. The event took place from Thursday, April 26 through Sunday, April 29, complete with friendly competitions that had the participating ladies vying for the grand prize: a Cartier watch to the  three-day adventure sporting event and charity fundraiser that let the lovely ladies show their athletic skills in a myriad of competitions that let the inner jousters shine through their polished princess exteriors.

Fabiola Beracasa, socialite extraordinaire, co-hosted the weekend. Contributions were raised from participants and guests for the benefit of Innocence in Danger, an organization that brings public attention to the plight of children who had been victims of trafficking and sexual abuse. Competitors included personality Tinsley Mortimer, actresses Carmen and Kiera Chaplin (granddaughters of Charlie Chaplin), Duchess Michele de Hasburg, Selima Salaun (owner of Selima Optique), Vanina Holasek (owner of Holasek Gallery), and Jaci Reid (host of the Hamptons’VH1 Save the Music), amongst others. The weekend began with the princesses being shuttled from Manhattan to Turks & Caicos via Florida. Upon arrival on the tropical isle, the ladies checked into the grand suites at Grace Bay Club, located on Grace Bay beach, recently honored as “Resort of the Year”by Island Destinations. The Princess Race then took its good cause to the Hamptonswhere the sparkling socialites had the opportunity to compete in their native kingdoms.

Result: Secured coverage including Haute Living, Social Affairs Magazine, Prestige Magazine, Style.com, New York Magazine, New York Observer, Park Avenue Peerage, Hamptons Magazine, New York Sun, The Daily and ABC affiliates nationwide. Pre-event publicity included the Plum TV, New York Post, The New York Times Fashion Section, NY Daily News and Quest Magazine. A combination of regional and national media placements served to exceed the goals of the charity.