WORKHOUSE
  • HOME
  • ABOUT
  • WORK
  • AWARDS
  • SOCIAL
  • BOY SCOUT
  • INK
  • CONTACT
  • STORE

CARL F. BUCHERER | WORKHOUSE #TBT

3/16/2017

0 Comments

 
Picture
Since it’s American launch in 2002, Workhouse served as the Agency or Record for Carl F. Bucherer, stylish Swiss watches since 1919. Leaving the beaten track, blazing your own trail to ultimately shape your own destiny is what the Carl F. Buchererphilosophy is all about, a watch for “those who go their own way.”Carl Friedrich Buchererpresented his first watch collection in 1919 and began a watch-making heritage, which continues to this day. Renowned for their meticulous attention to detail, uncompromising quality, high technological, aesthetic standards and distinctive designs, Carl F. Bucherermaintains a rich history and it is through these values that we are reminded that the good life is in reach. Richly imagined, the Carl F. Bucherername is synonymous with an indelible portrait of confidence. It lives with those who take charge of their lives; independent people who trust their own instincts and enjoy every moment. With these strengths and values derived from the very fabric of the family business that has been handed down over three generations, Carl F. Buchererremains the only genuine watch brand from the heart of Switzerland. With traditional designs that look toward the future, Carl F. Bucherer consistently provides the best Swiss movements, which are both technically refined and authentic.

Challenge: Position and introduce Carl F. Bucherer, timepieces to domestic market. Communications included print, radio, distribution strategy, public relations, promotion, sponsorship, production, trade shows,  launch and ongoing  retailer special events

Strategy: To build a pedigree brand with domestic credibility and accessibility beyond its niche audience to increase top-of-mind recognition across key customer segments evenly split beAlexCannon  male & female consumers. 
Result: The most successful of more than 300 product launches in the timepiece category capturing a rise of 67% since American debut. Press included Departures, Town & Country, Vogue, Elle, Details, Good Morning America, Cargo, Boston Herald, Cigar Aficionado, Travel + Leisure, W magazine, WWD, National Jeweler, HR Watches, Insync, Forbes FYI, Hamptons, IW-Stylus, Chronos, Elite Traveler, Veranda, Shelters to name a few. 
0 Comments



Leave a Reply.

    WORKHOUSE

    THE HOUSE THAT WORK BUILT. 

    Picture

    Archives

    May 2025
    April 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    April 2023
    March 2023
    February 2023
    January 2023
    November 2022
    October 2022
    September 2022
    July 2022
    June 2022
    March 2022
    January 2022
    December 2021
    November 2021
    September 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    July 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    June 2017
    March 2017
    January 2017
    December 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    October 2015
    September 2015
    August 2015
    July 2015
    May 2015
    March 2015
    February 2015
    December 2014
    November 2014
    October 2014
    August 2014
    June 2014
    May 2014
    February 2014
    January 2014
    December 2013
    November 2013
    August 2013
    July 2013
    June 2013
    May 2013
    September 2012
    November 2011
    October 2011
    April 2011
    March 2010
    November 2008
    November 2006
    March 2006
    January 1999

    RSS Feed

  • HOME
  • ABOUT
  • WORK
  • AWARDS
  • SOCIAL
  • BOY SCOUT
  • INK
  • CONTACT
  • STORE