WORKHOUSE
  • HOME
  • ABOUT
  • WORK
  • AWARDS
  • SOCIAL
  • BOY SCOUT
  • INK
  • CONTACT
  • STORE

LIEV SCHREIBER & SCOTT CARLSON LAUNCH VAN'S GENERAL STORE #TBT

3/22/2018

0 Comments

 
Picture
NEW YORK CITY-- Van's General Store is a hybrid creative collective. A modern agency model that crafts advertising, content, experiences, products, package design and fine art in the service of brands and the public. After collaborating for years, advertising vet and artist Scott Carlson and actor, director, writer Liev Schreiber opened the collective as a response to the growing need for cohesive master narratives - brand story arcs that can be told and built upon regardless of platform; and employing Imaginative activations so they don't get lost in translation from strategic vision to creative expression. The collective's members include a group of industry leaders including directors, strategists, screenwriters, scriptwriters, cinematographers, producers, photographers, music makers, designers and dreamers of all kinds united by a love of good storytelling. The VGS office, located in the Lower East Side of New York City, also boasts a storefront space that will function as a pop-up shop for clients, artists and friends. An experiential crash pad for great ideas that need a good home. Visit www. vansgeneralstore.com for more. Interested media who wish to interview Van's General Store principals, please contact WORKHOUSE, CEO Adam Nelson via [email protected] directly or by telephone +1 212.645.8006

 BLOOMBERG: Liev Schreiber: Birth of a Pitchman
  
https://www.bloomberg.com/news/articles/2014-05-08/actor-liev-schreiber-co-founds-ad-agency-vans-general-store 

NY TIMES: With Hollywood Stars on the Agency Team, Clients Take the Call
https://www.nytimes.com/2014/04/04/business/media/with-hollywood-stars-on-the-agency-team-clients-take-the-call.html

Just this year Van's General Store was named Agency of Record for NERGIA, a new 100% natural energy shot created by America's Naturals. VGS was pleased to unveil the first creative for the product early this fall which focuses on communicating the brand's mission to provide premium energy that's both convenient and healthy. Treasured individually for their restorative and healing properties, NERGIA's organic ingredients - Guarana seeds, Açaí berries and Catuaba bark - have all been sustainably harvested and bottled for a pure boost of clean energy; the way Mother Nature intended. The glass packaging is both recyclable and prevents the chemical properties of plastic leaking into the product (and ultimately your body). Stop by the VGS offices for a sample today. Visit www. nergia.com for more.

Additional Van's General Store clients include Vespa, Bon Jovi, MotoGuzzi, Optimum and Success Academy Schools.

"Scott is an intensely creative person. I have always admired that. I spent some time watching him do his thing and just felt very excited by it. I've always liked this business-- maybe even more than he does. When Scott and I began to discuss his vision and the importance of narrative, it just became really clear that this company would be a great way for us to try out some new ideas while exploring and expanding on some old ones. For me, VGS satisfies a couple of desires. The first is to work with a friend. The second is to develop a business idea that builds on creativity and finds new ways to solve some relatively old problems." - Liev Schreiber, VGS

"Brand work is often siloed at traditional agencies and this was a primary reason for starting Van's General Store. Under the old model, you do not always have the best creatives for the client. What interests me is brand stories and the different methods utilized to tell those tales. Whether it's an established brand that requires a new chapter or an emerging product that is just beginning -- that's what we do well here. Liev is a great storyteller. As an actor, writer, and director he allows us to take brands to places traditional agencies wouldn't think of. Our agency is a collective combining my history in marketing and his in entertaining. It allows us to craft bespoke teams together to tell the right tale. Whether it's Academy Award winning writers or directors we may bring in to pull emotional heartstrings or the exploration of the uncharted, we will remain true to the brand's strategy and it's DNA."  - Scott Carlson, VGS

WATCH THE FILM https://vimeo.com/78834063 
​
Energy is only worth what you do with it. The Naturals testimonial series seeks to find those who push themselves beyond everyday demands - who sometimes even make it look easy. The NERGIA idealists who insist on healthy living in their ongoing pursuit of balance and happiness. Patience, commitment and a whole lot of power, surfing takes as much stamina as it does concentration and humility. To learn about how surfers maintain their energy levels in the water VGS & NERGIA traveled to San Onofre, CA, home to one of the premiere surf breaks in the United States. They met five female surfers with various ability and let them do their thing. After a couple hours, as they needed a boost of energy, the girls tried NERGIA and monitored their body's reaction. Cameras rolled.
Picture
0 Comments



Leave a Reply.

    WORKHOUSE

    THE HOUSE THAT WORK BUILT. 

    Picture

    Archives

    May 2025
    April 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    April 2023
    March 2023
    February 2023
    January 2023
    November 2022
    October 2022
    September 2022
    July 2022
    June 2022
    March 2022
    January 2022
    December 2021
    November 2021
    September 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    July 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    June 2017
    March 2017
    January 2017
    December 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    October 2015
    September 2015
    August 2015
    July 2015
    May 2015
    March 2015
    February 2015
    December 2014
    November 2014
    October 2014
    August 2014
    June 2014
    May 2014
    February 2014
    January 2014
    December 2013
    November 2013
    August 2013
    July 2013
    June 2013
    May 2013
    September 2012
    November 2011
    October 2011
    April 2011
    March 2010
    November 2008
    November 2006
    March 2006
    January 1999

    RSS Feed

  • HOME
  • ABOUT
  • WORK
  • AWARDS
  • SOCIAL
  • BOY SCOUT
  • INK
  • CONTACT
  • STORE