WORKHOUSE
  • HOME
  • ABOUT
  • WORK
  • AWARDS
  • SOCIAL
  • BOY SCOUT
  • INK
  • CONTACT
  • STORE

FRANCIS FORD COPPOLA | WORKHOUSE #TBT

5/2/2018

0 Comments

 
Picture
Challenge:Position and introduce Francis Ford Coppola’s pasta, sauce, wine & the release of The Godfather Collectionon DVD. Communications included print, radio, distribution strategy, public relations, promotion, sponsorship, production, special event hosted by Mayor Rudolph Giuliani who proclaimed June 11th “Carmine Coppola Day”

Strategy: Workhouse recreated a scene from The Godfather by way of an authentic Italian street event entitled Festa Macaroni! to launch Francis Ford Coppola's Mammarella pasta, sauce, olive oil, Neibaum-Coppola wine and Paramount Pictures The Godfather Collection on DVD.  
​

Result: The most successful of more than 300 product launches in the F&B category. Winner of the Blancaneaux Award (Wine Advocate). Received Top Pick of new releases (Wine Spectator) resulting in vast high-end placements in 79 locations from NYC to CA.

Brooklyn, NY- Five-time Oscar winner Francis Ford Coppola may be best known for films such as The Godfather trilogy, Apocalypse Nowand Bram Stroker'sDracula, but those who know him best, know that he is also an avid cook. Coppola recently introduced a line of organic pasta sauces, olive oil and rustic pasta. Produced by Workhouse Publicity, FestaMacaroni! was an authentic Italian street festival designed by Oscar-winner Dean Tavoularis which took place at Coppola's Morisi-Coppola Pasta Factory located in Park Slope Brooklyn. Twelve blocks were transformed with glittering Italian arches dressed in red, white and green tinsel, fluttering Italian flags from window sills and a vintage merry-go-round which delighted both young and old. Guests from the worlds of film, food and wine joined with block residents to enjoy mouth-watering old-fashioned pasta created from original bronze molds. The day was complimented by wines from Coppola's own Niebaum-Coppola winery located in Napa Valley. Additional festival vendors included rustic breads from TomCatBakery, Old Brooklyn Soda, Ciao Bella Gelato, Illy Espresso and Sausage and Peppers from Gina Foods. Celebrating the release of the Godfather Collection on DVD and the works of Oscar-winning composer Carmine Coppola, a 7-piece orchestra played music from the film as guests slowly waltzed in a scene reminiscent of the production. One of the most poignant moments of the day was the arrival of the Honorable Mayor Rudy Giuliani and his proclamation (Source: BizBashMedia)
0 Comments



Leave a Reply.

    WORKHOUSE

    THE HOUSE THAT WORK BUILT. 

    Picture

    Archives

    May 2025
    April 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    April 2023
    March 2023
    February 2023
    January 2023
    November 2022
    October 2022
    September 2022
    July 2022
    June 2022
    March 2022
    January 2022
    December 2021
    November 2021
    September 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    July 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    June 2017
    March 2017
    January 2017
    December 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    October 2015
    September 2015
    August 2015
    July 2015
    May 2015
    March 2015
    February 2015
    December 2014
    November 2014
    October 2014
    August 2014
    June 2014
    May 2014
    February 2014
    January 2014
    December 2013
    November 2013
    August 2013
    July 2013
    June 2013
    May 2013
    September 2012
    November 2011
    October 2011
    April 2011
    March 2010
    November 2008
    November 2006
    March 2006
    January 1999

    RSS Feed

  • HOME
  • ABOUT
  • WORK
  • AWARDS
  • SOCIAL
  • BOY SCOUT
  • INK
  • CONTACT
  • STORE