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HEADBANDS OF HOPE: Double Donations \ Aid Ill Children & Healthcare Professionals One Headband at a Time

4/9/2020

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Headbands of Hope founder and author of Chasing the Bright Side, Jess Ekstrom, is dedicated to helping tens of thousands of people protect themselves during the coronavirus crisis.

Armed by inspiration, Ekstrom spent her junior year at North Carolina State University developing her company Headbands of Hope. For every item sold, a headband is given to a child with cancer. Today, Headbands of Hope has donated over half a million headbands to every children's hospital in America and to 22 countries.

On 30 March, the company decided to temporarily change its mission. Headbands of Hope now provides double donations to aid both sick and ill children & healthcare professionals, one headband at a time. For every item sold, the company will donate a mask to a healthcare worker and have already donated 50,000 masks to US Acute Care Hospitals.
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On 3 April, the CDC released an article strongly encouraging the public to use fabric to cover their face when in public to prevent the spread of COVID-19. The brand sells over 40 different styles of Tube Turbans starting at $8.95. View them here 
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In the past year, the company has launched impact initiatives such as hosting proms at children's hospitals and starting their #BandTogether program where they partner with a childhood cancer charity and donate proceeds from sales to their mission. They've also joined hands with art therapy by having the patients create their own headbands with the flower crown kits they provide. 

Today, Headbands of Hope is in over 2,000 stores across the United States and Canada. They've been featured on the TODAY Show, Forbes, Seventeen, Vanity Fair, People Magazine, Good Morning America and the headbands have been worn and supported by celebrities such as Khloe Kardashian, Lili Reinhart, Kelsea Ballerini, Lea Michele and more. Jess was named Women's Health Magazine's Ultimate Game Changer in 2017.
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We believe headbands are a great way to restore confidence in kids during cancer treatment. That's why at Headbands of Hope, for every item sold, a headband is donated to a child with cancer. We've even started a program where the kids can actually design and create their own headbands. To see a video of it, click here

We also want to be a part of the solution: a cure. That's why we take nominations for childhood cancer charities to be a beneficiary for our headBAND Together weeks where we donate 10% of sales to the organization. Check out our giving gallery to see some of the smiling faces behind every purchase. See it here

MEDIA For interviews and coverage requests, interested media please contact WORKHOUSE, Adam Nelson via telephone +1 212. 645. 8006 or nelson@workhousepr.com
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JESS EKSTROM is the founder and CEO of Headbands of Hope, which to date has donated half a million headbands to children’s hospitals in 22 countries around the world, including every children’s hospital in the United States. She is the bestselling author of Chasing the Bright Side and she has been featured in major media outlets such as Today Show, Good Morning America, The View, Vanity Fair, Seventeen magazine, Huffington Post and Forbes, and Headbands of Hope has been supported by dozens of celebrities.

Jess is also a professional speaker and the founder of Mic Drop Workshop, an online course with the mission of empowering more women to share their message as speakers. She currently is living in an Airstream, traveling America with her husband and their 70-pound poodle, Ollie. Otherwise, they call Raleigh, North Carolina home.
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W O R K H O U S E is one of the country's leading public relations and integrated creative agencies. Celebrating 20 years of service, Workhouse is a full-service creative agency positioning emerging and established brands with celebrity craftsmanship. The agency provides forward-thinking public relations, social media, brand promotion, creative consulting and modern-day marketing. Clients have included Lou Reed, The Rolling Stones, Hugh Jackman, Francis Ford Coppola, David LaChapelle, CBGB, Max's Kansas City, Interview Magazine, Galleries Lafayette, Porsche, Ford Motor Company, Virgin, Jazz at Lincoln Center, International Emmy Awards, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Versace, and Avroko. Workhouse offers untraditional service across a broad spectrum of entertainment, culture, fashion and lifestyle spheres. Visit workhousepr.com
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