PETER GATIEN | WORKHOUSE #TBT

For over three years, Workhouse served as the exclusive Agency of Record for Nightclub King Peter Gatienresponsible for all manners of communications exclusively handling worldwide publicity, promotion and special events and sponsorships campaigns for the opening of his nightclub & restaurant venues in Toronto, Canada.

New York City nightclub legend Peter Gatien has set up shop in Toronto to launch Circa, a one-of-a-kind nightclub and entertainment venue, that will link Toronto to the global meccas of NewYork, London, Paris and Tokyo. Located at 126 John Street in the heart of the nightclub district, the four-story, 53,000 square foot space is already being referred to as Gatien’smagnum opus. True to form, Gatienhas put together a high-caliber team which includes event planner to the stars Travis Bass; avant-garde designer and architect JoakimHannerz; award-winning NYC design firm AvroKO; KidrobotFounder Paul Budnitz; former Drake Hotel Arts & Entertainment Director Jeff Rogers; and GEM Events’ Craig Pettigrew, promoter in Montreal and Toronto fortrancelegend DJ Tiëstoand others. The state-of-the-art space is poised to become an arts, entertainment, and fashion showcase unlike anything else in the world.

Known as the King of Clubs for his wildly successful United States nightclubs including New York’s Limelight, Tunnel, Club USA and the Palladium, Gatienhas partnered with HingsonEntertainment to launch Circa in Toronto. The multi-tiered event and entertainment space is set to become a cultural tour-de-force incorporating elements of art, design, architecture, cinema and music into it’s design. While the space will function as an entertainment venue and nightclub on weekends, it will also offer a rich itinerary of arts and cultural events throughout the week. The venue is scheduled to open in June 2006.

“We wanted to create something in Toronto that would foster cultural expression on a grand scale,” says Peter Gatien, the renowned NYC nightclub owner. “Circa will bring a new level of experience to this city by creating a focal point that will attract this generation’s leading cultural architects from around the globe. We are building an accessible showcase of what’s cutting edge in culture, music, fashion, art, and society – it’s a party you’re not going to want to miss.”
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Artful Metropolis: Focus on art as a large part of the experience at Circa is unmistakable as the entire space is designed to foster creation and collaboration at almost every turn. The venue will feature numerous displays throughout it’s four stories where artists, both local and international, are invited to explore boundary-pushing ideas. Museum-style glass cases will stand alongside high-tech video walls, light boxes, state-of-the-art projection systems, and other interactive, multimedia displays providing visitors with a constantly changing art-landscape.