Brady Bryson’s tale about his time at New York University is more than just a story—it’s a vivid chronicle of an artist’s survival and his personal evolution. In this first-person account, Bryson delves deep into the challenges and triumphs that have defined his journey as an MFA candidate at one of the world’s most prestigious institutions for dramatic writing. But before we dive into his time at NYU, let’s take a closer look at who Brady Bryson is and what has shaped his story. From a very young age, Brady’s life was immersed in the enchanting world of cinema. His journey began at just six years old when his parents took him to a 30th-anniversary screening of Martin Scorsese’s iconic film “Taxi Driver.” This early exposure to the power of storytelling through film ignited a lifelong passion for filmmaking. What started as a hobby creating stop-motion films soon evolved into more sophisticated productions using an iPad, demonstrating his early commitment to mastering the craft. A pivotal moment in his life came through a chance encounter with acclaimed director Rob Reiner. This meeting would forever change the course of his career. Reiner imparted invaluable advice: to truly understand what he would one day ask of actors, Brady should first experience acting himself. This guidance led Brady to immerse himself fully in the world of performance, taking on roles in short films, television series, and off-Broadway theatre. His dedication is also evident. He studied the Meisner technique under Jim Parrack at Playhouse West Brooklyn Lab and refined his skills with guidance from industry giants like James Franco, Kathleen Turner, Ally Sheedy, and Leven Rambin. These experiences laid a solid foundation for a dual career in acting and filmmaking, equipping him with a comprehensive understanding of the industry from both sides of the lens. A graduate of the College of Performing Arts at The New School with a BFA, Brady is now pursuing an MFA at NYU Tisch School of the Arts in the Department of Dramatic Writing. His production company, Mr. Weird Bob, is already making significant strides in the industry with several award-winning projects. His screenplay “Sideways for Attention” was a semi-finalist at the 2023 Santa Barbara International Screenplay Awards and an official selection at both the Miami and Los Angeles International Screenplay Awards. This screenplay has since been adapted into a film that is capturing and surprising audiences worldwide. His short film “Where To Now?” not only won the Gold Remi Award at the 2021 WorldFest-Houston International Film Festival but also received accolades at the Paris International Short Festival. Earlier in his career, his film “57 Days” gained recognition at the Hollywood International Moving Pictures Film Festival. Brady’s acting career has also been equally successful. He won the Best Dramatic Actor award at the 2018 Bucks County Playhouse Theater Festival and received multiple nominations from the Young Artists Awards for his compelling performances in short films and television series. Now, in a deeply personal and reflective essay, Bryson pulls back the curtain on his experiences as a first-year graduate student. Not just about academics, the essay uncorks the resilience required to thrive on such a demanding stage. Join us as we explore Brady Bryson’s artistic journey, his approach to storytelling, and the exciting projects he has on the horizon. To learn more about his films and ventures, visit https://www.mrweirdbob.com. BRADY BRYSON: “New York University has always held a special place in my heart. From my earliest days as an aspiring actor, traveling to New York City for auditions and participating in short films penned by NYU students, I sensed that the university represented a pinnacle of creativity and innovation—a pinnacle I was eager to reach. The prospect of learning from the best and expanding my craft within such a dynamic environment was irresistible.
As I grew older, my passion for acting evolved, encompassing a keen interest in directing and screenwriting. This evolution was not merely a shift in interest but a realization of a lifelong dream. My writing often addresses uncomfortable subjects, not to incite controversy, but to provoke thoughtful reflection. I explore themes that challenge me, hoping to inspire my audience to think deeply and feel intensely. The roles I played in those early NYU projects, characterized by their dark and intricate subject matter, only reinforced my belief that NYU was the perfect incubator for my artistic ambitions. Despite my aspirations, the thought of becoming an NYU student felt like a distant dream. Growing up with dyslexia and an auditory processing disorder, I harbored doubts about my ability to succeed in college, let alone thrive in a rigorous academic environment. Yet, these challenges did not deter me from pursuing my goals. I graduated from college and found myself at a crossroads during a gap year. I pondered whether to invest my hard-earned money into producing my first feature film or to apply to NYU’s prestigious graduate program in Dramatic Writing. Why not aim for both? In the fall of 2022, I applied to the Department of Dramatic Writing and was granted an interview in the winter of 2023. Weeks later, I received the news: waitlisted. While this was not the outcome I had hoped for, I recognized it as a significant achievement. I pressed on with the pre-production of my feature film, spending that summer in a whirlwind of meetings, casting, and script revisions. Graduate school slipped from my mind as I immersed myself in the creative process. Then, in late August, everything changed. Following an early morning meeting with my cinematographer, I received an unexpected email from the Department of Dramatic Writing—there was an opening in the program. Was I still interested? The moment was surreal, a blend of disbelief, joy, and overwhelming gratitude. My dream had materialized. With the semester starting in less than a week, I scrambled to adjust my film’s shooting schedule. Exteriors were pushed to weekends in October, interiors to January during the winter break, all while maintaining my commitment to my gig at SNL, ensuring no classes or shoots from Thursday evening through Sunday morning. From my first day at NYU, I felt a profound sense of belonging. The community of writers and professors was not only producing remarkable work but was also incredibly supportive and encouraging. Even amid my production schedule during the first semester, classmates volunteered as background actors, and professors continually pushed me to elevate my work. They challenged me to explore the depths of my scenes, to develop compelling character arcs, and to transform good scripts into great ones. Completing my first year in the MFA program, with a feature film under my belt, I still find myself in awe of this journey. NYU has taught me the invaluable lesson of embracing exploration and pushing the boundaries of conventional success. Here, I am afforded the ultimate gift of diving deeply into my writing, surrounded by peers who are just as curious and ambitious. Together, we ask ourselves, “How far can we go with this screenplay?” Even now, moments of disbelief punctuate my busy days. I pause, pinch myself, and marvel at the reality of it all. This journey—marked by passion, perseverance, and the unyielding pursuit of creativity—has brought me to a place I once thought unattainable. And for that, I am eternally grateful.” Delve into Brady Bryson’s artistic journey, his approach to storytelling, and the exciting projects on the horizon. To learn more about his films and ventures, visit https://www.mrweirdbob.com.
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Raye Spielberg’s name has been echoing through the corridors of theater and film, drawing attention to her versatility and dedication. Her breakout role in “Merry Good Enough,” a dark comedy delving into the intricacies of a dysfunctional family, showcased her ability to balance dark humor with profound emotional depth, earning her critical acclaim. Now available on Apple TV and Amazon Prime, don’t miss this hilarious portrayal. It’s a masterclass in navigating complex dynamics while capturing the subtle tensions and old habits that surface during family reunions. Anticipation is also mounting for the psychological thriller “Pink Flags,” in which Raye takes on the role of Liberty, a figure skater entangled in a gripping and eerie cat-and-mouse game. Inspired by the urban legends that haunted her youth, Raye infuses Liberty with a chilling intensity that reflects those unsettling experiences. This role demands an extraordinary performance from her, promising to create a character that will haunt viewers long after the credits roll. Brooklyn is more than just Raye’s hometown—it’s the foundation of her artistic identity. The city’s culture has shaped her vision and stoked her passion for storytelling, facilitating a smooth transition from stage to screen. Her training at the William Esper Studio under Barbara Marchant sharpened her skills, allowing her to tackle diverse roles with an authentic focus. Collaborations with her husband, actor Sawyer Spielberg (Masters of the Air) adds an extra dimension. The duo skillfully juggle their individual projects, coming together to create incredible chemistry, while bringing unique perspectives to their joint ventures. Stories they yearn to tell that are both personal and profound. Beyond her acting career, Raye is a passionate advocate for human rights and social justice. She champions gender equality, women’s reproductive rights, and other critical issues, leveraging her platform to foster meaningful change. Her environmental PSA, A NY Body of Water, exemplifies her commitment to water conservation—a cause deeply personal to her, given her family’s ties to the Delaware River Watershed. In this interview, Raye discusses her journey, the intricacies of her roles, and the causes she passionately supports. Your career has flourished in both theater and film. How do you transition between the two mediums, and what unique challenges do each present? RS: Transitioning between theater and film involves understanding where your audience is. In TV and film, your audience is the camera, allowing for an intimate connection because of its proximity. On stage, however, you need to project your voice and presence to reach every audience member, which requires a lot of breathwork. I relish the challenge of making that connection feel intimate in a theater setting. Acting on stage is like running a marathon, while TV and film feels like a series of intense sprints. “Merry Good Enough” has been celebrated for its depth and dark humor. What initially attracted you to the character of Lucy, and how did you navigate her complex family dynamics? RS: Lucy and her family felt both familiar and universally relatable. The dynamics between adult children and their parents can be complicated, filled with old habits and dysfunctions. As we grow older, these relationships aren’t something we work on daily, so reunions often lead to falling back into old patterns. Lucy’s desire for her family to be together and happy, even just enough, resonated deeply with me when I first read the script. “Pink Flags” sounds highly anticipated. What was the most intriguing aspect of playing Liberty, and how did you prepare for the psychological intensity of the role? RS: Growing up in NYC, I have plenty of eerie stories and encounters to draw from. Liberty is fed up and becomes a force of nature when faced with danger. I was intrigued by her raw, animalistic power and enjoyed channeling that intensity. With a background in dance and acting, how do you integrate your physical training into your character development process? RS: Movement is essential for my well-being and helps me process information. It’s so ingrained in me that I can’t imagine separating the dancer from the actor. Each character has their own physicality. When I play an athlete, my own athletic background naturally comes through in the role. The environmental PSA “A NY Body of Water” showcases your commitment to social issues. What motivated you to create this project, and what impact do you hope it will have? RS: Water is fundamental to life. Our bodies need it, and so much effort goes into protecting our freshwater resources. Contaminating it through industrial processes like fracking harms our environment and health, and it doesn’t make financial sense either. My family’s home in the Delaware River Watershed, with its untapped natural gas, spurred our involvement in investigating the true costs of fracking. This project aims to raise awareness about the importance of preserving our water. FASHION WEEK DAILY: The Rise of Raye Spielberg: An Interview with the Actress8/6/2024 0 Comments Raye Spielberg’s name has been echoing through the corridors of theater and film, drawing attention to her versatility and dedication. Her breakout role in “Merry Good Enough,” a dark comedy delving into the intricacies of a dysfunctional family, showcased her ability to balance dark humor with profound emotional depth, earning her critical acclaim. Now available on Apple TV and Amazon Prime, don’t miss this hilarious portrayal. It’s a masterclass in navigating complex dynamics while capturing the subtle tensions and old habits that surface during family reunions. Anticipation is also mounting for the psychological thriller “Pink Flags,” in which Raye takes on the role of Liberty, a figure skater entangled in a gripping and eerie cat-and-mouse game. Inspired by the urban legends that haunted her youth, Raye infuses Liberty with a chilling intensity that reflects those unsettling experiences. This role demands an extraordinary performance from her, promising to create a character that will haunt viewers long after the credits roll. Brooklyn is more than just Raye’s hometown—it’s the foundation of her artistic identity. The city’s culture has shaped her vision and stoked her passion for storytelling, facilitating a smooth transition from stage to screen. Her training at the William Esper Studio under Barbara Marchant sharpened her skills, allowing her to tackle diverse roles with an authentic focus. Collaborations with her husband, actor Sawyer Spielberg (Masters of the Air) adds an extra dimension. The duo skillfully juggle their individual projects, coming together to create incredible chemistry, while bringing unique perspectives to their joint ventures. Stories they yearn to tell that are both personal and profound. Brooklyn is more than just Raye’s hometown—it’s the foundation of her artistic identity. The city’s culture has shaped her vision and stoked her passion for storytelling, facilitating a smooth transition from stage to screen. Her training at the William Esper Studio under Barbara Marchant sharpened her skills, allowing her to tackle diverse roles with an authentic focus. Collaborations with her husband, actor Sawyer Spielberg (Masters of the Air) adds an extra dimension. The duo skillfully juggle their individual projects, coming together to create incredible chemistry, while bringing unique perspectives to their joint ventures. Stories they yearn to tell that are both personal and profound. Beyond her acting career, Raye is a passionate advocate for human rights and social justice. She champions gender equality, women’s reproductive rights, and other critical issues, leveraging her platform to foster meaningful change. Her environmental PSA, A NY Body of Water, exemplifies her commitment to water conservation—a cause deeply personal to her, given her family’s ties to the Delaware River Watershed. In this interview, Raye discusses her journey, the intricacies of her roles, and the causes she passionately supports. Your career has flourished in both theater and film. How do you transition between the two mediums, and what unique challenges do each present? RS: Transitioning between theater and film involves understanding where your audience is. In TV and film, your audience is the camera, allowing for an intimate connection because of its proximity. On stage, however, you need to project your voice and presence to reach every audience member, which requires a lot of breathwork. I relish the challenge of making that connection feel intimate in a theater setting. Acting on stage is like running a marathon, while TV and film feels like a series of intense sprints. “Merry Good Enough” has been celebrated for its depth and dark humor. What initially attracted you to the character of Lucy, and how did you navigate her complex family dynamics? RS: Lucy and her family felt both familiar and universally relatable. The dynamics between adult children and their parents can be complicated, filled with old habits and dysfunctions. As we grow older, these relationships aren’t something we work on daily, so reunions often lead to falling back into old patterns. Lucy’s desire for her family to be together and happy, even just enough, resonated deeply with me when I first read the script. “Pink Flags” sounds highly anticipated. What was the most intriguing aspect of playing Liberty, and how did you prepare for the psychological intensity of the role? RS: Growing up in NYC, I have plenty of eerie stories and encounters to draw from. Liberty is fed up and becomes a force of nature when faced with danger. I was intrigued by her raw, animalistic power and enjoyed channeling that intensity. With a background in dance and acting, how do you integrate your physical training into your character development process? RS: Movement is essential for my well-being and helps me process information. It’s so ingrained in me that I can’t imagine separating the dancer from the actor. Each character has their own physicality. When I play an athlete, my own athletic background naturally comes through in the role. The environmental PSA “A NY Body of Water” showcases your commitment to social issues. What motivated you to create this project, and what impact do you hope it will have? RS: Water is fundamental to life. Our bodies need it, and so much effort goes into protecting our freshwater resources. Contaminating it through industrial processes like fracking harms our environment and health, and it doesn’t make financial sense either. My family’s home in the Delaware River Watershed, with its untapped natural gas, spurred our involvement in investigating the true costs of fracking. This project aims to raise awareness about the importance of preserving our water. Starring in “Leviticus” at the Edinburgh Fringe Festival must have been a landmark moment. How did this experience shape your perspective as an actor? RS: It taught me the importance of marketing and putting yourself out there. The festival atmosphere is electric and demands a lot of self-promotion and resilience. “The End,” directed by Ari Selinger, features you alongside Tim Blake Nelson. Can you delve into your role and the themes the film explores? RS: Working with Anna Chlumsky in this film was a highlight. The story explores gentrification, the clash between old and new, and the fight against greed and power in a small, rapidly developing town. My character is one of the newcomers, keen on buying property, which adds to the tension. Your script, “The Fortune Teller’s Daughter,” is generating buzz. What inspired this story, and how do you see it evolving in the current landscape? RS: “The Fortune Teller’s Daughter” originated from a personal story shared by my writing partner, Krista Donargo. We’ve developed this rich, dark, and humorous world over several years. We’re pitching it with Megan Rapinoe and Sue Bird’s company, A Touch More, and Heroes & Villains Entertainment. The series explores themes of loss, mental health, mother-daughter relationships, identity, and belonging through the lens of magical realism. It’s both timely and timeless. Growing up in Brooklyn, how did the vibrant cultural scene influence your artistic journey and career choices? RS: Brooklyn’s energy – with its street music, backyard trees, and bustling subways – shaped how I observe and interact with the world. People-watching became a favorite pastime. Brooklyn was always my refuge after a hectic day in the city, providing a necessary retreat for recharging. Acting with your husband, Sawyer Spielberg, brings a unique dynamic to your work. How do you maintain a balance between your personal and professional lives? RS: We’re both engrossed in our individual projects, but we cherish collaborating when it fits. Filming at different times for the same project allows us to maintain our distinct approaches while contributing to the same story. Your rigorous training at William Esper Studio is notable. How have these experiences honed your craft and prepared you for diverse roles? RS: Training at William Esper Studio with Barbara Marchant was transformative. It deepened my love for acting and honed my skills, making me versatile and prepared for a wide range of roles. In “Merry Good Enough,” you portray a character dealing with intense family issues. How did you tap into the emotional depth required for this role? RS: Lucy felt close to my heart. It was about channeling the love I have and living truthfully in the film’s circumstances. Can you share an unforgettable moment or a particularly challenging scene from your performances at venues like NYC’s Cherry Lane Theatre? RS: Performing in “Parkslope” at the Cherry Lane Theatre was hilarious. I remember struggling not to burst into laughter during some scenes. Your dedication to environmental causes is evident. Are there other social or humanitarian issues you are passionate about and plan to address through your work? RS: Yes, I’m passionate about human rights, women’s reproductive health and rights, and school safety and gun regulations. I’m generally rooting for the underdog. As your star rises, how do you manage the increasing pressure and expectations within the industry while staying true to your artistic vision? RS: I don’t have all the answers yet, but being grounded helps. I focus on doing my best and staying true to myself. What has been the most demanding role you’ve undertaken, and what strategies did you employ to overcome its challenges? RS: Stage roles are the most challenging. Performing at LTV was demanding but rewarding, as it pushed me to stretch my voice and project to the back of the room. On stage, there are no retakes, which require immense focus and preparation. Who are the key figures or mentors in your career, and how have their guidance and advice influenced your path as an actress? I started in a world far removed from this industry, so my peers and fellow actors in classes became my biggest influences and mentors. Reflecting on your journey, was there a pivotal moment or performance that confirmed your passion for acting? How did this experience shape your career trajectory?
RS: Seeing “Tribes” by Nina Raine at the Barrow Street Theatre in 2012 was a pivotal moment. I saw it about five times and was deeply moved. That experience cemented my desire to pursue acting for life. Looking to the future, what are your aspirations and goals? Are there any specific roles or projects that you dream of pursuing? RS: I’m excited to see where the next few years take me. I want to find a character I can grow with – something fun, funny, or spicy with great writing and character depth. I’d love to play a spy, an alien, or a vampire – always grounded, like in “Killing Eve,” “Orphan Black,” or “True Blood.” Catch Raye’s rising star www.rayespielberg.com, IG @rayespielberg Workhouse Selected as Agency of Record for "It’s a Wonderful Life" Museum Expansion Campaign8/1/2024 Exciting Expansion of The Museum That Kindness Built Aims to Complete in Time for the 80th Anniversary of "It’s a Wonderful Life" SENECA FALLS, NEW YORK -- Workhouse (workhousepr.com), one of the country’s leading Public Relations agencies, has been appointed as the Agency of Record for the expansion campaign of the “It’s a Wonderful Life” Museum located in Seneca Falls, New York. As AOR, Workhouse will direct a pro bono campaign of branded visibility, including global public relations, experiential promotions, and celebrity partnerships. The assignment is effective immediately. For media inquiries, contact Workhouse, CEO Adam Nelson via [email protected] or +1 212. 645. 8006. Anwei S. Law, President of the Board of Trustees for The Seneca Falls It’s a Wonderful Life Museum, remarked on the collaboration, stating, “We all hope for ‘George Bailey moments’ – times when unexpected gestures of kindness and community strengthen our belief in ourselves and in each other. The announcement of our partnership with Adam Nelson and Workhouse has provided the Seneca Falls It’s a Wonderful Life Museum with a George Bailey moment. We look forward to working with the creative talents of Workhouse to promote the exciting expansion of our Museum in time for the international celebration of the 80th Anniversary of It’s a Wonderful Life – ‘The Most Inspiring Film of All Time’ -- in December 2026. The expanded Museum will develop new ways to promote the timeless message of It’s a Wonderful Life – the value and equal importance of each individual – as we re-create sets from the film, design innovative interactive exhibits and bring to memory all of those who have impacted our lives. Attaboy, Clarence.” The expansion campaign aims to prepare for the worldwide celebration of the 80th Anniversary of the film in December 2026. The Museum opened on December 10, 2010, and is temporarily located at 76 Fall Street while the building that housed the Seneca Theater, built in 1913 by Charles Fornesi, undergoes stabilization and construction. The expansion campaign will fully utilize the historic building at 32 Fall Street and include the following developments: o Re-creation of the original façade of the theater. o Addition of a 47-seat theater. o Re-creation of film sets, including Gower’s Drugstore, Mr. Potter’s Office, the Bailey Living Room, and the iconic staircase with the knob. o Innovative, interactive exhibits reflecting the film's message, including an anti-bullying exhibit and a “Zuzu’s petal” station by the Bridge. o Updated exhibits with new lighting and technology. Expansion will unfold in three phases: o Phase 1 (Funded by State of NY): Structural stabilization, storm water runoff management, and historically sensitive rehabilitation. o Phase 2 (Current Crowd Funding Campaign): Interior preparation for the theater, exhibits, and sets. Removal of the second floor and internal partitions. o Phase 3 (Corporate & Individual Donors): Installation of the theater, exhibits, sets, and an audio tour featuring cast members' voices. DONATE: To help expand the museum visit wonderfullifemuseum.betterworld.org. For more information, call 315-568-5838 or visit www.wonderfullifemuseum.com. The museum is a 501(c)3 non-profit organization, donations are tax-deductible. The Museum began with a single display case featuring items from Karolyn Grimes ("Zuzu Bailey"), and a wall of quotations from Frank Capra, evolving into a celebration of cinematic history. The collection includes rare artifacts from Gloria Grahame (“Violet Bick”), Carol Coombs ("Janie Bailey"), Jimmy Hawkins ("Tommy Bailey"), Jeanine Roose ("Young Violet Bick"), Virginia Patton (“Ruth Dakin Bailey”), Donald & Ronald Collins (“Little Pete”), Lynne O’Leary (“Janie” as a baby), photographs and mementos from the Capra Family, original call sheets with doodles by Art Director Jack Okey, angel wing pin worn to the film’s premiere by the wife of Set Decorator Emile Kuri, premiere programs, rare autographed photographs, original foreign posters, handprints of iconic cast members including James Stewart and Karolyn Grimes, and treasured artifacts donated by fans of the film.
In coordination with the museum, the community sponsors an annual, three-day It’s a Wonderful Life Festival in December, focusing on the message of the Frank Capra movie and connection to Seneca Falls. This year’s celebration is planned for Dec. 13-15. TheHomeMag’s New Venture is the Cat’s Meow for Pet Owners TheHomeMag, a renowned name in home improvement advertising, has something to bark about. It’s latest endeavor ThePetMag, is a new publication catering to the pet-loving segment of its audience. With this enterprise, TheHomeMag not only acknowledges the evolving interests of its readers but continues to be their faithful companion. For over two decades, TheHomeMag has been a trusted presence in nearly 10 million households across the United States, providing high-quality, dependable content focused on home improvement. With a readership marked by loyal engagement, it was a natural progression for TheHomeMag to address the interests of its pet-loving audience. Data indicates that over 60% of TheHomeMag’s readers are pet owners, with an average of 1.6 pets per household. This significant overlap presented a clear opportunity to cater to the needs and passions of its demographic. “The launch of ThePetMag was a significant milestone,” says Tom Bohn, President & COO of TheHomeMag. “We understand that pets are truly the heart of the home. Expanding into the pet space allows us to reach a passionate community of pet lovers and provide valuable content”. ThePetMag will make its debut as an oversized insert within TheHomeMag, reaching 100,000 of the most engaged homeowners in select U.S. markets. This leverages the strong brand connection that TheHomeMag has cultivated over the years. Following its initial launch, ThePetMag will evolve into a standalone publication, mailed directly to households with pets. The content will be comprehensive, featuring expert advice from pet industry professionals and highlighting brands that offer top-tier products and services. Topics will encompass various categories, including health and wellness, nutrition, playtime and training, and at-home pet care. ThePetMag is further bolstered by the endorsement of the American Pet Products Association (APPA), a respected organization that promotes responsible pet care and supports the pet products industry. Founded in 1958, APPA’s endorsement adds a layer of credibility to ThePetMag, aligning it with the values of responsible and informed pet ownership. TheHomeMag’s venture into the pet industry is not just about content; it is also about creating a community. It plans to provide a platform for pet owners to connect, share experiences, and discover new products and services that enhance their pets’ lives. This sense of community is something TheHomeMag has always fostered within the home improvement sector, and desires to bring that same spirit into the pet world. ThePetMag’s launch coincides with the significant expansion of TheHomeMag. Now reaching homeowners in more than ten major U.S. markets, including Atlanta, Charlotte, Chicago, Colorado, Columbus, Cleveland, Las Vegas, Phoenix, Raleigh, Richmond, Tucson, Southwest Florida, and Washington, D.C., the product rollout is notable. Under the leadership of Tom Bohn, TheHomeMag has received significant accolades including Inc. Magazine’s “Best Workplaces,” and undertaking digital transformations for a “tech-enabled” company while maintaining its core values is important. The launch of Inbox Advantage and Marketplace (AskHomey.com), by TheHomeMag has brought a new level of accessibility and convenience for homeowners. This evolution into Advanced Home Improvement Media (AHIM) reflects the brand’s forward-thinking approach.
Integrating ThePetMag into this digital ecosystem aims to create a seamless experience, blending home improvement and pet care to reflect the holistic lifestyle of its readers, expanding its reach to more markets, and continually evolving its content. For brands and businesses in the pet industry, ThePetMag offers a real tail-wagger: Unique sponsorship opportunities. Launch sponsors will benefit from category-exclusive advertising, ensuring their message reaches a highly targeted audience. “ThePetMag offers sponsors an unparalleled chance to connect with an audience of pet owners while leveraging TheHomeMag’s 20 years of trust and reach. Our new publication provides category-exclusive sponsorships and prime ad placements, making it the perfect platform to engage with affluent homeowners who are passionate about their pets.” Megan Jordan, VP of Sales Enablement/Sales Development In 2002, the tranquil town of Cape Coral, Florida, became the launchpad for an ambitious venture that would come to shape the home improvement landscape in America. South African natives Sean and Debbie Campbell embarked on a journey with a vision to create TheHomeMag, a publication that would bridge the gap between homeowners and top-tier home improvement professionals. The couple's unique background played a crucial role in the magazine's inception. Debbie Campbell's journey from Zambia to Queenstown, and then to Cape Town, was fueled by her excel in the insurance industry. Fluent in both English and Afrikaans, her sales prowess complemented Sean's strategic mind. Their partnership was not just about creating a business but about building a legacy. Before they ventured into publishing, the Campbells spent four years sailing the Caribbean and Atlantic Oceans. This period of exploration not only honed their teamwork but also prepared them for their next big adventure. Settling in Cape Coral, they saw an opportunity to create a targeted advertising platform that used the postal system to reach homeowners—a novel idea at the time. A New Era of Leadership As TheHomeMag grew, it became clear that innovative guidance was needed to take the company to the next level. Enter Tom Bohn, President & COO, whose extensive experience in high-growth leadership across various industries brought fresh perspectives and strategic vision. Bohn saw immense promise in TheHomeMag and was eager to expand its reach and capabilities. "When I was first recruited to TheHomeMag, I instantly saw the potential," Bohn recalls. "I knew the brand and what it stood for, but more importantly, I saw a pathway to exponential growth. Here is a home improvement media company in 69 markets with salespeople on the ground—no one else can say that.” Under Bohn's leadership, TheHomeMag has undergone significant transformation, leveraging advanced technologies to enhance its offerings. "We are constantly looking to innovate for both home improvement businesses and homeowners," Bohn explains. "By leveraging AI and other advanced technologies, we aim to dominate the multimedia community, connecting homeowners with trusted local contractors and providing a seamless, interactive experience." In just a year and a half, Bohn has spearheaded the acquisition of ten franchise markets, far surpassing the initial goal of one to two per year. This rapid expansion reflects the company's forward-thinking approach and Bohn's effective leadership. Part of this transformation involved filling gaps in knowledge and expertise. Bohn brought in industry veterans like Matt Hickman to elevate current print products while focusing on digital innovations. "I needed someone to own and elevate the current products, and Matt lives and breathes print," says Bohn. This strategic hiring allowed TheHomeMag to maintain its stronghold in print while expanding into digital platforms. The company also recognized the potential within its existing talent pool. Underutilized staff members were given new opportunities, leading to significant progress. "Our Director of Marketing, once a utility player, is now running our marketing and PR, making strides we’ve never seen before," Bohn shares. This internal promotion strategy has infused new excitement and energy into the company. The future of TheHomeMag is promising, with aggressive growth plans that aim to double its size over the next five years. Bohn is confident about this trajectory, believing the company is just beginning to tap into its prospects while attracting significant interest from potential investors, a rarity in modern publishing. "We are seeing double-digit growth in both top and bottom lines year after year," he notes. "Over a five-year arc, we will double our financial size. Our focus is to extend beyond being an incredible partner to home improvement professionals to dominating other areas." This expansion includes developing an AI-driven national platform that homeowners and clients have come to love. The leading-edge concept of TheHomeMag's Marketplace is to connect homeowners with certified professionals, offering a seamless and reliable experience. "It's not just a directory; it’s a gateway to quality, reliability, and expertise," Bohn emphasizes.
With the invention of its Marketplace platform, TheHomeMag has set a new benchmark. Leveraging high-tech artificial intelligence, Marketplace allows homeowners to effortlessly visualize a myriad of design options that enhance coordination with builders and designers, resulting in precise cost estimates. As more homeowners opt to refine their existing homes, Marketplace stands out, providing an unparalleled tool that streamlines the renovation experience. Future plans also involve diversifying into areas like pet living and lifestyle, recognizing the increasing integration of pets into modern homes. "Love where you live is not only about the brick and mortar but also about other features like your pets. Pet living and lifestyle will complement our trajectory," Bohn explains. As WORKHOUSE celebrates its 25th anniversary, we take a moment to honor and appreciate the remarkable individuals who have been part of our journey. Since our inception, we have become a beacon for creative communicators, carving out a niche as a public relations powerhouse. The agency has been recognized for its exceptional contributions across diverse communication sectors, demonstrating a consistent history of promotional prowess. To every team member who has contributed to our legacy—whether you were here at the beginning or joined us along the way—your creativity, dedication, and passion have been the bedrock of our success. You brought your unique sparks to our collective fire, helping us achieve extraordinary results for our clients and setting new standards in the industry. Your contributions have not only propelled WORKHOUSE to new heights but have also left an indelible mark on the industry. As we look to the future, we remain committed to fostering an environment where creativity thrives. Our success is a tapestry woven with the threads of your hard work and unwavering commitment. To our past and present, thank you for your contributions. Here's to celebrating shared achievements and to many more years of success and creativity.
TheHomeMag has launched its first national television campaign, marking a significant leap in its approach to connecting homeowners with trusted professionals. This series of eight commercials, produced by Pilot Moon Films and Infrared Creative, highlights TheHomeMag’s innovative platform, AskHomey.com, through a blend of humor and strategic messaging. Directed by Joel Malizia and Dace Allison, with Joe Dorsey as producer and executive producer, the commercials star Scott Adams and Carrie Lauren as a couple navigating the common frustrations of home improvement referrals. The first spot, titled “We’re Listening,” depict the couple’s experience with a traditional directory service that indiscriminately shares their information, resulting in a deluge of unsolicited contacts. This scenario humorously highlights the pitfalls of conventional referral services. AskHomey.com intervenes, ensuring privacy and a direct connection to top-tier professionals. The campaign continues with “Sending Leads to Just You,” where the chaotic experience of widely shared personal information is contrasted by AskHomey.com’s approach, which directs the homeowner’s details to a single professional at a time. This method offers a more personalized and focused experience, emphasizing TheHomeMag’s commitment to user privacy and control. In a subsequent spot titled “Don’t Get Stalked,” the campaign humorously depicts the anxiety of being overwhelmed by numerous contractor responses. TheHomeMag’s solution, AskHomey.com, simplifies the process, providing a secure and streamlined way for homeowners to find top-rated professionals without the stress of unsolicited contacts. Joe Dorsey, the campaign’s producer, emphasized the importance of parody in the commercials. “We wanted humor to be central in these ads. TheHomeMag’s mascot, a giant house with arms, provided the perfect opportunity to inject fun while highlighting the real advantage of AskHomey.com—putting control back in the hands of homeowners,” he explained. TheHomeMag has been a trusted name in the home improvement industry for over two decades. Recently, it has become a tech-enabled company with the launch of Marketplace by TheHomeMag (AskHomey.com), a comprehensive platform designed to enhance user experience and expand market reach. This transformation includes features such as Home-y, an AI-powered assistant available 24/7, and a Certified Partner Program that rigorously screens professionals, backed by TheHomeMag’s $2,000 guarantee. Tom Bohn, President & COO of TheHomeMag, explained the broader vision behind the campaign. “We didn’t just want to join the digital age; we wanted to redefine it. Our digital transformation was about taking the qualities that made us successful in print — trust, quality, and community focus—and enhancing them with the capabilities of today’s technology.” Television campaigns are a key component of TheHomeMag’s broader strategy which is to draw attention to its suite of offerings. Marketplace represents a significant investment in technology aimed at improving the customer experience. This platform provides homeowners with access to a wide range of professionals, complete with detailed profiles, photos, and videos of their completed projects. The AI-powered assistant is available 24/7 making it easier for homeowners to find the right service providers for their projects. This technology-driven approach is designed to address some of the most common pain points in the home improvement process, such as finding reliable contractors and managing multiple quotes.
By combining the strengths of its print legacy with digital tools, the use of television commercials are a next step testament to the company’s ability to adapt and thrive in a rapidly changing environment. To see the TheHomeMag commercials, visit their YouTube channel here. Commercial Credits: Campaign Production Companies: Pilot Moon Films & Infrared Creative, Directors: Joel Malizia & Dace Allison, Producer: Joe Dorsey, Executive Producer: Joe Dorsey (Infrared Creative), Contact Information: Joe Dorsey, Director of Photography: John DeMaio, Cast: Scott Adams (Husband), Carrie Lauren (Wife) In an era where home improvement projects are becoming increasingly significant, TheHomeMag has teamed up with national research firm MRI-Simmons to launch their first annual home services survey. This report provides a comprehensive look at home spending trends, motivations, and the evolving priorities of homeowners. As high mortgage rates deter many from moving, the insights from this survey are timelier and more relevant than ever. Staying Put and Enhancing Homes The survey reveals that a significant 40% of homeowners have undertaken more home improvement projects due to rising interest rates, which have made moving or purchasing a new home less feasible. Tom Bohn, President and COO of TheHomeMag, emphasized this trend, stating, “What our survey showed is that 82% of homeowners have no intention to sell in the next 12 months, so they are overwhelmingly looking to stay put for now, and increase the value of their property through renovations and upgrades.” Financial Commitment to Home Projects Homeowners are investing heavily in their homes. National surveys have found that those who undertook at least one project in 2023 spent an average of $9,500—a 12.5% increase from 2022. Younger homeowners, particularly those aged 27 to 42, spent nearly $700 more than the overall average, reflecting a growing trend of improving current homes rather than purchasing new ones. This financial commitment underscores the importance of maintaining and enhancing the livability of existing properties. Popular Home Improvement Projects Among the top home improvement projects completed over the past 12 months, landscaping and bathroom remodeling lead the list. Other popular projects include garage organization, closet systems, roofing, and converting rooms into home offices. Additionally, many homeowners invested in gutters, swimming pool maintenance, window replacements, and adding outdoor living spaces such as decks, porches, or patios. These projects highlight a desire to both enhance functionality and boost property value. Prioritizing Quality Over Price One of the key insights from the survey is the emphasis on quality. A substantial 85% of respondents prioritize quality over price when it comes to home improvements, indicating a long-term approach to enhancing their homes. Furthermore, 91% of homeowners are always on the lookout for new ways to improve their homes, with 45% planning to remodel within the next 12 months. This focus on quality is driving long-term value rather than quick fixes aimed at selling properties quickly. Community and Local Business Support A surprising revelation from the survey is the strong preference for supporting local businesses. About 79% of homeowners prefer to purchase products from companies that advertise or sponsor events in their community. Bohn observed, “I think this is an indication that people are starting to once again prioritize community and want to invest holistically in where they live.” To facilitate this, TheHomeMag has launched Marketplace, a new platform that connects homeowners with certified home improvement professionals. Available at AskHomey.com, the platform also features an AI chatbot to inspire and visualize home improvement projects. Currently in 17 markets, a nationwide launch is planned for later this summer. Engaging and Influential Content Based on results, TheHomeMag appears to be an integral resource for homeowners, guiding their home improvement decisions. The survey reveals that 95% of readers engage with the print issues, with 82% reading at least three of the last four issues, and 83% having been readers for over a year. Moreover, 44% of readers discuss content from TheHomeMag with others, demonstrating its influence and reach. Impact of Advertising Advertising plays a crucial role in informing homeowners about products and services. The survey found that 93% of respondents believe advertising helps keep them up to date with necessary products and services. Additionally, 85% of homeowners make purchases based on quality, not price, and 79% prefer to buy from companies that engage with their community. This high level of engagement underscores the effectiveness of TheHomeMag’s advertising in reaching its target audience. Future Remodeling PlansLooking to the future, 45% of homeowners are very or somewhat likely to remodel their homes within the next 12 months. This indicates a sustained interest in home improvement projects, driven by the desire to enhance living conditions and increase property value. Specific areas of focus include kitchen and bathroom remodels, with significant percentages of homeowners planning these upgrades.
With innovations on a myriad of new platforms arriving daily, the survey offers valuable insights into the future renovation plans of homeowners. As residential evaluation reaches new heights, TheHomeMag, along with its Marketplace tools, looks to lead the way in providing homeowners with the resources they need to successfully complete their home projects. As Tom Bohn aptly puts it, “It’s definitely a trend we see sticking for the foreseeable future.” Philadelphia, PA – On Friday, 21 June 21, 2024 at 3PM EST, alumni, students, and supporters of the University of the Arts (UARTS) will gather at Hamilton Hall steps for a rally demanding immediate action. The rally aims to secure a freeze on UARTS' assets and initiate a formal investigation into the university's recent closure.
Participants will call upon the Pennsylvania Attorney General to launch an official investigation to uncover the truth behind these actions and to ensure accountability. The decision to hold the rally follows widespread concern and outrage within the UARTS community regarding the abrupt closure and the handling of its assets. The rally will commence with a march from Hamilton Hall to City Hall, where attendees will raise their voices for justice and demand transparency from UARTS administration. The event will feature performances by musicians, artists, and dancers, showcasing the creativity and passion that define the UARTS community. "We are standing together to demand transparency and accountability from UARTS," said Workhouse, CEO, Adam Nelson, a University of the Arts alumnus (Theatre, 91’) whose agency is providing pro bono Public Relations support. "Freezing UARTS' assets is crucial to safeguarding the interests of students, faculty, and the broader community affected by this closure." All members of the UARTS community, supporters of the arts, and concerned citizens are encouraged to attend, spread the word, and rally their friends. This event serves as a pivotal moment to demonstrate the power and unity of the UARTS community in the face of adversity. Event Details:
For more information, please contact WORKHOUSE via email [email protected] // Office # +1 212. 645. 8006 // Mobile # +1 917.930.5802 Open Letter from University of the Arts Alumnus Adam Nelson Demands Accountability and Justice "Workhouse'a commitment to providing pro bono PR service is crucial in bringing transparency & holding those responsible accountable. Investigative journalism must be relentless in uncovering the truth” |
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