WORKHOUSE
  • HOME
  • ABOUT
  • WORK
  • AWARDS
  • SOCIAL
  • BOY SCOUT
  • INK
  • CONTACT
  • STORE

SAXON & PAROLE | WORKHOUSE #TBT

5/2/2018

0 Comments

 
Picture
Challenge: Position and introduce award-winning AvroKO’s latest endeavor restaurant Saxon & Parole.Communications included print, radio, distribution strategy, public relations, invitation design, guest list promotion, honoree identification & procurement, sponsorship and production of the special events including the launch.

AvroKO. Award winners. Space killers. Design thrillers. Hot streak visualistswho set the standard by creating some of the sexiest and sleekest spots around. Principals Adam Farmerie, Greg Bradshaw, Kristina O'Neal and William Harris created an award-winning design and concept firm established in 2000 that has conceptualized and designed acclaimed restaurants including Michelin Star awarded PUBLIC, Double Crown, The Stanton Social, Quality Meats, Hurricane Club, James Beard nominated RN74, Hong Kong's Lilly & Bloom, and Beauty & Essex to name a few. AvroKOhas made its name not only in working on projects for clients but also in executing ideas for themselves to own and operate, what they refer to as self-propelled projects. This has led them to everything from food product development (PUBLIC Product), to real estate development (Smartspace), to furniture lines (The Transport Series), to clothing/ uniform lines (Mona+Holly), as well as to the creation of AvroKO Hospitality Group (opening PUBLIC, The Monday Room, Double Crown and Madam Geneva). AvroKO has received two James Beard Awards, four Hospitality Design Awards, and the Lawrence J. Israel Prize. In addition to having work included in 13 books, they have been published in the New York Times, Bon Appetit, Time, Elleand Elle Décor, Esquire,Food & Wine, Surface, Wallpaper, Architectural Record, Interior Design, Metropolis, and New York Magazine amongst others. 

If ever there were a dark horse in thoroughbred racing, surely, it was Parole. Born in 1873, the brown pony was owned by tobacco heir Pierre Lorillard and ridden by the inexperienced young stable hand William Barret, who was discovered on the streets of New York City. Although considered the best juvenile racing at age two, Parole was rarely expected to win in his early mature years. But win he did, all around the nation, and across the Pond too. The English press labeled Parole the Yankee Mule, amongst some other choice names and descriptions including “light-necked, rough-coated, leggy and curbyknocked”. Parole quickly triumphed in three races, becoming one of the few American horses ever to win prime English events. By the time he retired at 12, Parole had earned more money than any other racehorse in America and had inspired a feverish new interest in racing, spawning social halls, billiard parlors, and saloons in his name including a NYC crafted "Parole Whiskey". Parole continues his reach today, having captured the imagination of AvroKO, which owns a stone-stable estate in Tuxedo Park, the community that Lorillard founded in the late 1800s. AvroKOHospitality's new restaurant, Saxon & Parole, pays tribute to two of Lorillard’s prize-winning thoroughbreds in both its name and its design, which also recalls the numerous stables that once populated Lower Manhattan.

Result: Stories appeared in Esquire, Wallpaper,New York Times, GQ,Interior Design Magazine, Wall Street Journal, Departures Magazine, New York Daily News, New York Magazine, Village Voice, Robb Report, Zagat, Cool Hunting, Architectural Digest, Refinery29, Timeout NY, Good Moring America and the Vogue.
0 Comments



Leave a Reply.

    WORKHOUSE

    THE HOUSE THAT WORK BUILT. 

    Picture

    Archives

    May 2025
    April 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    April 2023
    March 2023
    February 2023
    January 2023
    November 2022
    October 2022
    September 2022
    July 2022
    June 2022
    March 2022
    January 2022
    December 2021
    November 2021
    September 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    July 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    June 2017
    March 2017
    January 2017
    December 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    October 2015
    September 2015
    August 2015
    July 2015
    May 2015
    March 2015
    February 2015
    December 2014
    November 2014
    October 2014
    August 2014
    June 2014
    May 2014
    February 2014
    January 2014
    December 2013
    November 2013
    August 2013
    July 2013
    June 2013
    May 2013
    September 2012
    November 2011
    October 2011
    April 2011
    March 2010
    November 2008
    November 2006
    March 2006
    January 1999

    RSS Feed

  • HOME
  • ABOUT
  • WORK
  • AWARDS
  • SOCIAL
  • BOY SCOUT
  • INK
  • CONTACT
  • STORE